Mediaworks Digital Masterclass

Mediaworks are joined by special guest partners, Microsoft for today's Digital Drop-In to discuss recent trends across Microsoft Advertising channels.

Experts from Mediaworks drop in to discuss how brands should tailor their online experience to suit consumer behaviour in the "new normal". The team explain the impact COVID-19 has had on online user engagement, as well as sharing top tips to delivering a memorable experience for new and existing customers.

Mediaworks are joined by guest panellists Joanne McNeil and Taylor Stirland from management consultancy company, Alpaca . Joanne and Taylor discuss best practises for adapting work environments in preparation for the 'new normal'.

Managing Partner, Paul Mallett is joined by special guest, Dave Knibbs, Director of The Tofoo Co. for a one-on-one conversation about managing demand during the COVID-19 outbreak.

Mediaworks are joined by guest panellists, Matthew Little and Alec Gillespie from leading market research company,  GlobalWebIndex . Matthew and Alec share GWI insight into changing consumer behaviour and what trends we expect to see as the UK comes out of lockdown. Mediaworks also share advice on how brands could look to respond to changing consumer behaviours.

SEO experts from Mediaworks drop in to discuss why Technical SEO is the big opportunity for digital marketers right now. The panellists share critical actions you should be taking in preparation for the recovery period ahead, long term technical projects you could be investing in, as well as the importance of reviewing your website load speed.

Mediaworks focus on trends impacting the higher education sector right now. The team are joined by special guest, Dr. David Norris, former Associate Dean at Teesside University to discuss the impact COVID-19 is having on prospects decision making, university open days and the clearing process. David, also shares the current landscape in Higher Education marketing and how that will be impacted long...

Mediaworks are joined by guest panellists Joelle Hillman and Alex Parmar-Yee from the global affiliate marketing network AWIN. Joelle and Alex discuss how COVID-19 is impacting consumer buying habits across the affiliate platform. They also share their approach on how to support your customers and brand at this current time, using affiliate marketing.

Experts from Mediaworks drop in to discuss how to leverage your Google Analytics account to provide invaluable insight into the changing behaviours and interests of your customers and prospects’ since the impact of COVID-19. Hosted by CEO Brett Jacobson, panellists share tips on effective acquisition, audience, behavioural and conversion reporting to drive insight to adjusting your content, social...

Mediaworks focus on trends impacting the consumer healthcare sector right now. The team are joined by special guest, Rebecca Osano, who draws on her roles working for GSK, Perrigo and Johnson & Johnson to discuss the influx of family messaging, building trust across your products and the importance of brand communications.

Leading advertising platform, Criteo join Mediaworks on this special-guest edition of the Digital Drop-ins.  Jack Tuckwell, Criteo UK Agency Manager shares global shopping trends and data that has shifted due to the COVID-19 outbreak.  Jack and the PPC team also discuss how advertising has adapted over the past month, the change in demographics shopping online and the rising power of app...

CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, during lockdown.

In this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Brand Experts Paul Mallett and Becca Tredget join Creative Director, Andrew Blenkinsop to share 5 key insights that the finance services sector are facing right now in digital. The team cover trends and examples around user experience, digital communications and ultimately, how brands can support their customers in the shor...

Mediaworks CEO Brett Jacobson and Managing Partner Paul Mallett speak to Dr Noel Dennis, Principal Lecturer at Teesside University and professional jazz musician, about the dynamics of jazz improvisation, adapting the approach to strategic marketing, and how that can be applied to marketing through a crisis period such as COVID-19.

Experts from Mediaworks drop in to discuss the changing habits of consumers over the past 6 weeks and which behaviours may continue post lockdown and how marketers can embrace new and adapting channels moving forward. They also explore research on "big" purchase priorities for millenials and generation Z and what this may mean for industries such as retail, travel and automotive.

In this sector-focused edition of the Mediaworks Digital Drop-In Sessions, Ally Dowsing-Reynolds, co-founder of boutique furniture e-commerce Dowsing & Reynolds, joins CEO Brett Jacobson and Managing Partner Paul Mallett to discuss the impact COVID-19 has had on e-commerce, the home & garden sector and the actions Dowsing & Reynolds are taking to manage their marketing channels through...

Experts from Mediaworks drop in to discuss the impact search trends have had on industries since COVID-19 impacted daily living. The team also advise how best to adapt your marketing channels to suit the changing consumer behaviour online.

Mediaworks host a panel discussion providing best-practice advice, to marketers managing increased demand for their products or services throughout the Coronavirus outbreak, and how best to maximise campaigns.

Mediaworks host a panel discussion with marketers from across the UK to provide advice on how best to communicate with your audience following the Coronavirus outbreak.

In the launch episode of the Digital Drop-In Sessions podcast, Mediaworks host a panel discussion with marketers from across the UK to provide advice on how best to support your marketing channels following the Coronavirus outbreak.