Marketing in the Raw with Adam Helweh

According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer m...

Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and business leaders, like all people, are being forced to adapt more rapidly than they could have ever anticipated. My guest is an acclaimed...

While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, th...

Almost every company seems to be producing content, but few are doing it in a strategic or profitable way.  Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing Institute – has a lot to say on this topic. In this episode, we discuss the not-so-secret, secret to making content marketing profitable. Find thi...

Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from Infinite Retina joins me to share why spatial computing is about to change how customers experience the world. Find out why companies big and small are vying to build a presence in this space and why it will change how businesses interact with their custom...

Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. Janet shares how leaders can incorporate it into our management style and the impact it has on the team and the bottom line.  Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or vis...