Performance Marketing Minds

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Eyal Moshe, CEO & Founder & David Resnik, CRO from MediaForce. In this engaging conversation, the founders of MediaForce discuss their journey in performance marketing, the balance between in-house and external solutions, and the evolving landscape of advertising, particularly with the rise of AI a...

Join our host, Joe Addona, in this episode of Performance Marketing Minds , as he speaks with Nick Shackelford, Digital Marketing Entrepreneur . Nick shares hard-won lessons on running multiple businesses, how upbringing shapes success, and why mentorship accelerates growth. He breaks down market trends—from renewed interest in hard assets to where financial markets may head—while exploring the ev...

Join our host, Joe Addona, in this episode of Performance Marketing Minds , as he speaks with Laine Rosa, Head of Product, Performance - Outbrain Direct Response, by Teads In this episode, Laine discusses the art of building AI solutions that truly make an impact. Laine emphasises the importance of prioritising real customer needs over flashy innovation, sharing insights on how technology should d...

Join our host, Joe Addona, in this episode of Performance Marketing Minds , as he speaks with Nadim Batista-Kuttab, CEO & Co-Founder, Xevio In this episode, Nadim talks about the untapped power of native advertising, the role of AI in marketing, and the importance of understanding funnels. They touch on lead generation, overlooked markets, and innovative strategies in a competitive landscape,...

Join our host, Joe Addona, in this episode of Performance Marketing Minds , as he speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media. In this episode, Raanan shares his journey from a traditional career to excelling in direct response marketing. Together with Joe, they explore networking, information as currency, key marketing funnel elements, neurodivergence as a business...

Join our host, Joe Addona, in this episode of Performance Marketing Minds as he chats with Anthony Chiaravallo, CEO of Vallo Media. In this episode, Anthony discusses his journey from sales to founding his agency during the COVID-19 pandemic. He highlights the balance between brand building and performance marketing, the power of storytelling, and insights from his upcoming book, Brand Powered Med...

Join our host, Joe Addona, in this episode of Performance Marketing Minds as he connects with Kyle Kostechka, Senior Business Development Manager at ClickBank. Together, they dive into the art of influence in marketing, exploring how understanding personal development and leveraging your strengths can lead to success. They discuss key trends like high-margin products, the growing impact of native...

Join our host, Joe Addona, in this episode of Performance Marketing Minds as he catches up Kyle Dana, the Director of Digital Strategy and Growth at Digistore24. In this episode, they’ll discuss the evolution of affiliate marketing, particularly in the health sector, and the changing landscape of VSLs. We’ll also talk about the decline of traditional email affiliates, the rise of influencers, and...

Join our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp. In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full scope of the business through the acquisition of Grommet. They’ll talk about the importance of trust in e-commerce and business leadership, how to lever...

Join our host Joe Addona in this episode of Performance Marketing Minds as he chats with Jason Kutasi, DTC marketer and angel investor. In this episode, Jason shares his path from affiliate marketer to offer owner to agency leader, discussing key lessons learned along the way and the importance of trust, reputation, and passion in media buying. Together, they dive into the essentials of performanc...

Join host Joe Addona in this episode of Performance Marketing Minds as he sits down with Joe Higgins, VP Business Development and Partners, and an expert in the world of search arbitrage. In this episode, they’ll dive into how search has evolved significantly over the years and why delivering quality traffic has become more critical than ever. They’ll also discuss the challenges newcomers face in...