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Media Roundtable
The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping...
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What's a Podcast? Episode 3: The Crossroads – Identity Crisis & the Future 02.04.2025 30:37
So… what is a podcast in 2025? As video takes over and platforms tighten their grip, the medium faces an identity crisis. In our final episode, we examine what’s at stake and where podcasting might go next. You’ll hear from industry leaders like Guy Raz, James Cridland, Dan Franks, and AJ Feliciano as they wrestle with the evolving definition of podcasting, the tension between independence and alg...
What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic 02.04.2025 29:15
After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C br...
What's a Podcast? Episode 1: The Genesis – The Accidental Revolution 02.04.2025 32:16
Podcasting didn’t start with a business plan—it started with rebels, weirdos, and accidental pioneers tinkering in garages. In Episode 1 of What’s A Podcast?, we trace the medium’s origin story—from the earliest RSS hacks to the moment Steve Jobs brought podcasts to iTunes. Along the way, you’ll hear from Adam Carolla and Leo Laporte on bypassing traditional media, and Ira Glass on how public radi...
Ad Infinitum S3E2 - Stay Safe in Sound 26.03.2025 46:46
The world’s only podcast solely dedicated to audio ads is back! Brought to you by this week’s sponsor Claritas , we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound." Host Stew Redwine (VP, Creative Services, Oxford Road ) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man Who Calculated Death . S...
The State of Audio Ads: Podcasthon, Wondery Goes FAST, YouTube Premium Lite, and Untouchable Ad Budgets 19.03.2025 39:12
The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: - James Cridland, (Editor, Podnews and Podcast Business Journal) - Neal Lucey, (EVP of Strategy &...
Ad Infinitum S3E1 - Audio is for the Children 12.03.2025 1:00:45
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Audio is for the Children." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z...
Follow the Money: Spotify’s Payouts, The True Crime Cruise, and Indie Podcasters 05.03.2025 41:33
The Media Roundtable is back! This week we’re following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Oxford Road), Bart Roselli (SVP Growth, Oxford Road), and James Ingrassia (EVP, Client Service, Oxford Road). “ You can't get a more captive audience t...
Ad Infinitum S2E14 - The State of Sonic Branding 26.02.2025 56:51
The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding." Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who’s who of t...
Betting on Podcasts – Fox, Netflix, and YouTube Want a Piece of Podcasting’s Power 19.02.2025 41:24
The Media Roundtable Industry Edition is back! This week, we’re rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry. James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle...
Ad Infinitum S2E13 - One Amazon to Rule Them All 12.02.2025 47:57
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All" “ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.” -Adam McNeil (SVP of Client Services, Adopter Media). Stew Redwine (VP, Creative Services, Oxford...
Funny Business with Paul Scheer 05.02.2025 36:00
The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit. Dan Granger (CEO, Oxford Road) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM. “The benefit with...
Ad Infinitum S2E12 - A.I. Loves Everybody 29.01.2025 25:37
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody". Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo...
Open Debate: Ben Shapiro Talks Civility in Podcasting 23.01.2025 35:44
The Media Roundtable is back! This week, we’ve got a two-part episode for your listening pleasure. First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election. Downloa...
Ad Infinitum S2E11 - The Authors of Audio Branding 15.01.2025 48:08
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding." Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio brandi...
The Sound of Growth: How Audio Fuels Branded Search 08.01.2025 52:38
The Media Roundtable is back! This week, we’re bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Oxford Road) to break down takeaways of $400m in audio spend over 30...
A Look Forward to 2025 - Trends That Will Shape Audio 18.12.2024 1:27:50
The Media Roundtable is back! This week we’ve dusted off our trusty crystal ball for a look into 2025. What trends will shape the audio industry next year and beyond? Stay tuned… Dan Granger (CEO, Oxford Road) hosts fellow audio prognosticators: Steven Goldstein (Founder & CEO, Amplifi Media) Tom Webster (Partner, Sounds Profitable) Peter Birsinger (CEO & Founder, Podscribe). “ If this is...
A Look Back at 2024 - AI, Video’s Rise, the Podcast Election & More 11.12.2024 1:29:16
“Anybody that tries to change what the audience wants is crazy.” - Dan Granger (CEO, Oxford Road) The Media Roundtable is back! This week we’re taking a look back at the biggest trends that shaped audio in 2024. It’s an epic recap of a huge year for our industry. Dan Granger (CEO, Oxford Road) hosts: James Ingrassia - EVP, Client Service, Oxford Road Stew Redwine - VP Creative Services, Oxford Roa...
Measurement: Untangling the Knot 04.12.2024 42:01
“I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) B...
Video, Audio, or Both? - Shaping the Future of Podcast with James Cridland 27.11.2024 59:39
“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.” - James Cridland (editor, Podnews and Podcast Business Journal) The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road) hosts fellow audio experts Spencer Semonson (Media S...
Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell 20.11.2024 43:58
“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Gr...
MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum 13.11.2024 1:03:13
“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP,...
Lessons from the "Podcast Election" – Audio’s Role in Politics 06.11.2024 48:07
“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” -Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics. Dan Granger, (CEO of Oxford Road) hosts Kraig Kitchin, (Senior Strategic Advisor for...
Permission to Laugh with Dana Carvey, David Spade, & Jenna Weiss-Berman 30.10.2024 32:45
“We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall) The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy)...
From Competitors to Partners: The Story Behind the Industry's Biggest Union–with Dan Granger, Conor Doyle, and Bryan Barletta 25.10.2024 33:44
"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One, under I...
What Brands Want: New Report Highlights from 50 CAOs 16.10.2024 1:05:52
“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the t...
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