Money Secrets

If your customers can’t see themselves, will they buy? The Cue Clothing problem ~ Are you actually showing customers what you sell and how to buy it?   ~ Does your marketing reflect the people you want to buy from you? ~ Are you clearly communicating what makes your product worth paying more for? When an iconic Australian fashion brand with more than 60 years of history goes into volunta...

Auntie Fi’s advice line: Pricing, positioning and charging what you’re worth ~ Should I lower my prices to win the work or back myself from the beginning? ~ How do I move customers away from just talking about price, so I can explain how I'm different? ~ How do I add more premium hair services without losing my existing customers and revenue? These are questions asked my real small business owners...

Your business doesn't need to be complicated to make money. But so many businesses are complicated, and it slows us down. In this episode of Money Secrets , Fi shares her live keynote from the inaugural Ripple Festival in Melbourne , exploring how small business owners can make business easier without sacrificing growth, money or impact .     From trying to serve everyone and creating be...

What you do with your money is powerful. For Carmen Hawker, money isn’t the end goal. It’s a tool for redistributing wealth, creating opportunity and building the kind of world she wants to see.   In this episode of Money Secrets , Fi is joined by Carmen Hawker , impact communicator, brand strategist and founder of certified B Corp Carmen Get It , a personality-driven copy and campaigns...

Funding Your Next Business Expansion So many founders   don't go after opportunities because they don't know how to fund them. In this episode of Money Secrets , Fi explores how to think differently about funding a new revenue stream, buying another business, opening a new location or launching a new product line. There's many ways that growth can be funded; from bank finance and investo...

How do you build a retail business that stands the test of time? You stop chasing overnight success and start treating business like the long game it really is. In this episode of Money Secrets , Fi is joined by Dara Shashoua, founder and creative director of Byzantine Design , Melbourne's most beautiful tile store. A boutique retail experience specialising in bespoke natural stone,...

Not all debt is bad.  Being scared of debt is holding small business owners back from making great financial investments that grow their business. Understanding good and bad debt can save or make you lots of money. Some debt can help you grow. Some involves risk. And some debt is a sign that your business is spending more money than it makes. In this episode of Money Secrets , Fi Jo...

What do you wish you could tell yourself when you first started your business? In this episode of Money Secrets , Fi celebrates 16 years in business by looking back at the lessons she wishes she'd known when she first started Peach Business Management in 2010. From a chance conversation at Mount Zero Olives that led to her very first client, to building a business that has evolved over more than a...

What if growing your business wasn't about working harder, but building better systems?   Why do so many business owners spend every waking hour working in their business, yet still struggle to create consistent, profitable growth? In this episode of Money Secrets , Fi is joined by entrepreneur, sales strategist and founder of The Growth Engine , Cam Elliott, for a practical conversation abou...

What separates an unforgettable business from one that blends into the crowd? In this episode of Money Secrets , Fi explores three Australian service-based businesses nailing their business models: ThinkHQ , SCARF , and Cheek Media . Fi unpacks how they've structured their businesses to create impact, attract loyal customers, and build sustainable revenue.   From a communications agency that...

Are you working harder than ever but still feeling like you're not earning what your business is capable of? Register to the free masterclass:  More Money. More Mission 30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome. In this episode of Money Secrets , Fi unpacks one of the biggest myths in small business: that making more money means working more hours.   Instead, she exp...

What if your impact was something you actually measured? And w hat does it really mean to be an impact-led business? Register to the free masterclass:  More Money. More Mission 30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome. In this episode of Money Secrets , Fi challenges purpose-led founders to stop using "impact" as a vague buzzword and start defining, measuring, and report...

Register to our free masterclass:   More Money. More Mission 30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome. What if creating more impact starts with taking better care of yourself? Why do so many purpose-led business owners put their mission, clients, team, and business expenses ahead of their own financial wellbeing? In this episode of Money Secrets, Fi explores a pattern she has...

What if building wealth isn't just about what you know, but what you believe? Why do so many capable women still hesitate to invest, charge more, or trust themselves with money? In this episode of Money Secrets , Fi is joined by financial coach and Rapid Transformational Therapy practitioner Jan Morrison for a powerful conversation exploring the intersection of financial literacy, money mindset, a...

Free guide: How to Price Your Product or Service What money thoughts live rent free in your mind? A simple, powerful Money Psychology Exercise for you. In this special episode of Money Secrets, Fi shares a powerful guided exercise recorded during a recent Good Money Monday session inside Good Money Club as part of Money Psychology Week. We often hear that mindset matters when it comes to money, bu...

Free guide: How to Price Your Product or Service Pricing Strategy : In this episode of Money Secrets, Fi tackles one of the most important decisions every business owner makes: pricing. Drawing on 25 years of experience working with small businesses, Fi explains why undercharging is one of the most common mistakes she sees and how it can impact both profitability and growth. She unpacks the psycho...

In this episode of Money Secrets, Fi explores what it really takes to prepare a business for sale. Drawing on her experience as a chartered accountant, Fi shares what buyers are really looking for and why building a sellable business can benefit you long before you're ready to exit. From profitability and cash flow to systems, processes, brand strength, and founder dependency, she breaks down the...

In this episode of Money Secrets, Fi unpacks a challenge that catches many small business owners by surprise: the faster your business grows, the more cash it often needs. Drawing on her experience as a chartered accountant and money coach, Fi explains why growing businesses can find themselves running out of money even when sales are increasing. She breaks down the cash flow pressures faced by bo...

In this episode of Money Secrets , Fi unpacks one of the biggest mistakes small business owners make when trying to recruit staff: Assuming candidates are automatically excited about working for them. Drawing on her background in HR and years of experience supporting small business owners, Fi shares practical strategies for attracting great employees, improving your recruitment process, and positi...

In this episode of   Money Secrets , Fi shares a real behind-the-scenes story from planning the Ripple Retreat and how a frustrating customer experience sparked this episode about sales, communication, and the way small business owners make things harder for themselves. After trying to book a winery tour for a group retreat, Fi found herself receiving a $5,000 invoice before her que...

In this episode of Money Secrets , Fi breaks dives into something so many business owners experience: making money is not the same as having money . Even when revenue is strong, it’s common to still feel stressed, stretched, and unsure where the money is actually going. Fi explains why this happens, especially during busy or growth periods, and shares practical ways to manage your money...

This episode of Money Secrets looks at three Australian brands with business models that Fi absolutely loves, and why they work so well. These three businesses manufacture in Australia and are masters of communicating their unique value.  Fi unpacks what makes these businesses stand out, from how they design their products and choose their partners, to the way they build customer relatio...

The doors to Good Money Club are open right now.   You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.  Choosing the right business model is one of the most important decisions you’ll make in your business, yet it’s often the most overlooked. This podcast episode is from a live Good Money Club training session that we tho...

The doors to Good Money Club are open right now.  You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.  This episode is a practical reset on how to think about money in your business. Want a quick refresh of the best money advice we’ve shared so far? In this special remix edition of the Money Secrets podcast, Fi pulls toge...

The doors to Good Money Club are open right now.  You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.  Business isn’t linear. Neither is money. In this episode of Money Secrets , Fi challenges one of the most persistent myths in business: that success follows a neat, logical, step-by-step path. Drawing on 25 years as a Ch...