Ops Cast

Text us your thoughts on the episode or the show! Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results. In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating backgrou...

Text us your thoughts on the episode or the show! Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it’s not just about tactics or tools—it’s about speed, trust, and team unity . Garrath and Sebastian challenge the old playbook of siloed teams...

Text us your thoughts on the episode or the show! Feeling swamped by marketing operations busy work? AI-powered automation can help you reclaim your time — but knowing what’s real versus hype isn’t easy. In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He share...

Text us your thoughts on the episode or the show! When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content producti...

Text us your thoughts on the episode or the show! What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department. The journey begins with a data-driven approach to validat...

Text us your thoughts on the episode or the show! Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals mu...

Text us your thoughts on the episode or the show! What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data. Starting with his unconventional pat...

Text us your thoughts on the episode or the show! The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary appr...

Text us your thoughts on the episode or the show! Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance. We explore the real challenges marketing ops professi...

Text us your thoughts on the episode or the show! The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact. In our conversation with Christian S...

Text us your thoughts on the episode or the show! In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned...

Text us your thoughts on the episode or the show! Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the gran...

Text us your thoughts on the episode or the show! Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-s...

Text us your thoughts on the episode or the show! Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering businesses to tur...

Text us your thoughts on the episode or the show! Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system t...

Text us your thoughts on the episode or the show! What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lea...

Text us your thoughts on the episode or the show! Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. H...

Text us your thoughts on the episode or the show! Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algomarketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, freeing up time for...

Text us your thoughts on the episode or the show! Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments. • Investigation of storytelling as a...

Text us your thoughts on the episode or the show! What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness and str...

Text us your thoughts on the episode or the show! This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors. • Discussion around pivotal ca...

Text us your thoughts on the episode or the show! Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing oper...

Text us your thoughts on the episode or the show! Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in creating tools...

Text us your thoughts on the episode or the show! Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an envir...

Text us your thoughts on the episode or the show! What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about understanding and mo...