Ops Cast

Text us your thoughts on the episode or the show! With the first of what is planned to be a series, we talk with Anna Leary about her path to Marketing Ops and into consulting. Learn how a stint of work in Australia randomly led her to working with Marketo.  After her return to the United States, she moved away from MOPs but eventually found her way back. Lessons from Anna's story: Sometimes...

Text us your thoughts on the episode or the show! When Rachel joined us to record this MOOPs episode she was still in the role of Marketing Operations Manager.  Her story is not uncommon, but her learning and approach to managing marketing technology (Marketo) is of course unique.  Tune in to find out why she had to watch emails go out all day long before she could resolve anything.  Episode Broug...

Text us your thoughts on the episode or the show! In the latest episode of #OpsCastAfterDark, we had an open conversation with Courtney McAra. We talked a little about her path to Marketing Operations and then into consulting.  We also talked about reaching some milestones with Ops Cast as this is the 40th episode and we recently went over 5,000 downloads. And, you get a little insight into: Photo...

Text us your thoughts on the episode or the show! In this episode, we talk with Kacyn Goranson the now VP of Marketing at CM Group who's journey to Vice President actually started in Social, moved through Marketing Automation and Operations, and eventually got a seat at the leadership table. Tune in to hear: how she got there - spoiler alert, she says YES way more than no - and how she litera...

Text us your thoughts on the episode or the show! In this episode, we have a casual conversation about several top of mind topics. There may or may not have been adult beverages involved. How important is Marketing Ops and IT alignment? Why is not talked about more? Should Digital Asset Management (DAMs) be under the domain of Marketing Ops? Why is project management and project management platfor...

Text us your thoughts on the episode or the show! During a recent episode, we talked about our perspective as marketing operations professionals when it comes to buying technology or services. We talked about what we liked and didn't like from our experiences. During the conversation we challenged sales people to contact us if they wanted to come on and share their perspective from the other...

Text us your thoughts on the episode or the show! We all make mistakes in Marketing Operations. How you learn from them (and how you learn from these episodes) is what matters. Enjoy this great MOOPs shared by Chelsea Kiko during her use of Marketo and Salesforce and the mistake that was made to the routing programs they were trying to update. Episode Brought to You By MO Pros   The #1 Commun...

Text us your thoughts on the episode or the show! So you've been hearing about the future of cookie-less browsers. But what does that all really mean? In this episode we speak to Nikki Candito, VP of Demand Strategy at MeritB2B ; Greg Manetti, CTO at Klearly ; and, Mary Blanks, CMO at Klearly about the forthcoming "cookie-less future".  Tune in to hear their perspectives on what to...

Text us your thoughts on the episode or the show! The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark". In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee.  FYI: Adult...

Text us your thoughts on the episode or the show! We had a great conversation with Jodi Krangle , a voice actor, who has a podcast about Audio Branding.  What is Audio Branding, you ask?  Great question. In the episode, Jodi breaks down: Definition of audio branding (hint: the Netflix sound is part of it, but not everything) Why should we as marketers and marketing ops professionals care about it?...

Text us your thoughts on the episode or the show! In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error!  Watch the episode to find out what the mistake was and how (if possible) it was resolved. This taught Justin and the rest of the team a valuable lesson about checklists,...

Text us your thoughts on the episode or the show! In this episode we talk with Chris Walker, the CEO and founder of Refine Labs about his view on attribution modeling and marketing. Attribution modeling is a hot topic for Marketing Ops professionals, and he has a different perspective on the value of attribution modeling versus other sources of insights to inform marketing.  He is not suggesting t...

Text us your thoughts on the episode or the show! In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about: Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model) Building your data literacy is a key new skill that everyone in Market...

Text us your thoughts on the episode or the show! Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career. Trust your instincts, she caught this mistake quite quickly and was able to start damage control bec...

Text us your thoughts on the episode or the show! During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a bu...

Text us your thoughts on the episode or the show! This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our...

Text us your thoughts on the episode or the show! In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments. Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand: What are CDPs? How can they be used? Common approaches to adding to a tech roadmap and build What are some pre-requisites? If you've been curious...

Text us your thoughts on the episode or the show! In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops.  We dig into that to...

Text us your thoughts on the episode or the show! What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing. Recorded live on September 21, 2021. Episode Brought to You By MO Pros &nbs...

Text us your thoughts on the episode or the show! In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about: How vendor-based training fits into learning Marketing Operations and the risks that type of training brings. What is "Career lock" and should you be concerned? Usability trumps education - if...

Text us your thoughts on the episode or the show! In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills. We also get into a great conversation about the importance of diversity and the challenges she faced as a fe...

Text us your thoughts on the episode or the show! In this episode we talked with Josh Hill about his view and approach to vendor management. We talked about the distinction between managing software / technology vendors and consultants / agencies.  Josh also shared his view on three models of how to build an ROI model to support a bringing on a new vendor.  Recorded live on September 1, 2021. Epis...

Text us your thoughts on the episode or the show! In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par.  And, we had a literal fire alarm happen during the record...

Text us your thoughts on the episode or the show! In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations.  We talk about the gap, why there isn't a "traditional" educat...