#MediaSnack

#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do - by ID Comms

What DOES it take to write the perfect media brief? We were inspired to focus on agency briefing by a piece of recent research issued by the World Federation of Advertisers (WFA) the global marketing trade body. The research asked leading marketing and agency professionals to rate the quality of briefing. It was a revisit from the same study in 2014 and shows a small but positive improvement in se...

#MediaSnack 123: Will DoJ investigate US media? by ID Comms

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly. Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes. Download the report here: h...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we take a look at what it takes to market successfully in China and how the landscape is increasingly dominated by platform giants such as Tencent, Alibaba and Baidu. These three giants are frequently compared to the famous Western (American) platforms like Google, Facebook and Amazon but there lies the chal...

Media For Business Growth: Media Operations #MediaSnack 161 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group. Find out: - What is Florian's experience in the industry? - What he sees are the industry's biggest challenges and how we mi...

In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where t...

How To Evaluate Media Agency Performance #MediaSnack Ep. 150 by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising holding companies will be an acquisition target by one of the big consultant or audit firms. These whispers first became acknowledged in Cannes this year when a few people were suggesting a WPP / Accenture merger was...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP Find out: - What is Freddie's experience in the industry? - What he sees are the industry's biggest challenges and how we might add...

On this week's #MediaSnack we consider how strategy is more important these days than media buying in determining success and giving a competitive advantage to marketers. As we continue our theme of looking at the key areas of change a year after the ANA's Media Transparency Report, this week we focus on 'Media Thinking', which includes a strategic approach to media, the quality and process of goo...

Back from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI . Together, they unpack what stood o...

The Top 10 Review Of The Year 2018 #MediaSnack 141 by ID Comms

On this week’s #MediaSnack, Tom and David take an opportunity to look back across 2016 as a landmark year and indulge in looking ahead to 2017 in what they believe is likely to see a pivotal change in the future of the media industry. They review their experiences this year, notably the ongoing impact of the ANA’s media transparency investigation, which is still causing after-shocks around the wor...

Never miss your #MediaSnack - subscribe for updates every Friday"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #MediaSnack episode. We discuss a hypothesis of how media mess keeps distracting marketers. Over the past couple of years, we've seen a significant decrease in the quality of advertising. Recent reports from publishe...

In this episode of #MediaSnack WINNERS, Tom Denford is joined by Fredrik Borestrom, President of the International Advertising Association (IAA) and a trusted voice in the global media and marketing community. With over 25 years of leadership experience, Fredrik brings a sharp, international perspective on the future of marketing. Tom and Fredrik explore what the rest of the world can learn from N...

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the giant opportunity ahead of Amazon to bust the much-feared 'duopoly' of Google and Facebook. So-called because of their dominance of digital marketing spend, the duopoly has accounted for almost all growth in digital media spend in recent years and looked unstoppable. Some have speculated that...

How can you make your company the best at media? What is the roadmap and actions you need to take to transform the complex media operations of a major company? How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated? These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mar...

#MediaSnack Ep. 26: She OWNS A Cool Media Agency by ID Comms

#MediaSnack 104: How to write an ACTION PLAN for media by ID Comms

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)Take part in the "Media Pitch Process in the US" survey:https://aaaa.co1.qualtrics.com/jfe/fo...Read Mark Ritson's piece here: https://www.marketingweek.com/2018/07/17/ritson-digital-prefix-stunt-career/

Three tips on how to write the best agency pitch brief. If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right. At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies. It can make the difference be...

"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets Is relevance more important than personalization? Are agencies managing decline? And what exactly is the 'Interim of Things'? Some of the areas we explore in this fascinating interview with one of the industry's most...

Marketing’s GROWTH Agenda For 2019: #MediaSnack 142 by ID Comms