Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control of your motion graphics career and to join our community of amazing, talented designers, head over to h...
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Copy what I told this studio owner to get more clients w/ Doodledo 15.04.2025 47:24
Want personalised coaching from me? Check out Balanced Business Bootcamp. 📲 Grab my free Social Media Guide for Motion Designers . I was invited to the Freelancers and Friends networking event at Doodledo Studio in Manchester. I had a great chat with their studio owner James, where I gave my advice on niching down and positioning your services in a unique way to stand out. We also had some great...
These motion designers built TWO successful studios w/ Illo and Algo 27.02.2025 29:00
🛠 Check out my Perfect Your Pricing Toolkit here: https://motionhatch.com/pricing Ilenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients. I was eager to learn about why they decided to create two separate studios, how they manag...
Is this the best business model for motion designers in 2025? | Q&A 19.12.2024 27:57
As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast. I get questions all the time about specific problems that motion designers face when running their businesses. So, the chances are that you're facing these problems, too. In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my o...
How I'd build a successful motion design business in 2025 29.11.2024 31:42
🌟 Grab my Perfect Your Pricing Toolkit: https://motionhatch.com/pricing Get out your notepad and pen, grab a hot drink and get ready for a jam-packed episode! 📝☕️ This episode is split into two parts. Part 1 is for anyone who is starting completely from scratch and has zero clients right now. Part 2 is for anyone who already has some clients but wants to attract new ideal clients they’d lov...
What’s working RIGHT NOW to get freelance clients? 31.10.2024 24:38
🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event. My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now. In this episode, we discussed the motion design industry’s...
BONUS: Do mograph events help you get clients? w/ Jess Herrera 03.10.2024 15:34
This is a special bonus episode of the Motion Hatch Podcast! I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.) We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and ge...
We're taking a break... 01.08.2024 2:28
I have some news for you this week... We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch! Links mentioned: 🚀 Join the self-paced version of Client Quest Live 💬 Leave us your feedback and suggesti...
Studio owner's advice on getting hired and starting an animation studio w/ Flow Creative 20.06.2024 28:48
Flow Creative is an award-winning animation and branding studio based in Manchester, UK. In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner. In this episode, you'll learn: How to start an animation studio The difference between freelancer and studio owner How to get clients as a studi...
AI is here. Future-proof your motion design career w/ Curious Refuge 06.06.2024 34:38
Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer. In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI. In this episode, you’ll learn: How Caleb and Shelby went viral with...
Unreal Engine, Fortnite and Netflix: My Journey to Indie Film Director w/ HaZimation 23.05.2024 40:15
HaZ Dulull, founder of HaZimation, is a multi award-winning Film and Games Director, developing & producing feature films, tv and video games using Unreal Engine. In this episode, HaZ shares his journey from in-house VFX artist to indie film director. We also discuss how to access funding for original content/IP, how to win pitches, and how to start your own studio. In this episode, you'll lea...
Balancing parenthood and productivity as a motion designer 09.05.2024 30:40
Mothers of Mograph are trying to combat feeling alone as moms in the creative industry. Parenthood is often considered a taboo topic in the creative industry, something Jennie Davis and Kaci Smith are on a mission to change with Mothers of Mograph. In this episode, Jennie and Kaci share challenges and solutions to being a creative while being a parent, how they manage their schedules and how they...
Negotiation Expert’s Secrets to Dealing with Tough Clients w/ Kwame Christian 25.04.2024 45:46
Kwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017. In this episode, Kwame shares his negotiation secrets to better d...
How Jessica Hische's network led her to Wes Anderson 11.04.2024 44:14
Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director We...
This motion designer made $500,000 in his first year w/ Kevin Rapp 28.03.2024 51:04
Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies. Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies. In this episode, Kevin shares his unique approach to building video content systems. We also discuss s...
Season Two Trailer 25.03.2024 3:01
We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses. We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and arti...
BIG NEWS! The podcast is back! 13.03.2024 1:06
The Motion Hatch Podcast is BACK! We're thrilled to announce that Season Two of the podcast will return on the 28th March! We have some incredible guests lined up for you too, we can't wait to share it with you!
101: How to niche down as a motion designer w/ Giuseppe Forestieri 28.07.2022 35:18
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director o...
100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins 16.11.2021 25:45
When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way. About Hayley Akins Hayley started Motion Hatch with the aim of helping freelance motion designers with the busines...
99: How to create motion design side projects that complement your day job w/ Charli Marie 02.11.2021 33:57
Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process. About Charli Marie Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. Throughout her working career, Charli has always pursued som...
98: How Giant Ant became a leading motion design studio w/ Jay Grandin 19.10.2021 48:01
Ever wondered how motion design studios become known worldwide for their work? In today’s episode Jay Grandin explains how he built Giant Ant from the ground up and why he feels the studio has been so successful. About Jay Grandin Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development a...
097: How to make six figures as a motion designer w/ John Filipkowski 05.10.2021 31:04
Looking to make six figures as a motion designer, but not sure where to start? Motion designer John Filipkowski discusses how he hit this financial goal and how other freelance motion designers can achieve six figures too. About John Filipkowski John Filipkowski is a freelance motion designer based in Chicagoland, USA. He specialises in both 2D and 3D motion design and has worked with some amazing...
096: How to scale your income through productized services w/ Brad Hussey 14.09.2021 54:48
Do you ever feel like you’ve hit the ceiling in your motion design freelance business in terms of how much money you can make? Web designer, online educator and digital marketing consultant, Brad Hussey, presents a whole new way of thinking about how motion designers can do business and productize their services. About Brad Hussey Brad Hussey started his career as a freelance web designer and sp...
095: How to make passive income as a motion designer w/ Justin Archer 31.08.2021 35:27
Many motion designers dream of making passive income. But how do you actually go about doing it? Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode, we explore how he started making money through After Effects templates and how you can still be successful even if a market...
094: How to get signed by a motion graphic design agent w/ Drew Melton 17.08.2021 39:40
For some people, the idea of working with an agent who helps you to find work seems like a dream come true. But how do you even go about getting signed by a motion graphic design agent? Join Hayley and Drew Melton, Founder of artist representation agency Closer and Closer as he shares his tips on how to find the perfect agent and foster an amazing partnership with them. About Drew Melton Drew Mel...
093: How to work effectively with difficult clients w/ Ryan Koral 03.08.2021 47:32
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project. About Ryan Koral Ryan Koral has always loved shooting video. He started his business 17 years ago and...
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