OTT Business Podcast

OTT and streaming media providers are under increasing pressure to rapidly transform content into multiple video formats, clips, and platform-specific versions optimized for streaming TV, mobile apps, social media, FAST channels, and connected devices. Surprisingly, AI-powered video transformation systems can automatically generate highlights, trailers, captions, and social clips in minutes instea...

OTT service providers are under increasing pressure to maximize revenue by implementing smarter, more effective Dynamic Ad Insertion (DAI) strategies across streaming TV platforms. DAI has become mission-critical, powering FAST channels that now generate over $8B annually, proving its central role in modern OTT monetization. Yet, DAI must overcome persistent challenges including complex integratio...

OTT and Streaming TV providers constantly face the challenge of delivering high-quality video content while managing bandwidth and storage costs. By adding AI-assisted video compression, they can reduce bandwidth or file sizes by 50% to 70% or more without compromising on video quality. AI video compression addresses critical issues such as buffering, latency, and poor video resolution, ensuring s...

OTT and streaming TV providers face the critical challenge of delivering video and audio streams with consistent quality, even under demanding conditions. Effective mobile streaming optimization not only improves viewer experience by addressing issues such as latency and buffering, but also reduces mobile data costs, benefiting both operators and users. This session dives into the key issues such...

Producing and hosting a TV show about new media innovations and technologies is complicated and exciting. This episode covers how Kimberly Corrigan, the associate producer and host of the TV Metaverse show, finds and explains amazing topics, interviews expert guests and shares cool demo videos. Learn about TV Metaverse show volunteers worldwide help to develop, produce and promote the show and how...

Pop-up TV channels offer an exciting and flexible way for OTT and streaming TV operators to generate significant revenue by launching temporary television channels for special events, live broadcasts, or themed programming. These short-term channels, which can run for just hours or days, provide content owners with a dynamic opportunity to capture audience attention and monetize unique moments. Ho...

OTT and streaming TV service providers can leverage user-generated content (UGC) to boost viewer engagement, foster loyalty, reduce audience churn, and generate more revenue. However, content moderation for community motivation and legal compliance is complicated, and integration with streaming and media platforms can be difficult. This episode helps you discover how to use a platform such as Mega...

Providing extended reality (XR) systems and services offers high revenue potential for content producers, telecom operators and supporting vendors. The XR industry is projected to reach 472.39 billion USD by 2028 with an annual growth rate of 34.93% [Market Size, Share, Forecasts, & Trends Analysis Report by Mordor Intelligence]. Companies are struggling to define and verify XR revenue strategies....

Today you're gonna learn about remote production and direction for television channels, events, and other types of media. Remote media production allows producers, directors, and crew to use cameras and other devices connected anywhere in the world. Normally setting this up and getting it to work is very difficult. Fortunately our guest today is Ron Van Herk. Who has created a system that makes th...

Virtual production studios enable film, television and other content companies to create more amazing shows faster and at lower cost. Setting up and running virtual productions is complicated. It requires technology, display hardware, software and experience. Fortunately, we have Jason Soto, a virtual studio production expert to share his successful virtual studio production experiences with you....

Effective WISP Services Marketing programs can be low cost, work fast and be simple to manage. Unfortunately, wireless broadband Internet providers are often surprised that the least cost media channels can have the highest overall marketing cost. Promoting and marketing WISP services tend to have high costs for advertising, media creation, marketing staff & contractor wages. There are so many pro...

Wireless Internet service providers - WISP system owners, investors and vendors need to know the current size, potential and competition for wireless broadband systems & services. WISP system operators want to know typical rates to charge, potential revenues for other services, and how their WISP services compare and compete with other types of Internet service providers. Listen to this session to...

OTT service and system providers need to discover viewer interests to increase purchases and reduce costs. In many OTT systems, 10% of the content produces 90% of viewer engagement and revenues. Intense and growing OTT competition provides limited profit from viewing content. Unpopular content distracts audience viewing and increases costs. The wrong insertion of content or promotions can lose vie...

WISPs need to add additional profitable services because competition is increasing. What may surprise WISP system owners is that free TV services with targeted advertising can become their most profitable service. WISPs need to add TV services to compete with bundled service deals from competitors such as Cable TV, overbuilders offering triple play and others. It can be hard and expensive to get g...

Setting up streaming TV distribution distribution deals can be difficult, time consuming, and the wrong platform & service options can result in little if no revenue. Equally, papering deals without first getting familiar with platform nuances, shelving limitations and trick functions including SEARCH can be as damaging as not doing a deal at all. Companies need OTT distribution to offset shrinkin...

Content owners, broadcasters, and distributors need to know how to develop, distribute, and manage video apps for multiple types of viewing devices. It is important for them to understand the key features to include and how apps they can earn and optimize revenues. App promotion and distribution channels, options, and strategies are important to reaching the right audiences. Managing apps can be c...

TV broadcasters and OTT service providers can add new revenues by selling advertising services on multiple platforms. Using an integrated ad management platform can enable television service providers to sell video and digital ads across cross-media platforms increasing revenues. Ad inventory management automation and optimization is critical to ad targeting, insertion, and campaign optimization....

Advertisers want to know which marketing campaigns and advertising messages influence or result in the purchase of their products and services. Advertising budgets have been shifting from TV to Internet platforms that can measure and demonstrate results. Gathering and processing engagement data from multiple TV systems has been difficult. New OTT distribution options have resulted in incorrect or...

TV channels need to implement advanced advertising to increase their ad revenue. The advanced TV advertising possibilities deliver the reach of TV and the targeting of digital using today's distribution methods – Over-the-Air, Cable, Satellite, and OTT. Implementing the available advancements in TV advertising can be done without rebuilding a TV channel's operations and without converting to Next...

Online TV movies, shows, and streaming video channels can earn higher revenue per impression from advertising than broadcast Superbowl ads because of ad targeting and multi-device delivery platforms. The sources of ads can come direct sold deals or programmatically delivered through ad servers like Google Ad Manager (DFP), Freewheel (mostly broadcast), SpotX, Springserve, and others. OTT Advertisi...

OTT Services Industry is now facing intense competition. According to Parks Associates research, there were over 226 OTT service providers in the United States at the beginning of 2019.New OTT providers are offering lower prices, customer churn is over 18%, and streaming TV viewers expecting key features. OTT providers can compete by choosing the right mix of content, features, and services key cu...

Cloud video editing and production enables producers, editors, and graphic effects people to create amazing content without the need to purchase, setup, and maintain hardware and software. High production value connected video editors are now available with advanced features such as 8k production, remote multiuser collaborative capabilities, and multiformat rendering and distribution. However, the...

Searching, selecting and licensing music for movies, TV shows, games, and videos is typically difficult, time consuming, and can be expensive. Finding and categorizing music clips may require visiting multiple distribution companies. Seeing how candidate music selections work with video clips can require multiple steps and systems. Multiple license rights are required including music, lyrics, perf...

With each passing year there are more and more OTT services on the market and customers are tasked with determining which ones are going to be most valuable for them. Similarly service providers are scrambling to ensure that their services make the cut. This session explains how service providers can maximize the value for their customers and furthermore, retain them in the long run.

Broadcasters and TV service providers want to learn new ways to earn revenue from the metadata they purchase and/or create. Metadata can be expensive and it is typically not in formats that are easily categorizable and organizable. There are several new options available that use metadata to create revenue producing service ranging from smarter content recommendation engines to interactive direct...