Music Marketing Manifesto Podcast

In this episode, I’m sharing the story of how I turned approximately $1,800 in Facebook ad spend into over $40,000 in ticket sales in a town of just over 8,000 people. Over the years, I’ve fine-tuned a strategy that consistently delivers results, especially in smaller cities and towns, whether you're promoting a tour, festival, concert or other live event. Join me as I break down the exact steps I...

As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also cannibalize traditional sales. While album sales r...

In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you attract more fans and generate more revenue. This means less burnout and more time for what you truly love: making music. We'll also be joined by a very special surprise guest, and together we'll answer all of your burning questions about using AI to fu...

Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword - it's a seismic shift that's ignited a veritable arms race in technology. AI tools such as ChatGPT 4, Midjourney, Runway's Gen 2, Stable Diffusion, and many others ha...

At the heart of Music Marketing Manifesto lies the concept of a "Deep Sale Funnel." This approach aims to attract subscribers, form relationships with them, convert them into fans, and ultimately, into music buyers. This approach works and it works well. But it's not the only type of funnel out there!  Another notable approach is the Free For Shipping & Handling Funnel. This method entices peo...

ChatGPT has made enormous waves since its release to the public approximately six weeks ago. In this episode, we'll dive deep into what ChatGPT, and AI in general, might mean for the future of music and how it can help your music marketing right now. If you are not yet familiar with it, ChatGPT is an AI-based language model that completely redefines the definition of a chatbot. Siri and Alexa have...

In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Josh is a long time MMM member who has used the strategies he initially learned in the program to help his band generate over $750,000 in online sales and generate numerous Billboard chart positions for several of their recent albums. Over the last few mon...

Radio promotion is one of those things that has been around since the very beginning of the recording industry and historically it has been absolutely key to breaking an act. However, radio promo is EXPENSIVE. It can cost you anywhere between a few grand and a few HUNDRED grand, depending on your format and your goals. And regardless of what you pay, there are no guarantees you will get the number...

The making and marketing of beats through platforms like BeatStars has been driving the Hip Hop world for a few years now. But the saturation of these market places has forced many producers to turn to more advanced funnel strategies to attract artists and sell their beats. Moreover, the evolution of the beat making space has opened up opportunities for NON HIP HOP ARTISTS that are beginning to pe...

In episode #53 of the Music Marketing Manifesto Podcast we are going to walk you through the process of CREATING and PROMOTING a Spotify Pre-Save Campaign.  It's no secret that one of the best ways to drive your streaming numbers up is to get added to popular playlists like Discovery Weekly and Release Radar, which are algorithmically generated. The best way to get picked up by any of these algori...

When it comes to selling music, the winning formula goes something like this... 1. First, you "hook" your traffic with a simple sentence or two (in an ad, social post, or email) that makes your audience go... "I've gotta hear this". 2. You build a bond with your audience by sharing music, telling stories, and making them go... "I love this artist". 3. You ask your fans to buy some stuff and stream...

In this episode we walk you through the entire album release process, discuss each component of a release, discuss why you might or might not want to employ certain strategies in your release, and layout a timeline for the entire thing.

In episode #50 of the Music Marketing Manifesto Podcast we are joined by Alexander "Aor" Osipov from the Russian Symphonic Metal band, Imperial Age. Alexander is someone who bought my training program Music Marketing Manifesto a few years back and really ran with the strategies he learned. In a fairly short amount of time he was able to take his popular, but financially struggling band and turn th...

In this episode we discuss the importance of marketing your music with funnels and the release of John Oszajca's new platform Tunepipe, a funnel builder for musicians. John is also joined by Empty Pockets front man, Josh Solomon who sits in to discuss his experience building funnels and ask various questions about John's new platform, TunePipe.

In this episode of the Music Marketing Manifesto Podcast, John Oszajca takes a very important look at the difference between a Streaming Model vs a Sales Model, and the impact that each approach might have on your career, as an independent musician.

This sound familiar? You hit the stage… The crowd loves it… You make sure that everyone knows how to find you on Spotify and your socials… You get home and wait to see those stats skyrocket… But then… NOTHING HAPPENS. All that work; all that exposure, and the needle doesn’t move at all. This is […]

Most musicians are on significantly limited budgets and typically there is very little money set aside for marketing. In this episode I field a question from listener, Jason Eli, who asked how I would spend my money if I had just $500 (approximately) to spend on music marketing.  If you’ve got a question that you […]

n the latest episode of the Music Marketing Manifesto Podcast we are going to speak with Kevin Goetz from the metal band, Mute Prophet. Kevin is a Music Marketing Manifesto member who I have watched over the last few years as he (along with other members of his band) took Mute Prophet from obscurity and turned them into an incredible indie success story. When the band's first album was released th...

Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, apple will soon be asking all app users if they are willing to allow their […]

In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark - lead singer of the band The Verve Pipe - about how he has consistently made six figures per year from house concerts, and how you can too! House concerts have long been one of the best ways for independent artists to generate a significant amount of revenue each year. That said, with all that is going on in the...

In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career […]

In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a full-time income from their music. I also want to remind everyone that I […]

The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […]

Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it. This is important because so often I see artists spending thousands of dollars on promotions that stand very little...

In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different... This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held earlier today. It is MUCH longer than the average MMM podcast episode and clocks in at 2.5 hours. That was me being obsessive about trying to answer everyone's questions :-) But there were some incre...