Viral Tribe Entertainment
Mentor
MENTOR is a podcast that shares the lived experiences of senior leaders across industries. In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo. London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation. Brought to you by TheZoo. London and Viral Tribe.
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Viral Tribe Entertainment
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Neueste Folge
24. Jun 2026
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Vivian Mohr: Why Great Leaders Need Clarity, Courage & Humility 24.06.2026 51:10
Vivian Mohr is Chief Operating Officer of Bauer Media Group, one of Europe’s largest media businesses, operating across radio, publishing, digital platforms and outdoor advertising. Before joining Bauer, he built his career across consulting, technology and media, including leadership roles at McKinsey, Comparis and major European media organisations. In this episode of Mentor, Vivian reflects on...
Mark Howe: 17 Years at Google, Leadership Lessons & Why Authenticity Wins 17.06.2026 1:07:21
Mark Howe spent 17 years at Google helping agencies and brands navigate one of the biggest transformations in media history. Before that, he built a successful career across television, media sales and leadership, giving him a front-row seat to decades of industry change. In this episode of Mentor, Mark reflects on the pivotal moments that shaped his career, from leaving traditional television for...
Judith Salison OBE: Mentorship, Resilience & Building a Career That Lasts 10.06.2026 59:02
Judith Salison OBE joins MENTOR to share the lessons, leadership principles and career wisdom gained from more than five decades at the forefront of the advertising and media industry. From becoming one of the first female television sales executives in Britain to co-founding one of the UK's pioneering outdoor advertising businesses, Judith reflects on the determination, resilience and adaptabilit...
Richard Eyre: Leadership, Reinvention & The Decisions That Shape a Career 03.06.2026 1:03:25
Richard Eyre CBE joins MENTOR to share the leadership lessons, career decisions and hard-won wisdom that shaped a remarkable journey across advertising, broadcasting, television and digital media. From his early days in advertising at BBH to leading Capital Radio, ITV and some of the most influential organisations in British media, Richard reflects on the opportunities, setbacks and pivotal moment...
Laura Desmond: The Future of Advertising, AI & Leadership 27.05.2026 1:00:52
Laura Desmond joins MENTOR to share the leadership lessons that shaped her journey from rising through the advertising industry to becoming CEO of Smartly and one of the most respected figures in global media and marketing. Having led some of the world’s biggest agency businesses at Publicis Groupe and Starcom MediaVest Group, Laura reflects on the defining moments, risks and reinventions that hel...
Piers North: Why Journalism Still Matters in the AI Era 20.05.2026 53:14
Piers North joins MENTOR to share the leadership lessons that shaped his journey from aspiring journalist to CEO of Reach PLC, the UK’s largest commercial news publisher. Having started his career in journalism before moving into the rapidly evolving world of digital media at Yahoo, Piers reflects on the setbacks, risks and pivotal moments that ultimately led him to the top of one of Britain’s big...
Kerry Glazer OBE on Reinventing Leadership & Changing the Industry From Within 13.05.2026 59:41
Kerry Glazer joins MENTOR to share the leadership lessons that shaped her extraordinary journey from NHS nurse to one of the most respected figures in the UK advertising industry. Former CEO of AAR and recipient of an OBE for services to advertising and charity, Kerry reflects on the moments, mentors and challenges that defined her career across nearly five decades. She explains why the best leade...
Alessandra Bellini OBE: What Tesco Taught Me About Leadership 06.05.2026 57:03
Alessandra Bellini joins MENTOR to share what it really takes to lead through constant change at some of the world’s biggest consumer brands. From starting as an advertising apprentice in Italy to leading customer strategy at Tesco and spending more than two decades at Unilever, she reflects on the defining moments, mistakes, and leadership lessons that shaped her career. She explains why marketer...
Matt Brittin - What It Takes to Lead at Google 29.04.2026 1:05:11
Matt Brittin joins MENTOR to share what it really takes to lead one of the world’s most influential companies. From Olympic-level sport to running Google across Europe, the Middle East and Africa, he reflects on the highs, failures, and defining moments of his career. He breaks down how to build high-performing teams, why owning mistakes matters, and the simple leadership principle he learned from...
Martha Lane Fox - Hard Lessons from Building a $500M Business 22.04.2026 57:12
Martha Lane Fox joins MENTOR for a brutally honest conversation on building Lastminute.com, surviving the dot-com crash, bouncing back from life-changing adversity, and redefining success on her own terms. She shares her advice for young entrepreneurs, why focus and grit matter more than a perfect plan, and why she believes you should keep part of yourself back at work. Candid, wise, and full of r...
Rory Sutherland on Neurodiversity, Serendipity & Smart Chaos 10.12.2025 1:18:28
Rory Sutherland has spent decades at the heart of creativity and behavioural insight as Vice Chairman of Ogilvy, and as one of the most distinctive voices to appear on stages like TED. But in this conversation, we go far deeper than his well-known ideas on psychology and perception. In this episode of Mentor, Rory opens up about the role of serendipity in his career — how chance encounters, unexpe...
Bruce Daisley LIVE! 04.12.2025 21:31
Bruce Daisley LIVE! — one of the UK’s most influential voices on fixing work — joins us on stage in front of 200 people for the first MENTOR Live at Adwanted Future of Media event. Recognised by LinkedIn as one of the world’s top 10 voices on the future of work, Bruce has led Twitter and YouTube across Europe, written the Financial Times-acclaimed book Fortitude, and hosts the #1 Apple business po...
Leigh Thomas - The Evolving Role of Technology In Business 26.11.2025 1:03:59
In this episode, hosts Marco Bertozzi and Rachel Forde are joined by Leigh Thomas, a dynamic leader whose career spans top creative agencies and some of the world’s most influential tech platforms. Now serving as Vice President EMEA at Intuit (Mailchimp, Quickbooks etc). We dive into leadership, creativity, transformation, and the evolving role of technology in business — all through the lens of s...
Disrupt Yourself: Lessons in Leadership from Stephen Miron 20.11.2025 55:45
In today’s episode, we had the privilege of speaking with Stephen Miron, one of the most respected and well-liked figures in British media — the long-time CEO, and soon-to-be Chairman, of Global, the powerhouse behind Capital, Heart, LBC, Classic FM, DAX, and one of Europe’s largest outdoor networks. Over 16 years, Stephen has helped transform Global from a £200 million radio group into a billion-...
Dame Annette King DBE – Leadership, Balance and the Business of Change 12.11.2025 1:03:54
From Ogilvy to Publicis to Accenture Song, Dame Annette King has led some of the biggest transformations in the marketing world — fusing creativity, technology and commercial impact. In this episode of MENTOR, she reflects on a career defined by reinvention, resilience and relentless drive. Annette shares how she built high-performing teams obsessed with winning pitches, learned to balance ambitio...
The Request for Resilience Is a Request to Shut Up — Bruce Daisley on Fixing work and bringing back the Joy 06.11.2025 59:01
In this episode, Bruce Daisley — one of the UK’s most influential voices on fixing work — joins us to unpack what that really means. Recognised by LinkedIn as one of the world’s top 10 voices on the future of work, Bruce has led Twitter and YouTube across Europe, written the Financial Times-acclaimed book Fortitude, and hosts the #1 Apple business podcast Eat Sleep Work Repeat. We dive into the my...
How ASOS Went From £223M to £4B: Culture, Customers & Courage with Nick Beighton 29.10.2025 55:25
Nick Beighton (ex-CEO of ASOS) drops a leadership masterclass: why culture really does eat strategy, how “purpose drives profit,” and the experimental mindset that helped scale ASOS from £223M to nearly £4B. Rachel and Marco dig into decision frameworks, data-driven experimentation (down to the Add-to-Bag button), buying Topshop, progressive people policies, and the “Magpie Moment” that shaped ASO...
Is There a Market in the Gap? Kathleen Saxton’s Business Test 21.10.2025 55:58
Kathleen Saxton (psychotherapist, ex-Global CMO, and author) joins Marco Bertozzi and Rachel Forde for a masterclass in mentorship and leadership. From “don’t be a passenger” to building “the board you can’t afford,” Kathleen shares battle-tested tactics from 30+ years across agencies, media owners, entrepreneurship and psychotherapy. They cover asking senior leaders for time (and getting a yes),...
“Stay Close to the Idea”: Sir John Hegarty on AI, Brands & Creative Courage 14.10.2025 1:09:41
Advertising legend Sir John Hegarty (co-founder of BBH) joins hosts Marco Bertozzi and Rachel Forde for a masterclass in creativity, brand building and brave decision-making. From getting fired at 21 to launching BBH and shaping culture with Levi’s, BA and more, Sir John Hegarty shares why irreverence matters, how to build movements (not ads), and why, yes, even in the age of AI, the people closes...
Two Ears, One Mouth: Karen Blackett’s #1 Rule for Winning at Work 07.10.2025 56:57
Karen Blackett CBE joins Rachel Ford and Marco Bertozzi for a masterclass in modern leadership. From “learn, earn, serve” to “two ears, one mouth,” Karen breaks down the habits that build winning, heads-up teams. We get real on mentors vs sponsors, a pitch lost to bias (and how to let it go), inclusion that drives performance, and what it’s like to lead 13,000 people at WPP. Karen also shares how...
Sir Martin Sorrell: “AI Will Crush Costs! Here’s How Agencies Survive” 30.09.2025 1:07:53
Media titan Sir Martin Sorrell joins Rachel Forde and Marco Bertozzi (founders of TheZoo. London) for a look into advertising’s past, present and AI-powered future. From the real origin of WPP (“Wire & Plastic Products”) to the strategy behind S4 Capital / MediaMonks, Martin breaks down holding company models, the VML/JWT debate, why US scale still wins, and how AI will compress creative & product...
Season Two - Launches 1st October! 29.09.2025 3:14
Season Two of Mentor is here! Join hosts Marco Bertozzi and Rachel Forde, founders of TheZoo. London, as they sit down with world-class leaders to uncover the people, stories, and experiences that shaped them. From Sir Martin Sorrell and Sir John Hegarty to Karen Blackett, Stephen Myron, and Bruce Daisley. Expect career wisdom you won’t find in any business book, but can use in real life. Season T...
Why You’re Probably Undervaluing Yourself – Lessons from Top CEO Lindsay Pattison 15.09.2025 55:09
Lindsay Pattison, former Chief People Officer at WPP and past President of WACL, joins Rachel and Marco to reflect on a career defined by bold leadership, relentless energy, and championing inclusion. From pitches gone wrong to the power of sponsorship, Lindsay shares unfiltered wisdom on mentorship, confidence, taking leaps—and why she’s choosing to pause now. Plus, we go behind the scenes of her...
Why Steve King Thinks You Should Quit Your Job After 4 Years 15.09.2025 1:00:40
Steve King’s career reads like a playbook for leadership, longevity and bold decision-making. Marco and Rachel chat to the former Publicis COO, to learn about the pivotal moments, mistakes and mentors that shaped his four-decade journey through media and advertising. From selling earrings in Italy to managing 90,000 staff globally, Steve reflects on imposter syndrome, protecting time for family, a...
What Happens When You Bet on Culture Before Revenue? With Dom Williams 15.09.2025 43:40
What happens when a seasoned media exec switches lanes after 20 years, and nearly walks out after just one week? Rachel and Marco sit down with Dom Williams, Chief Revenue Officer at Mail Metro Media, to unpack the highs, lows, and truths of making bold career moves. From battling self-doubt to rebuilding confidence, transforming culture, and mentoring high-performance teams, Dom shares the lesson...
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