No Broke Behavior Analysts

What's holding your business back probably isn't a lack of knowledge. It's that you don't have the time, because you've given it away. In this episode, Sarah makes the case that protecting your time is a prerequisite skill to getting your first client. She walks through the short, direct sentences to use instead of the long replies that you’re trying to people-please with. In t...

If you think a successful business requires someone who can get people to say yes on a call, you're thinking about sales backwards. In this episode, Sarah pushes back on the advice flooding the online business space and explains why sales actually starts the second someone finds your content. She also shares why her consultation calls have zero pressure in them. In this episode, you’ll learn a...

If you've put in the work and still feel like you're nowhere near where you should be, the problem might be what you're measuring against. In this episode, Sarah walks through the gap versus gain idea and why looking at how far you still have to go will always leave you feeling behind. She also shares the prompts she uses to pull herself out of that spiral. In this episode, you’ll lear...

You can have a solid salary and still be broke. In this episode, Sarah explains what the name No Broke Behavior Analysts really means, and why feeling bound, overworked, and exhausted shouldn't be the norm in our field. She also covers the first small, doable step toward making income and impact outside of billable hours. In this episode, Sarah chats about: What BROKE stands for: bound, restri...

Long before "BCBA in health and fitness" was a category, Dr. Nicholas Green was already building one. In this episode, Sarah sits down with Nick, founder of Behavior Fit, to talk about how he turned a grad school research niche into a full career helping people change health behaviors, and why waiting for the "ideal job" never actually works.  In this episode, Sarah chats with...

If the word "selling" makes your stomach turn, you are not alone, and you are not doing anything wrong by wanting to help people while also making money. In this episode, Sarah breaks down the exact framework that separates ethical marketing from manipulation, and why staying quiet about your offer is not actually the more ethical choice, it just means people never find you.  In this epi...

67% of behavior analysts report being burned out, and Sarah wanted to know why, and what actually fixes it. In this episode, Sarah sits down with Daniella "Dani" Galvez Moreno, a fellow BCBA and founder of Self Set Go, the only conference built specifically around self-care and systems for behavior analysts, to talk about pivoting without shame, building something from scratch with zero ...

You don't hate selling, you hate how you've been taught to do it. In this episode, Sarah breaks down why sales is simply a communication skill, not a personality trait, and why the real problem isn't your offer, it's that you're selling the features instead of the transformation.  In this episode, Sarah chats about:  Why having one single, clear offer beats five different optio...

You do not need a massive following, a finished certification, or rock solid confidence to start booking clients. In this episode, Sarah sits down with client and friend Kathryn Petersen, founder of 2 Steps Forward Consulting, for an honest conversation about what actually moved the needle in her business, and it was not what most BCBAs think.  In this episode, Sarah chats with Kathryn about:  Why...

Everyone wants to know which website platform to use before they have any idea who they are actually building it for. In this episode, Sarah breaks down the platform she uses now, why she does not recommend it to beginners despite a lucrative affiliate deal, and the one thing that matters more than any drag and drop template.  In this episode, Sarah chats about:  Why Go High Level is powerful but...

Sarah Burby was a practicing BCBA with a full caseload, solid credentials, and a creeping feeling that she was massively undercharging for her expertise. So she started applying what she already knew, behavior analysis, data, what actually moves people, and built a seven-figure business. No Broke Behavior Analysts is the weekly show where she teaches other BCBAs exactly how to do the same thing. M...

Before you touch strategy, before you post another caption, Sarah wants to know one thing: do you actually know what you want? In this episode she shares the story behind her own neighborhood, her house, and seven years without a Sunday scaries to show why total clarity on your vision is the thing that actually makes a business happen, not just the strategy behind it.  In this episode, Sarah chats...

If your to-do list has fifty things on it and you have no idea which one to touch first, you do not have a strategy problem, you have a focus problem. In this episode, Sarah lays out the exact order of operations for building a business without the overwhelm, and why doing less with intention will always outperform doing more without it.  In this episode, Sarah chats about:  The real reasons behin...

Perfectionism is not a personality trait, it is a rule you made up, and it might be the exact thing standing between you and the business or life you actually want. In this episode, Sarah breaks down all or nothing thinking, where it comes from, and why the most successful people are not the ones who did it perfectly, they are the ones willing to prove themselves wrong.  In this episode, Sarah cha...

You can have every strategy, every framework, and every dollar spent on a business coach, but if the fear of being seen is running the show, none of it sticks. In this episode, Sarah gets personal about her own anxiety, the moment a stranger's comment sent her spiraling, and why learning to sit with criticism is the real unlock behind scaling a business.  In this episode, Sarah chats about:  W...

You can be the most passionate, most qualified BCBA in the room and still hear crickets when you try to sell your offer. In this episode, Sarah breaks down the mistake she made when she first started her business: building something she was passionate about instead of something people were actually willing to pay for. If your offer feels like it should be selling itself but isn't, this episode...

If the word "marketing" makes you cringe, you're not alone and you're also not doing it right yet. In this episode, Sarah breaks down why so many BCBAs freeze up the second it's time to talk about their offer, and why the discomfort isn't a sign to stop it's a sign you're doing something new. This is the conversation that reframes marketing from "salesy and g...

Is Your Offer Too High? Pricing, Confidence, and Knowing Your Worth | Ep. 40 If you freeze every time someone questions your pricing, this episode is for you. Sarah dives into one of the biggest mindset struggles new coaches and business owners face: charging confidently for the value they provide. From underpricing out of fear to learning how to hold your ground when people push back, this conver...

Failure vs. Defeat: The Mindset Shift That Keeps You Moving Forward | Ep. 39 Most people think failure and defeat mean the same thing. They don't. If you've ever launched something that flopped, set a goal you abandoned, or stopped talking about a dream because it didn't pan out fast enough, you may have crossed from failure into defeat without realizing it. This episode breaks down ex...

A quantum leap doesn’t happen by accident—it starts with a decision. In Part 2 of this series, Sarah goes deeper into what it actually looks like to live through a quantum leap in real time. From major business investments and rebranding to identity shifts and nervous system recalibration, she shares the behind-the-scenes reality of becoming the next version of yourself before there’s proof it wil...

What if the biggest changes in your life don’t happen gradually but all at once? In this episode, Sarah breaks down the concept of “quantum leaps” in personal growth those moments where everything suddenly shifts, and you step into a completely new version of yourself. While it may look instant from the outside, these transformations are actually built through unseen momentum, internal rewiring, a...

Imposter syndrome isn’t just a mindset issue—it’s a pattern of “safety stories” your brain tells to keep you comfortable, even if it means staying stuck. In this episode, Sarah breaks down how imposter syndrome actually shows up in your day-to-day life, why it feels so real, and most importantly—how to move forward even when it doesn’t go away. This isn’t just awareness. You’ll walk away with clea...

What happens when you finally bring an online community into real life? In this episode, Sarah reflects on her first-ever in-person retreat—from the initial idea to the emotional, transformative experience it became. She shares the behind-the-scenes thoughts, fears, breakthroughs, and lessons that came with hosting a space designed for connection, clarity, and alignment. This isn’t just a recap, i...

In this episode of Let’s Chat, Sarah continues diving into the business side of growth and challenges a belief that many professionals and entrepreneurs hold onto: “My credentials are what will get me clients.” But what if that’s actually the thing holding you back? Sarah breaks down why leading with your certifications, degrees, and experience might not only be ineffective—but could actually be t...

In this episode of Let’s Chat, Sarah shifts into the business side of growth and tackles one of the biggest frustrations for new and aspiring entrepreneurs: “Why am I not getting clients?” If you’ve been putting yourself out there, posting content, building offers—and still hearing crickets—this episode breaks down exactly why that’s happening (and what to do differently). Sarah shares one of the...