Off The Books

What does it actually take to build a hair extension business from the ground up — and then do it all over again in a brand new city? In this episode, I'm joined by Ellie, founder of ELRAE Hair Extensions and Training Academy, to talk about going all-in on a niche, the reality of rebuilding your client base from scratch, and the business strategy behind getting — and staying — fully booked, wi...

In this episode we chat to Melissa Wright — founder of Allure. What started as one nail tech has grown into two salon locations, an accredited nail training academy, and her own HEMA- and TPO-free nail product line. With the recent TPO ban sending the UK nail industry into panic mode, Melissa is a genuine voice of reason: calm, informed, and actually building products that meet the new regulations...

In this episode we chat to Maeve Frances. You might recognise Maeve from Married at First Sight UK, but aside from entertaining us on the TV screen, Maeve has built a successful Aesthetic clinic and Training Academy! Aside from a bunch of BTS and MAFS gossip... we get into: The Power of You: Why authenticity is your biggest competitive advantage. Stop "Hiding" Behind the Camera: Overcomi...

In this episode, we sit down with a true industry icon and the visionary founder of the North East Hair & Beauty Awards, Danielle Walling. Danielle takes us on a journey through the grit and glamour of her career - from building multiple salons from the ground up and navigating high-stakes renovations, to becoming the driving force behind the region's biggest night of recognition. We discu...

Welcome to the first-ever episode of Styler's podcast: Off The Books! 🎙️ In this episode, we sit down with the powerhouse behind Hair by LMN , Lyndsey—the newly crowned "Hairdresser of the Year" of the North East Hair & Beauty Awards. Lyndsey takes us behind the scenes of her 20-year career, sharing the raw reality of opening her dream salon in Jesmond just eight weeks after a C-...

Have you ever been told: "'Just work harder, raise your prices, and post five times a day.'" If that was the secret to success, we’d all be millionaires working four-hour weeks. But the reality? You’re probably drowning in DMs, chasing no-shows, and eating lunch standing up in the stock room. The problem isn't your work ethic. The problem is that nobody talks about the messy...