Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

What if your signature process could work for you — even when you’re offline? In this episode, Lori sits down with brand strategist Mallika Malhotra to explore how she transformed her proven methodology into an AI-powered asset that delivers massive value at scale. Together, they unpack the mindset shifts, tech partnerships, and framework clarity required to build tools that reflect your voice, am...

When AI first started flooding the online business space, I felt two things at once: curiosity… and fear. I wasn’t anti-AI, but I wasn’t sure if it could fit into my business without compromising my voice, my brand, or my values. In this episode, I share my unfiltered journey from resistance to refinement — including the awkward early experiments, the turning point that led me to ChatGPT, and how...

What if your pricing wasn’t just about the numbers — but a reflection of your self-worth, your message, and the transformation you deliver? In this episode, I’m pulling back the curtain on how to price your coaching services with clarity and confidence, even in today’s challenging market. We’ll explore what’s really going on behind the scenes of the “pricing struggle” — from the shaky economy to t...

Ever feel like you’ve done all the right things—posted the content, built the offer, taken the course—but you're still not seeing the traction you want? In this episode, I’m breaking down why that happens and how a business strategist (who actually specializes in offers) can help you bridge the gap between all your brilliance and the results you’re craving. You’ll hear about real clients who...

What if one well-crafted talk could do more for your business than months of social media? In this episode, Lori sits down with internationally recognized speaker and business strategist Tiffany Armstrong to explore why how you speak matters just as much as what you say. Tiffany shares her Profitable Talk Framework — a four-part structure designed to position you as the expert while leading direct...

When I started my coaching business, I thought sales would happen naturally. I’d be helpful, build trust, and hope the right people would say yes. But over time, that approach stopped working—and what followed was a quiet crisis of confidence. In this Founder Reflection episode, I share the honest story behind one of my biggest growth edges: selling . From discovery calls that turned into free coa...

Most advice on choosing a niche feels like pressure : niche down or get lost . But what if your niche could feel like freedom instead of a box?  In this episode, I’m breaking down the real difference between vertical niches (who you serve) and horizontal niches (what you help with)—plus how to blend both into a hybrid model that gives your message clarity without sacrificing your creative spark. Y...

If your lead magnet used to convert but now feels... flat, you're not alone. In this episode, I'm breaking down 7 outdated lead magnet myths that even seasoned coaches and experts still fall for—and what actually builds trust and traction in today’s market. We’ll cover why more value isn’t always better, what “free” might be costing you, and how to make your lead magnet truly aligned wit...

What if your visibility strategy is costing you more than it’s creating?  In this episode, I’m joined by visibility expert Kelly Sinclair for a refreshing, grounded conversation about what aligned visibility really looks like—and why AI might just be your new favorite marketing partner. We talk about breaking free from performative content cycles, using AI to support (not replace) your voice, and...

What if your offer isn’t the problem—your alignment is? In this soulful, straight-talking conversation from the Entrepreneur’s Visibility Summit, Lori Young—aka The Offer Magician—breaks down the real reasons so many coaches and healers struggle to sell their services. If you’ve ever poured your heart into an offer only to hear crickets… this episode is your reset. With warmth and wisdom, Lori sha...

You’ve probably heard it before: Storytelling sells. But how do you actually tell your story in a way that feels authentic—and ties back to your business? In this episode of On a Mission Momentum , I’m joined by brand story strategist Jessica Graham to explore how your lived experiences—not just your credentials—can become the most powerful part of your brand. We talk about transformation stories,...

What do you do when your offer isn’t selling the way you hoped? In this episode, we’re talking about the messy, emotional, and deeply strategic moment that every purpose-driven entrepreneur faces at some point: deciding whether to pivot, scrap, or keep pushing an offer that’s not gaining traction. I’ll walk you through the three most aligned choices you can make when your launch feels like a flop—...

Ever wake up from a dream with a new offer idea that feels too good not to pursue ? That happened to me recently, and while the creative spark was exciting, it also led me to pause and ask the deeper question: Is this truly aligned expansion… or just a bright shiny object in disguise? In this episode, we’re exploring that exact crossroads. You’ll learn how to discern whether it’s time to create so...

What if the reason your offer isn’t selling isn’t because of your pricing… or your platform… but because your message just isn’t clear? In this episode, I’m sharing the one moment that changed everything in my business—and it started with a single sentence. You’ll hear how I went from blending into the Zoom networking crowd to being booked for speaking gigs, simply because I finally nailed my offe...

Your offer is ready—but how do you sell it in a way that feels aligned, human, and effective? In this special guest episode, I’m joined by email copywriter and storytelling coach Joanne Homestead to talk about the art and strategy of writing launch emails that actually connect. We dig into what makes a story-based sales sequence so powerful, the different types of emails to include, and how to use...

Ever feel like your sales funnel needs a PhD in tech just to function? You’re not alone—and the good news is, it doesn’t have to be that way. In this episode, I’m breaking down what a simple sales funnel really is—and why it’s all you need to guide the right clients to a confident “yes.” We’ll explore:  ➝ The truth about overcomplicated funnels (and how they lead to burnout)  ➝ The 4 essential ele...

You’ve got ideas. You’ve got intuition. But how do you know if your coaching offer has real traction before you pour weeks (or months) into building it? In this episode, I walk you through how to recognize market demand before you create your next offer — so you’re not launching to crickets. We’ll unpack what demand really means (and why it’s not about chasing trends), plus five clear signs your i...

If you’re feeling stretched thin but also craving more reach, more income, and more impact... this week’s episode is for you. Scaling your business isn’t just about making more money — it’s about doing it in a way that doesn’t drain your soul. And choosing the right scalable offer model is where that journey begins. In this week’s deep dive, I’m breaking down the four most common scalable models —...

Ever feel like your offer should be selling—but it’s not? You’ve got the skills. You’ve done the work. You know your program creates real results. But people aren’t buying—and you can’t figure out why. Here’s the truth most business coaches won’t tell you: It’s not always about tweaking your pricing or adding more bonuses. This week’s episode is about something far more important—and more powerful...

Got an amazing offer you’re so ready to share with the world... but the idea of launching feels overwhelming ? You’re not alone. Whether it’s your first launch or your fiftieth, there’s always that “where do I even start?!” moment. If not that, then you worry… What if I forget something important? What if launching feels like a chaotic mess instead of an exciting, intentional event? What if I end...

Have you ever poured your heart into creating a wellness or personal growth offer—only to hear crickets when you launched it? I’ve been there. And more often than not, the issue isn’t your offer—it’s your sales page. This one page is often the most overlooked (and misunderstood) part of launching. It’s more than just copy. It’s a conversation. A chance to connect deeply with your dream clients and...

The biggest mistake I see in offer launches? Waiting until the day of to sell. You spend weeks (or months) crafting an incredible offer. You post about it. You send an email. And then… nothing. No excitement. No sign-ups. No momentum. Here’s the truth: People don’t buy just because something is available . They buy because they’ve been primed, intrigued, and given a reason to take action. That’s w...

💣 Entrepreneurial truth bomb: More offers won’t make you more money. In fact, too many offers can kill your sales. They confuse your audience, dilute your message, and make marketing way harder than it needs to be. I learned this the hard way. I used to offer everything—branding, content, ops, coaching—because I thought I was helping my clients. Turns out, I was just confusing them. So, I simplif...

Many wellness entrepreneurs are overdelivering and undercharging, which is why this week we are talking about pricing and everything this issue brings up. In this episode, you’ll learn: How to recognize the sneaky signs of undercharging (and yes, overdelivering is one of them!) The mindset shifts needed to confidently charge what you’re worth without feeling guilty. How to price different types of...

Many wellness founders struggle to find a rhythm with social media that feels sustainable—and actually enjoyable. But what if you could create a social media strategy that not only supports your business goals but also aligns with your life and energy? In this week’s episode, "Building a Strategic Social Media Plan that Fits Your Lifestyle and Business Goals," I’m sharing my exact approa...