Selim Yoruk
Next Big App
Next Big App is here to equip key decision-makers, including CEOs, founders, and small business owners, with the tools, strategies and insights for the post-AI era. Sammy and Mila dive deeper into the topics of each newsletter issue, offering insightful analysis and engaging discussions. Subscribe to our newsletter at http://join.nextbig.app to get the latest content delivered straight to your inbox! Happy listening,Selim
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Growth Ritual #77 21.08.2025 13:20
Read the Newsletter Issue #77 We kick things off by debunking 2025’s biggest myth: that open-source AI is cheaper . A new study by Nous Research reveals that once you count actual tokens consumed, closed-source APIs are quietly saving you money , with open-source models burning 1.5 to 4 times more tokens and costing up to 10 times more for simple tasks. Learn why "token discipline" is...
Growth Ritual #76 14.08.2025 12:44
Read the Newsletter Issue #76 Are you frustrated by months of work and ballooning budgets leading to a product launch that the world greets with a shrug? The issue often isn't the idea itself, but a lack of focus We're diving deep into The One-Day Sprint That Could Stop Your Next Big Mistake : the Bullseye Customer Sprint . This powerful method, refined by Michael Margolis of Google Ventu...
Growth Ritual #75 13.08.2025 12:13
Read the Newsletter Issue #75 Have you ever seen an ambulance waiting outside an emergency department, lights still flashing, knowing that every minute counts for both the patient and the crew? On this episode, we delve into a quiet but groundbreaking experiment at Lyell McEwin Hospital that proves you don't need a new billion-dollar wing to fix hospital bottlenecks – you just need better tim...
Growth Ritual #74 31.07.2025 15:06
Read the Newsletter Issue #74 Discover how AI can transform your most persistent business bottlenecks into on-demand, AI-powered capacity , much like the groundbreaking "Taxfyle" approach. In this insightful episode, you'll learn about how AI is revolutionizing: Month-End Close & Reconciliation: Cut close time by 70% and redeploy accountants to higher-value tasks. Invoice Process...
Growth Ritual #73 24.07.2025 14:00
Read the Newsletter Issue #73 The tech world is buzzing with a "magic promise": the ability to build your own mobile app without writing a single line of code , a direct path to launching your million-dollar startup from your couch. With tools like Cursor and Lovable AI-powered code editors, the message seems clear: "You bring the idea, the AI will handle the rest"...
Growth Ritual #72 17.07.2025 10:51
Read the Newsletter Issue #72 In this special episode, we present a comprehensive guide for executive decision-makers, startup founders, and small business owners seeking to dramatically boost their teams' efficiency and performance. First, we explore "The Robot Revolution in Your Dinner Plate," an impactful case study highlighting how the whispers of automation in the f...
Growth Ritual #71 09.07.2025 16:33
Read the Newsletter Issue #71 In this eye-opening episode, we delve into the seismic shifts happening in the advertising world, propelled by the dizzying pace of artificial intelligence. We explore how AI is not just a tool but a force fundamentally reshaping creativity and the balance of power in the industry. Key Takeaways You'll Explore: The Rise of the "Technology Curator...
Growth Ritual #70 08.07.2025 12:51
Read the Newsletter Issue #70 In a world supercharged by artificial intelligence, yesterday's revolutionary innovation is today's common tool, and the relentless pace of change means that traditional five-year plans are largely a waste of time. If companies don't make a strategic pivot, they risk quickly becoming undifferentiated, unvalued commodities, making this, quite s...
Growth Ritual #69 26.06.2025 11:25
Read the Newsletter Issue #69 In this episode, we unpack the alarming predictions and current realities of AI's job-transforming power: Expert Warnings: Hear from leaders like Anthropic CEO Dario Amodei , who warns AI could eliminate half of entry-level white-collar jobs within 1-5 years, potentially skyrocketing unemployment to 10-20%. Anthropic employees even believe all white-co...
Growth Ritual #68 19.06.2025 8:33
Read the Newsletter Issue #68 In an era defined by rapid technological change and unprecedented competition, what truly remains valuable? In this episode, inspired by Selim Yörük's insights in The Next Big App Newsletter #68, we dive deep into "The Trust Economy" , exploring why human connection and trust are becoming the ultimate currency. Join us as we explore: The Power...
Growth Ritual #67 11.06.2025 12:17
Read the Newsletter Issue #67 In Issue we dive deep into three groundbreaking AI developments that are reshaping industries and redefining our future. AI’s Creative Coup: Meta’s Ad Tools Redefine the Industry Discover how Meta has unveiled AI-powered advertising tools capable of generating hyper-personalized campaigns without human input . These tools, set to fully automate ad creation b...
Growth Ritual #66 04.06.2025 12:45
Read the Newsletter Issue #66 In this episode, we unpack the key insights needed to boost efficiency and performance for executive decision makers, startup founders, and small business owners in today's fast-changing world. First, we look to Leonardo da Vinci's blueprint for thriving in our fluid digital age , applying his centuries-old principles to the modern era. Learn how embr...
Growth Ritual #65 29.05.2025 16:14
Read the Newsletter Issue #65 First, we dive into the unexpected world of AI's biggest fans: non-tech users . Discover how a study published in the Journal of Marketing found that individuals with lower AI literacy are 31% more likely to use AI daily . We unpack the "magic factor" – how tools like Grammarly or Canva's AI features are viewed as shortcuts for everyday task...
Growth Ritual #64 21.05.2025 8:26
Read the Newsletter Issue #64 In this episode we cover: Accelerating Self-Driving Tech: Autonomous vehicles are rapidly moving from concept to reality with billions in R&D. While Level 5 autonomy is years away, Level 2 and 3 systems are improving safety and convenience. Discover the enormous implications including potential reduced traffic congestion , enhanced safety , new "mobil...
Growth Ritual #63 14.05.2025 8:53
Read the Newsletter Issue #63 Is the software market collapsing ? Cloud stocks are down, AI is turning everything into a commodity, and competition feels like a never-ending cage fight. While many companies are struggling, some are growing faster than ever . How are they doing it? Join us as we dive into the strategies acting as lifeboats and superpowers for thriving software companies: vert...
Growth Ritual #62 07.05.2025 24:20
Read the Newsletter Issue #62 Explore "vibe coding", a revolutionary approach where you build apps using plain English prompts instead of complex code. Coined by AI researcher Andrej Karpathy, this method uses AI tools (LLMs) to transform your intentions into executable code. Key takeaways: How it Works: You provide a natural language prompt, AI generates code (potentially a full pr...
Growth Ritual #61 29.04.2025 22:25
Read the Newsletter Issue #61 This episode delves into the mysteries of modern AI, exploring the challenge of understanding systems that operate like a "black box" . We tackle the pressing question: How do we manage superintelligent AI when we might feel like a toddler supervising geniuses ? Hear the urgent call for interpretability —the ability to understand AI's inner workings—...
Growth Ritual #60 24.04.2025 18:16
Read the Newsletter Issue #60 Tired of the endless AI hype with no real way to use it in your business? You're not alone! In this episode, we dive into 20 AI ideas you can actually use today , no computer science degree required. Geared towards executive decision-makers, startup founders, and small business owners, we explore multi-agent AI workflows that boost efficiency in marketing and s...
Growth Ritual #59 16.04.2025 18:23
Read the Newsletter Issue #59 Is our focus on technology and AI enough to prepare us for the future? Drawing insights from global history and Ray Dalio's "Big Cycle" theory, we examine the recurring patterns that lead to the rise of oppressive regimes and what signals we might be seeing today. Tune in to discover: Why understanding history's "tougher chapters" is like...
Growth Ritual #58 09.04.2025 18:57
Read the Newsletter Issue #58 Is the sound of playgrounds growing quieter and family gatherings shrinking a sign of something bigger? This episode dives into a fundamental shift happening globally: the steady decline of the youth population intertwined with a cultural drift towards hyper-individualism . We explore: The Shrinking Future: Why are fertility rates plummeting in countries across the w...
Growth Ritual #57 02.04.2025 13:12
Read the Newsletter Issue #57 Is AI the next big blockbuster or a silent killer of creativity in Hollywood? This week, we dive deep into the brewing storm in the animation industry, where artificial intelligence is rapidly changing how movies are made and threatening the livelihoods of artists . We explore why AI excels in the realm of animation and how major studios like DreamWorks, Netflix, and...
Growth Ritual #55 18.03.2025 15:17
Read the Newsletter Issue #55 The Next Big App newsletter, discussed in issue #55, explores the concern that AI's tendency to provide single, simple answers ("gray") is leading us away from the vibrant diversity of thought and information ("rainbow") that characterizes life. Author Selim Yörük, inspired by Mo Gawdat, questions whether reliance on AI like ChatGPT is causing...
Growth Ritual #54 12.03.2025 26:24
Tap to Read the Newsletter Issue #54 This episode of The Next Big App explores diverse topics, from productivity hacks to cutting-edge security and cultural preservation. Efficiency: Learn how to apply Elon Musk's 5-step algorithm—question, delete, simplify, accelerate, and automate—to transform daily tasks and boost productivity in both work and home life. The episode provides real-world exa...
Growth Ritual #53 05.03.2025 16:57
Tap to Read the Newsletter Issue #53 Is AI a Kitchen Nightmare or a Culinary Master? Learn from McDonald's AI mishaps and discover the secret recipe for AI success in business. In this episode, we explore how to guide your AI from potential disaster to delivering masterpiece-level results. The AI Fiascos: We dissect real-world AI failures like McDonald's AI-powered drive-thru bot that turn...
Growth Ritual #52 26.02.2025 24:27
Tap to Read the Newsletter Issue #52 Are you ready for the age of Artificial General Intelligence (AGI)? This week we explore how AGI could completely upend our economic system. By 2030, your labor might be worthless, and only capital will matter, potentially creating a new global aristocracy . We dive into how the development of AGI is accelerating and how it may impact jo...
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