Muthership Creator Strategy

In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media.  She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio. Key things covered:  Casting in Production vs. Social Media - Helen explains the traditional casting process in commercial production,...

After experiencing a 12-hour TikTok Blackout it is more important than ever to think about diversifying your social media life. We kicked off today with a brief recap of the 12-hour TikTok outage, including how it impacted creators, live streams, and community connections. @themuthership shared insights about how she stayed calm and adapted to the needs of her followers, thereby maintaining focus...

Episode Summary: This week on The Socialize Strategy, Helen dives into the chaos and stress of navigating the ever-changing TikTok ban updates and what creators can do to stay sane and strategic. She shares her own burnout experience with the digital frenzy and offers her tried-and-true advice for taking a step back to pause and reflect. Plus, an unexpected mobile banking fraud scare teaches a val...

TikTok Ban? Adapting, Exploring, and Thriving as a Creator   Key Topics Discussed: 1. Personal Reflections on the TikTok Ban: o The emotional impact on creators during uncertain times. o Acknowledging the potential financial and creative disruptions. o Staying true to the mindset of focusing on what you can control. 2. Advice for Creators: o Keep creating and having fun on TikTok while it’s still...

How to Start Your Email List Helen kicked off with thoughts on the challenge of staying consistent as a content creator during times of global crises. She shares her thoughts on balancing sensitivity with business demands, as well as the pressure on creators to talk about global topics when it’s not in their wheelhouse. Key Takeaways:   Starting an Email List: Why Build an Email List? Safeguard yo...

Today's podcast kicks off with fresh vibes and a focus on creativity!  Episode Highlights:   1. Dressing with Intention Helen’s New Year’s resolution: dress intentionally from head to toe daily, even when working from home. Pro Tip: Authentic, in-the-moment videos can boost engagement—don’t overthink, just share! 2. Socialize Studio Success Stories The Transition Challenge is a hit! Teaching video...

In this episode, we dive into 2025 with fresh energy and a focus on achieving your social media goals. Learn how to stay consistent, recognize opportunities, and even create them by showing up online. Key takeaways include: Setting Your Goals: Whether you want to grow your audience, land brand deals, or generate leads, defining your objectives is crucial. Understanding Your Why: Reflect on why the...

"Kicking Off the New Year with Creativity and Challenges" Episode 106 Highlights   Reflections on the Year-End: Helen shares her thoughts on the surreal feeling of wrapping up the year and the potential of starting fresh without the pressure of rigid New Year’s resolutions.   The Transition Trio Challenge:   -       Launching on January 2nd, 2025 . -       A 7-day skill-building challenge focused...

On TODAY’S PODCAST, @themuthership started off with a quick refection on a part of her advertising career which ties directly into today’s theme.    Episode Overview: With all the recent talk about TikTok potentially being banned, now is the perfect time to think about diversifying your social media presence. In today’s episode, we dive into why it’s important to spread your content across multipl...

Today's podcast episode with a personal announcement and a reflection on 2024! The great part about social media is that we naturally create a video diary due to our content – and it’s a great way to look back and see progress!   HERE'S THE 2024 RECAP TREND if you want to reflect on what happened over the past year and post about it!   If you’re looking for an unusual holiday gift, no shipping req...

TikTok Ban + Mystery Drones = What a Time to Be Alive!   In today’s episode, we’re diving into the two hottest topics dominating conversations: the looming TikTok ban and the perplexing appearance of mystery drones. While we can’t control the chaos, we can help you navigate it.   Learn how to stay informed and prepared with insights from two accounts breaking down the legal side of the TikTok ban....

There is a lot of information circulating about what might happen with the TikTok ban, so today’s podcast covers some strategies for the best course of action. It’s time to make a plan, keep your mind open and stay informed about other apps, and attempt to connect with your audience elsewhere so you don’t lose them completely.   Today’s podcast covered several ways you can be prepared for whatever...

Today’s episode covers some tips for going live on social media! In this episode, we’re diving into everything you need to know about going live on social media. Whether you’re new to live streaming or looking to up your game, we’ve got actionable tips to help you connect with your audience, create engaging content, and maximize your reach. What You’ll Learn in This Episode : Preparation is Key :...

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared how her attempt to use olive oil as a DIY hair conditioner led to her wrapping her head in Saran Wrap—setting the stage for a hilarious series of unfortunate events. Her storytelling captivated viewers a...

Today's podcast episode was bookended with a touch of holiday spirit, setting a cheerful tone right from the start and wrapping up with a festive finish. In between, we dove deep into the essential topic of finding your niche on social media.   We broke down what it means to carve out your unique space online and why understanding your audience and your strengths is crucial. Whether you're just st...

Today’s episode started off and important reminder about how to start off your content! Then Helen walked through the trends for this week and some happenings in the studio!   Check out the Socialize Studio HERE!   And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the...

Today’s episode cover some tips for going viral on social media!   If you free like it will never happen, just keep going! The more you post, the more chances you have to go viral. And there are some consistent elements in viral videos so a little bit of strategy goes a long way to increasing your odds.   If you’re ready for hands-on support with your social media journey, the Socialize Studio is...

Today’s episode started off with a special birthday message and then Helen talked about the latest news about TikTok being shut down in January. Although she takes in one day at a time, there are a few things you can do to be prepared in case it happens!   Saving your videos and requesting your data from the app are 2 things you can do. If you are ambitious and want to try your hand at starting an...

Today’s episode started off with some hot social media trending news and then straight into the topic of the week: How to avoid social media burnout   Social media can feel like a nonstop, 24/7 party that never quiets down. Burnout is real, and it’s hitting everyone from creators to casual scrollers. We’ve got the playbook to help you stay in the game without burning out.   If you’re ready for han...

Today’s episode kicked off by a review of how to get your vertical videos into horizontal formt for YouTube! @themuthership also shared the trends and original content ideas.      If you want to record in horizontal format for YouTube and CROP your videos for social media. Here is a tutorial which explains that in detail.     If you want to film in vertical format for social media and then format...

In today’s episode, we took a deep dive into improving your on-camera speaking videos! We shared tons of actionable tips, and Helen revealed some of her biggest pet peeves around CTAs—plus her go-to strategies for making them more effective.   If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and...

Today’s episode covered the week’s trends and more! @themuthership also shared some thoughts about how to go viral, which will be covered in more depth in an upcoming strategy.     CLICK HERE for the trial of the SOCIAL BEE, the social media content scheduling platform.   HERE'S THE TUTORIAL for how to make great speaking videos.   Listeners’ questions were answered: If I click on collaboration wi...

In today’s episode, Helen announced the BIG NEWS: Socialize Studio has launched to our email subscribers only!     The studio is a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your social media tasks into something you look forward to doing!    Also covered today was how to curate your for you page if you are seeing too much content that you are not in...

Today’s episode covered the trends and content ideas, but @themuthership also shared an example of a successful opening hook strategy. This videos proves a point she made in a previous newsletter about how to grab your audience by starting your video at the end!     CLICK HERE to see the video she referenced!   Also these questions were answered: -       Should I add my audio in Instagram or can I...

Today’s episode is focused on creating a support system for social media! There are so many creators who feel alone in their content journey and the reality is we can be much more productive when we team up and help each other!    Helen shared her passion for teaching, some production insights and announced the launch of the Socialize Studio which is coming on November 14th!.   The studio will be...