Mediaworks Digital Masterclass

Join our brand experts to discuss why now is the right time to re-discover and re-energise your YouTube Channel strategy. They will explore the latest trends around YouTube that will amaze you; we'll discuss why you should think of YouTube as a social channel, a search channel, a paid channel, and a brand engagement channel; and you will wonder why you didn’t do this sooner. They'll share tips and...

From your website platform to search data, technology can be harnessed to improve your business’ SEO performance. It’s vital that your website is not only informed by current search trends but also performs in the way search engines expect it to. If your website isn’t SEO-compliant, your business won’t show on that lucrative first page of results. Taking proactive steps to keep your site clean and...

In the competitive world of SEO, practices are forever being refined in the hunt for Google glory. But what exactly should your link profile consist of? Our team of tech and creative specialists are going head to head in the battle for the perfect link. In this masterclass, we'll discuss why not all links are the same and whether its more important to put solid tech or creative content at the fron...

The seismic shift in the advertising landscape presents a huge challenge for digital marketers when it comes to data privacy; however, this is also an opportunity to innovate and build personalised experiences that offer real value for your customers at each stage of their journey. In this digital masterclass, click fraud prevention partners PPC Protect join Mediaworks to help break down the scope...

Each year, marketers from across the world gather to watch Google Marketing Live to share best practices and learn about the latest Ads and Commerce innovations. This year Google revealed new ways for advertisers to drive results today and build resilience for tomorrow. Key talking points centred around Ad Formats, Automation, Insights, Privacy & Measurement, Retail and Video. We are joined by...

Your website is at the heart of all your businesses marketing. It is always on, always searchable, and is the first point of reference for contact information, sales, support as well as your product and service content. Because of this, it is critical it works effectively. To maximise its impact, early consideration of all aspect of search engine optimisation into any new design and project build...

70,000+ students are accepted through UK and Ireland Clearing every year. The need to deliver effective, hyper-targeting, digital strategies in order to recruit prospective students is growing increasingly competitive every year. Universities have always relied on reputation and awareness to reach future students. New technologies are revolutionizing effective marketing techniques as future learne...

Over the past two years, the transition to digital has been rapid with traditional marketing techniques taking a back seat. The PR landscape has accelerated with it and so too comes a significant shift in the way PR professionals and digital marketers are asked to clearly demonstrate their effectiveness. It’s critical marketers now look beyond vague circulation figures and vanity readership metric...

Adopting digital practices is a priority for marketing and sales teams in today’s B2B industries. An increase in digital platforms, dedicated targeting capabilities and adoption of new technologies over traditional marketing has created a new battlefield for B2B sales and marketing teams. With enhanced capabilities comes increased expectations, organisations within the B2B space must understand th...

With many marketers not fully capitalising on the power of affiliate marketing, there is still significant opportunity to invest in the ultimate low risk, highly lucrative channel to increase market share. Understanding the threats and opportunities within your sector is essential for growing your business in today’s digital landscape. Our affiliate and paid advertising experts walk you through th...

SEO isn’t a single destination – it’s an ongoing journey through constantly changing conditions and competitive threats. Achieving positions on page one for your key categories is just the start of your journey; establishing long-term primary positions is key for future growth. In this digital masterclass, our SEO and Digital PR experts break down the roles of tech, data, and creative content in b...

Google's Performance Max campaigns allow you to promote your business across all Google Ads inventory. According to Google, you can therefore show up for more customers and drive more conversions based on your goals. As one of the top 1% of UK agencies ranked through Google’s Premier Partner status, Mediaworks received exclusive BETA access to Performance Max for a number of months prior to genera...

Many organisations rightfully give serious consideration to their place in their communities beyond delivering bottom-line commercial benefits. Brand Purpose has become a crucial differentiator in the eyes of the consumer. However, this can be fraught with danger, especially when communicating that purpose publicly. Brands are in danger of being cancelled at any moment. Our social media experts un...

Changes in the e-commerce landscape and consumer behaviours are shifting rapidly. The biggest change by far is the way in which consumers shop today. The growth in digital commerce and online shopping means that consumers have more buying power and greater choice than ever. Retailers who truly understand their customer’s journey, needs, and expectations, and who build appropriate service models by...

The power of affiliate marketing continues to grow with spend contributing toward 16% of all online orders. The United States, Japan and Germany are leading the way with 81% of marketers leveraging the power of commission-based affiliate marketing. In the UK however, many marketers have not fully capitalised on the power of this low risk but highly lucrative channel. Our affiliate and paid marketi...

Adapting and evolving your marketing programmes to respond to changing market factors can be the difference between a good performance and a great one. Those who can optimise their future customer’s journey at every touchpoint can maximise conversion and lifetime value. Our expert panellists share the benefits of having an experiment-led mindset and the power this drives. They discuss where they h...

Organic social media is a minefield for brands – where does it sit in your marketing ecosystem? Is organic reach dead? What platforms work best for organic strategies? Our experts guide you through the world of organic social – whether you should be using it for your business, the benefits and challenges you may face and how you can grow a social presence in a world of social advertising along wit...

PR has evolved. More than two thirds of individuals now read or download their news online. Concurrently, a growing majority of the population are becoming increasingly sceptical of social media news leading to an increasing importance and readership of trusted digital news sites. Our expert panellists discuss the benefits a well-executed Digital PR campaign can have on your brand and its bottom l...

The dial is being turned up on the impact of audio marketing as the adoption of digital audio platforms continue to skyrocket. Savvy marketers are following consumers by turning their attention to audio channels. Our expert panellists discuss all things audio marketing. They’ll take you through the ‘best of’ marketing initiatives to consider when amplifying your brand.

Consumer behaviours are changing at a dramatic pace. Today’s emerging generation Z shoppers are exceptionally shrewd. Not only do customers casually shift allegiance between brands and freely switch between shopping platforms, but they are also increasingly aware of supply chains and comfortable in sourcing products from the other side of the planet. External factors continue to impact trading con...

The accelerating power and impact of video marketing has been well documented. However, 84% of marketers still perceive video as the most difficult content to create. While most marketers have a strong fundamental understanding of video as a communication tool– few have established a deeper objective behind maximising its potential. Our expert panellists offer a practical guide to creating a marke...

This year, marketers will face an increasingly competitive digital landscape as they juggle the need to adopt emergent technologies with the shifting behaviours of their pandemic-impacted audiences. Our panellists discuss the key trends, tools, and innovations that marketing teams should pilot to help them stand out against their competitors in 2022.

What does the marketing crystal ball say for 2022? The digital landscape continues to change rapidly, and history shows that businesses that anticipate and adapt to fluctuating trends generally outperform their competition. Those that fail to accommodate the latest digital developments inevitably fade into the background. Our expert panel share with you their predictions for the year ahead. Togeth...

Disney, John Lewis, Aldi, Boots, and of course, Coca-Cola! This is the time of year when the biggest brands compete for our emotions and tears during the run-up to Christmas. Following a subdued 2020, brands are back this year with an optimistic and cheerful series of adverts as families reunite and stories of hope and positivity take centre stage. Our panel of experts unite to discuss their favou...

The location, shop type, position, and appearance of your product are critical to your commercial success. But how does your product or service appear on the digital shelves of the online marketplace? Just like with a physical shop, the digital shelf is where you show off your products and reveal the story behind your brand. Our panel of experts discuss the importance of your digital shelf and how...