One More Thing... The Apple Renaissance Podcast

The introduction of the most important Apple product of all time: iPod! It's the product that transformed Apple from a computer company into a consumer electronics company. Once Apple made the iPod, the company realised it could do anything. 

After posting a loss for the financial year, Apple's stock craters. Sensing an opportunity, PC manufacturer Gateway attempts to acquire Apple. Steve Jobs is not amused.

Mac OS X, Apple's next generation operating system, is released. Amid gloomy times in the computer industry, Jobs attests Apple will innovate its way out. The first Apple Stores open to good business, despite predictions of doom. Former Apple chief financial officer, Joe Graziano, states Apple is trying to sell caviar in a world happy with the cheese and crackers that were Windows PCs.

Jon Rubinstein hires Tony Fadell to develop Apple's MP3 player. Apple updates its iBook laptop, improving it greatly. Now Steve Jobs had Apple really motoring.

The Digital Hub strategy for the Mac gets a big push. iTunes is revealed as a key pillar of that game plan. Apple takes laptop design to the next level with the Titanium G4 PowerBook. Jon Rubinstein finds the missing link for Apple's MP3 player in Japan.

The Cube flops. Apple's sales plummet and its share price tanks. Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.

Apple releases perhaps its most beautiful Mac ever: The Cube. Realising a digital a digital music revolution has been happening around them, Apple acquire an MP3 jukebox app and its lead programmer, Jeff Robbins. Apple contemplates making its own portable MP3 player. Ed Fries from Microsoft Games makes an appearance  promising games for the Mac as compensation for buying Bungie to get Halo for Xbo...

Jobs gives iMovie the big push. He thinks video is going to be big. Bas Ording joins Apple's human interface group after impressing Jobs with his portfolio. Jobs finally signs on as permanent Apple CEO, having been interim CEO up until now (as if he was ever going to leave). Also: The lowdown on Jobs' classic outfit.  

Apple releases Mac OS 9, the "best internet OS ever", for $99. The iMac is updated to keep it selling like hotcakes. Jobs launches iMovie, a new app aimed at making video editing easy for everyone.

Apple debuts its new Power Mac, featuring a G4 PowerPC chip for the first time. PowerPC vs Intel's Pentium was the processor war that defined the era. 

Steve Jobs introduces the world to Wi-Fi. Apple debuts its iBook laptop, which is the first computer to feature Wi-Fi. Bungie preview a game they're developing for the Mac: Halo. Taking one for the team, Apple's marketing guru Phil Schiller takes a leap of faith.

Apple's pro editing software Final Cut Pro is released, in an attempt to stop production specialists bailing on the Mac due to the lack of a high end app. Priced at $999, it marks a breakthrough. Pros could spend $100 000 on a dedicated Avid editing system or do the same job for $5 000 on a Mac with Final Cut Pro, written by programming god Randy Ubillos and his team.

Time again for Apple's biggest show of the year. Steve Jobs continues his quest to  pull Apple out of the mire. One of his big announcements this year: How to turn your Mac into a Playstation, the hottest gaming console on the market. 

With the release of the iMac, the first phase of Apple's turnaround was complete. Rather than taking a victory lap, Steve Jobs had his eyes on what came next.

Steve Jobs makes a surprise appearance and gives those in attendance a rundown of where Apple is at in its turnaround, with the release of the iMac looming.

Steve Jobs and Avie Tevanian outline Apple's operating system strategy for the future, including some tweaks to avoid a developer revolt. As Jobs fights to keep Macs in the video editing market, he brings in a development team led by Randy Ubillos to deliver an app by the name of Final Cut.

The iMac cometh! Steve Jobs introduces the iMac to the world. Computers will never be the same again. 

Learn about Apple’s secret Arm sauce.

Steve Jobs in a leather jacket rocks Macworld with what some feared would never be seen again: a profit from Apple.

Steve Jobs gets to work fixing Apple.

Steve Jobs takes charge of Apple and begins to make changes. The one change nobody saw coming? Jobs embracing Apple’s greatest enemy.

CEO Gil Amelio is feeling the heat as Apple draws ever closer to bankruptcy. The board searches for a replacement as Apple continues to struggle. What role will Steve Jobs play?

Apple Computer is on the brink of bankruptcy. CEO Gil Amelio is desperately trying to keep it afloat. The hunt for a new operating system to replace the creaky, old Mac OS is on. A face from the past unexpectedly re-enters the fold: Steve Jobs. Events pivotal to the future of Apple go down at Macworld San Francisco 1997.