Nick & Jené

When the mood strikes you to rant, you rant. Content is king on streaming, but as the stockpile seems to be evergrowing, curation is going to be the next wave. Borrowing a phrase from the TBOY pod, curation is Queen. 

Ryan and I are back at it again. Discussing in no particular order: Ember Mugs the blue collar aesthetic Customer Service as a customer retention tool and first-principal advertising theories. We also have some good ol’ fashioned technical difficulties, now with video! Merch that tickles our fancy https://113079-2.myshopify.com/ Looking for an agency? https://www.mixologymktg.com/ Biz dev? https:/...

TikTok Shop? Let’s talk shop. Confused? So is everyone else. Next Wave in Ecom? Probably not, but it could be. Merch that tickles our fancy https://113079-2.myshopify.com/ Looking for an agency? https://www.mixologymktg.com/ Biz dev? https://www.hcendeavors.com/

We welcome Ryan to the show to discuss, among other things, how to leverage IP across business verticals, i.e. having “real” pod-racing offered on ESPN’s upcoming foray into sports betting. Merch that tickles our fancy https://113079-2.myshopify.com/ Looking for an agency? https://www.mixologymktg.com/ Biz dev? https://www.hcendeavors.com/

Bibliography: https://www.gorgias.com/blog/black-friday-trends-statistics#:~:text=Some%20of%20the%20biggest%20trends,in%202022%20compared%20to%202021%3F Merch that tickles our fancy https://113079-2.myshopify.com/ Looking for an agency? https://www.mixologymktg.com/ Biz dev? https://www.hcendeavors.com/

For only $99.99 I too will give you the secrets to making 8 figures with drop shipping, while only working 5 minutes a day! Make checks out to Cash. Bibliography: https://www.wired.co.uk/article/dropshipping-instagram-ads https://www.bigcommerce.com/blog/dropshipping/# Merch that tickles our fancy https://113079-2.myshopify.com/ Looking for an agency? https://www.mixologymktg.com/ Biz dev? https:/...

On the surface, the product made around Mickey's 90th Celebration and Barbie look very similar. Let's dive into how one went so well, and the other went less than.

Let's dive into the licensing and promotional partnerships around movie premiers!

We have been off for a while due to life! But we are back and we co-founded a startup! We also press play on a marketing conversation we had last week in the car that we thought you would all enjoy! General description boilerplate: Merch for the Startup https://113079-2.myshopify.com/ Follow our journey as we #buildinpublic https://linkpop.com/feathertechnologies Marketing? https://linkpop.com/nic...

TikTok has rolled out in-app shopping just as Instagram has shuttered its in-app shopping. What does the path forward look like for commerce and entertainment? And is TikTok better positioned to leverage commerce and content better than Instagram did.  _____________Merch________ https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way _____________Fo...

Is print on demand still profitable? What are the cons of print on demand? Is print on demand a good business model? What is the average income of print on demand? We run through some of the pros, cons, and what every business influencer is leaving out of their content when talking about print-on-demand.  _____________Merch________ https://113079-2.myshopify.com/discount/burning%2520the%2520b...

Jené dives into her past in the world of performing arts to share what her time on stage taught her about marketing! _____________Merch________ https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way _____________Follow us elsewhere_____ https://linkpop.com/nickandjene _____________More from us____________ License to License: A deep dive on consumer prod...

Way back in the day I worked in TV in ol’ LA. Little did I know it but that would serve as the foundation for my future professional career. _____________Merch________ https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way _____________Follow us elsewhere_____ https://linkpop.com/nickandjene _____________More from us____________ License to License: A de...

A follow up to our Deep Dive Into Licensing video.  So you land a deal with an IP holder to make licensed goods, amazing! But now what? Well, they will give you a style guide and want to see some rough concepts for the collection.  But what is a style guide, how do I use it, and what do I do if I don’t want to use it? This video jumps right into those questions! _____________Merch_______...

This was our first live session with very little warning. We'll hope to better coordinate these in the future. 

We break down how to properly use licensing in your consumer goods business as a customer acquisition tool. We also tell you about a few cautionary tales of what happens on the slippery slope of sales in the licensing space, and how if you are not careful, you might end up burning the bridge to light the way.  _____________Our Merch Store________ https://113079-2.myshopify.com/discount/burnin...

I think the term Disney Adult has gotten a bad wrap and I’m here to clear it up.  *Hides under desk* So let me know your thoughts!  (A note to those listening, the episode starts out by referencing two TikTok's. Unfortunately this is one of those moments where the audio only medium doesn't align with the video portion of this content. I encourage you to check it out on Spotify or our YT...

As a followup to our 10 steps to start a business, we reply to a comment that focuses in on an ecom business. In my opinion ecom takes 5 steps and it’s short and sweet. You can get started for under $100.    -Our Merch Store-  https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way  -Follow us elsewhere-  https://linkpop.com/nick...

Professional networking is hard, I would like to say “but it doesn’t have to be” but it kinda is. Anyways here are off-the-cuff takes on why networking is important, how todo it, and how to keep the momentum going by maintaining your network.

We met at the intersection of “everyone finding new uses with ChatGPT” and “what business should I start, and how would I start it”. In this episode we ask ChatGPT to tell us what business would be best for 2023, then we dive into the chat and have AI flush out all aspects of a real business you can start today! You’re welcome. Marketing/Branding : https://www.mixologymktg.com/bookacall Manufactur...

We take another breakdown clickbait list and tell you what to hang on to and what to avoid. What started out as a list of the 7 successful traits of an entrepreneur, turned into the 7 habits in the life of an entrepreneur. Which we think is more practical and useful.  You’re welcome.

There were things that we picked up on the road to starting/running our business.  Things that we desperately wish we could tell our past selves.  Now we pass that information on to you.  You're welcome. Founders University: https://www.founder.university/

Are you looking to start a business in 2023? Of course you are! If you google “how do I start a business in 2023” you are probably going to get a list similar to the one we break down. I’ll let you know which points are less-than-critical and which points are 100% needed. Zen Business Referral Link: https://share.zenbusiness.com/nicholasfhernandez  HCE consulting contact form: https://www.hce...

Looking back at the year we go head-to-head with our picks for the best and worst marketing campaigns and business moves of 2022!

Looking to start a business in 2023? You might have gone on Google and searched “what business should I start in 2023?”. It’s a fair question and a fair way to go about a first pass at what might be in demand in the new year. We give you some context on the Google results you are seeing to know what to jump into, and what to avoid. We look at the following business ventures for 2023:    ...