Marketing Over Milkshakes

Can ecommerce brands turn their checkout confirmation page into a high-performing customer acquisition and monetisation channel? In this episode of Marketing Over Milkshakes, we sit down with Jack Davies , Head of Partnerships at Sovendus, to unpack the fast-growing world of affiliate marketing, checkout monetisation, retail media, post-purchase rewards and performance-based brand partnerships. If...

Can TikTok Shop really become one of the most powerful growth channels for a direct-to-consumer brand? In this episode of Marketing Over Milkshakes, we sit down with James Green , Founder of Nutriseed, to unpack how a bootstrapped UK health and wellness brand went from kitchen table startup to a fast-growing DTC business using cold pressed juices, customer loyalty, creator partnerships, TikTok Sho...

How did two young founders from Swansea turn a gold vodka bottle into one of the most recognisable drinks brands in the UK? In this episode of Marketing Over Milkshakes, we sit down with Charlie Morgan, Co-Founder of AU Vodka, inside the brand’s incredible Swansea HQ to unpack the story behind one of the most explosive growth journeys in British drinks, ecommerce and culture-led marketing. If you...

James Little and Hannah Wharrier are the founders of Affilifest, the UK affiliate marketing event bringing festival energy, community and creativity into a traditionally corporate conference world. Hosted at Dreamland Margate, Affilifest has become one of the most talked-about events in the affiliate and performance marketing industry, combining serious business networking with rollercoasters, tat...

Can a sneaker publisher become one of the most powerful brand growth partners in ecommerce? In this episode of Marketing Over Milkshakes, we sit down with George Sullivan , Founder and CEO of The Sole Supplier to explore how sneaker culture, streetwear, affiliate marketing, community, content and AI are reshaping the future of performance marketing. If you are looking to unlock the internet’s fast...

Is affiliate marketing overdue a rebrand? In this episode of Marketing Over Milkshakes, we sit down with Linda O’Connell , Senior Vice President of UK and Ireland at CJ, to explore how affiliate marketing, influencer commerce, content publishers and AI-powered discovery are reshaping performance marketing. If you are looking to unlock the internet’s fastest growing marketing channel, connect with...

What if one of the biggest untapped growth opportunities in ecommerce was hiding in plain sight inside Google Shopping? In this episode of Marketing Over Milkshakes, we sit down with Jared Owen, CEO of Redbrain , to unpack how CSS, Google Shopping, affiliate attribution and AI-driven product discovery are reshaping ecommerce growth for brands and retailers. If you are looking to unlock the interne...

Affiliate marketing is entering its biggest transformation in over a decade. In this episode, we sit down with Anthony Clements , Country Manager at Impact, to explore how partnership marketing, influencer commerce and AI-driven discovery are reshaping the affiliate ecosystem. If you are looking to unlock the internet’s fastest growing marketing channel, connect with the team at RevWise https://re...

What does the future of shopping, media and affiliate marketing actually look like in an AI-driven world? In this episode of Marketing Over Milkshakes, we are joined by Stuart Miles - founder of Pocket-lint and Squirrel - to unpack the evolution of affiliate commerce, publisher monetisation, tech journalism, AI in media, and why trust is still the most valuable asset in digital publishing. Having...

How do you get fired from your own company after building a £200M IPO business… and then start again? Chairman of Huddled PLC, Martin Higginson shares how he went from launching Britain’s biggest-selling BMX magazine at 20…to scaling a mobile business to a £200 million valuation…to pioneering surplus-led e-commerce with Huddled PLC to take on Amazon! This episode of Marketing Over Milkshakes is a...

The UK leisure travel and holiday rental market has transformed dramatically over the last decade - driven by digital demand, staycation trends, and portfolio-level brand strategy. In this episode of Marketing Over Milkshakes, Group CCO James Shaw shares insight from within Sykes Holiday Cottages, one of the UK’s most recognised holiday rental brands, and its parent organisation, Forge Holiday Gro...

Scaling a subscription business with perishable products, tight margins, and zero room for forecasting errors is one of the hardest challenges in modern performance marketing. In this episode of Marketing Over Milkshakes , we’re joined by James Newman, Head of Performance Marketing at Freddie’s Flowers, one of the UK’s most successful subscription-first DTC brands, to break down how they’ve built...

In this episode of Marketing Over Milkshakes, we sit down with Adam Ross, CEO of Awin, one of the world’s largest affiliate marketing networks, powering partnerships for brands like Nike, Samsung, Etsy, Vodafone and thousands more. Adam shares a rare, behind-the-scenes look at how affiliate marketing has evolved from early paid-search arbitrage into a multi-channel, AI-ready performance ecosystem...

Marketing Over Milkshakes is the podcast that gets behind the job titles of some of the leading players in the affiliate and performance marketing space. This show explores the evolution of the affiliate sector, performance marketing, influencer partnerships and AI-driven commerce, helping ecommerce brands unlock one of the internet’s fastest-growing marketing channels.  Bought to you by the team...

Marketing Over Milkshakes is the podcast that gets behind the job titles of some of the leading players in the affiliate marketing space. This show explores the evolution of the affiliate sector, performance marketing, influencer partnerships and AI-driven commerce, helping ecommerce brands unlock one of the internet’s fastest-growing marketing channels.  Bought to you by the team from award-winni...