Mint Measure

In this Mint Measure Live we discuss how to get clients to see their marketing efforts differently. We talk about optimizing how you approach client communications and a simple framework you can use to guide productive discussions about how to persuade clients on change. Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Johnathan Dick , Group Director of Programmatic and Ad Operations at INNOCEAN Worldwide joins us to discuss what makes a great programmatic campaign, how to improve your programmatic media buys, and how to think about building your marketing career. Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Most of the work in adding new channel happens before you ever launch the new tactic. If you don't: set expectations and timelines, define success metrics, get the right technology in place, and decide what happens after the test, then what happens in the test won't actually matter that much because you haven't done the work up front to align with your client. Looking for better insights on attrib...

We discuss all the bad things that happen when advertisers don't do 2 things: invest in quality measurement and optimize frequently enough. Scott gives a new framework on how to think about optimizing campaigns starting by explaining why measurement matters and then diving into the power of frequent, small optimizations. Key Insight: Performance Improvement = Data Quality x Optimization Frequency...

Inspired by a recent blog post by Avinash Kaushik, we talk about how marketing and finance have traditionally thought about incrementality and how for 98% of brands, this makes absolutely no sense.  Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

We sit down to discuss the difference between direct measurement and statistical modeling when it comes to attribution and why this may be the most important factor you consider when it comes to getting attribution data. We then dive into why Bi-Modal Attribution is the best methodology for producing actionable insights that allow you to optimize media performance. Looking for better insights on a...

In this recording of our Mint Measure Live, Scott shared frameworks on how to approach analytics and how to move from data dumping into producing insights and action. We also cover different types of data sources (ad platforms, ad servers, MTA, BMA) and how to work within each. Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

We sit down with Chris Piper of Scribe Media to hear about how bad attribution data mislead his marketing efforts and what he did to get things back on track. Chris also shares some amazing tips and thinking around gathering customer insights that make this one of our favorite episodes yet.  Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at M...

Scott explains a 3-step process to continually optimize ad spend: cutting waste and then reallocating for scale and efficiency. We cover the benefits of Bi-Modal Attribution for making optimizations and tactics you can use to improve your return on ad spend. If you want to learn more about Bi-Modal Attribution, visit mintmeasure.com

In this episode, we talk about three different ways to measure and evaluate ad platforms. We start with a discussion of the most common metrics and how they're used. Then we move on to comparing platform reports and web analytics tools. Finally, we discuss some more advanced methods that you might want to try if your business has a lot of money to spend on new ads or if it's particularly important...

You've heard of third-party cookies, but what about first-party cookies? First-party cookies are stored by the brand itself, and they can be used for from anything from improving targeting on ad platforms to generating rich audience segments. In this episode of Mint Measure, we recorded live and took listener questions as we discussed how brands can generate their own first-party cookies and use t...

Facebook and Google have changed the way your ads are shown on their platforms. You can no longer target specific users or businesses, and in some cases, you can't even reach your own audience. But there's a way to get back to what worked before—and it's easy! In this podcast episode, we talk about how advertisers can return to pre-iOS14.5 for Facebook and Google. We'll share our insights on why t...

Scott leads this episode discussing how the death of 3rd party cookies and other privacy updates will impact media teams. We cover: what are 1st vs 3rd parties, the ultimate fate of Google Analytics, targeting in a world without third-party cookies, and how to start leveraging first-party data.  Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution...

We discuss everything attribution and what's coming next in the industry. Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Scott joined Kevin Dieny on the Close the Loop podcast, sponsored by CallSource.  Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

We talk about the history of advertising performance measurement and where we think the industry is headed as we enter the 3rd Wave of marketing analytics.  Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Welcome to this episode of the Mint Measure podcast! Scott and Brandon sat down to talk about a problem lots of marketers face - proving the effectiveness of brand advertising tactics. We share 4 specific strategies you can use to show clients and leadership that you're doing the right things.  Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution a...