Marketing Freaks

Send a text What this episode covers: Why account structure is so important How to plan and map out your structure Our starting point How CBO impacts things How to group your audiences The importance of naming conventions

Send a text What this episode covers: Neal’s background and history with marketing The growth of influencer marketing How to approach social & influence Micro influencers Easy ways brands can get started Enjoy!

Send a text Here’s what we cover: Performance we’re seeing on paid social Performance we’re seeing on PPC Current trends on the platforms Recommendations based on what’s working

Send a text What this episode covers: Jacks background and combination of agency vs. in-house experience How brands and agencies need to work better Key focus points of an in-house role at a growing ecommerce brand The role of content in ecommerce

Send a text What this episode covers: Pros and cons of working remotely Recruitment benefits How the costs / office savings work out in practice Challenges to working remote Advice for remote team management

Send a text What this episode covers:   Account planning - what to prioritise first, how to decide on the best structure Account structure – why account structure matters and how to decide what’s best for you Avoiding shiny objects – not getting distracted! Tracking performance – how to understand what’s working and how to review performance

Send a text What this episode covers: How to start the planning process and understand what your business needs How to manage the risk of any platform migration How to research your options How to select the right partner for the job

Send a text What this episode covers:   Why Alison decided to niche down on the music sector Who Alison works with – what type of artists / what stage of their careers? Live music is obviously struggling in the Covid world – how has this impacted the sector? What’s working well for music artists when it comes to marketing Where should independent artists start when it comes to marketing?

Send a text What this episode covers:   Shifting your marketing to a rapidly changing sector Amanda’s journey on Twitter Being a working parent in lockdown Marketing “would you rather”

Send a text What this episode covers: Our new name How to review budget distribution Tools to monitor spend and help with decisions The importance of prioritising your goals

Send a text Welcome to the first podcast episode under our new name! Within this episode we cover: The newly launched Facebook Shops Advertising trends since lockdown How to make the most of video within your campaigns Enjoy!

Send a text What this episode covers:•What messaging is working now on PPC•What creative is working on paid social•How brands should plan and test messaging and creative•What tools are available on each platform for testing ad creative and messaging•How the approach differs from PPC and paid social•How to measure and prove success

Send a text For this episode I’m joined by Britney Muller, Senior SEO Scientist at Moz. Many people will know Moz for their tool suite, guides and educational content. Moz’s beginners guide to SEO is often a first step for people entering the industry, but how is this balanced against offering a more advanced view and looking at the future of SEO?Digging into how SEO is approached at Moz and Britn...

Send a text The world of devops and marketing are often viewed as completely separate units, however there’s a huge need to improve conversations between the two teams. In this episode I talk with Stephen Thair, founder of the DevOpsGroup to talk through exactly this issue and how and why these silos need to be broken down. Stephen has a wealth of experience of working in the field of devops and s...

Send a text As you can expect, we’re seeing wildly different performance depending on the platform and sector in question. If you’re looking to sense check what you’re seeing and get a few ideas on how to respond then check it out. Unlike our previous episodes, this is the first time we’ve recorded an internal one without an outside guest – if you enjoy the format let us know and don’t forget to s...

Send a text This time round I sit down with Mehul Garg, CMO on-demand from begargantuan.com. Mehul has a wealth of experience working with start-ups, typically working to fuel the growth between series B and series C funding rounds. Mehul’s experience includes brands such as Touchnote, Photobox, 8fit and many more. Within this episode we cover topics such as assessing growth potential, approaches...

Send a text In this episode I speak with video strategist Phil Nottingham and discuss how brands should approach video, how video should be measured and some of the bigger mistakes we should try and avoid. This turned out to be an excellent chat with a ton of useful advice. If you’re looking to put more time into video or are re-assessing your approach this is well worth a listen! What this episod...

Send a text For those of you who aren’t aware of the tool, Supermetrics is a connector that links up services such as Google Sheets and Google Data Studio to platforms like Facebook Ads, Twitter Ads, Hubspot and more. This enables you to build customised reports and dashboards that update automatically. In this episode of the podcast I join Anna Shutko, Product Marketing Manager at Supermetrics to...

Send a text This time round myself and Ellie went to see Harry Hugo, co-founder of Goat to find out what it's like growing the worlds' largest influencer marketing agency. For those unfamiliar with Goat, they've gone from a blank slate to over 120 people across three global offices in just five years. One year ago, Goat decided to invest a serious amount of effort into producing the...

Send a text This time round I sit down with new business expert Ben Potter to discuss how agencies can improve business development. I first came across Ben by reading his work on Econsultancy and then on LinkedIn, and loved his honest take on how agencies market themselves. In the agency world where buzzwords are far too frequent and almost every business says the same things, Ben’s down to earth...

Send a text Welcome back to another episode! Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog and as with many people, his work became the first port of call when trying to figure something GTM related out. If you haven’t heard of Simo before, he’s the world’s foremost expert in Google Tag Manager and analytics. Beyond his consulting work and the blog, Simo also...

Send a text The task of client servicing is clearly vital to any successful agency business, however it’s a role that can be approached in many different ways with no clear right or wrong. At the same time it’s a pretty under discussed topic and one that I really wanted to explore. To discuss this topic I sat down with a great friend and former colleague Geoff Griffiths, MD at Builtvisible. The id...

Send a text In this episode I sit down with Rachel Clay, Head of Social Media & Influencer Marketing and London agency Matter of Form. The topic of influencer marketing is a fascinating one right now – it’s a channel that almost every brand is keen to explore, however very few people truly understand the discipline or have the experience to successfully make an impact. Add in a large dose of s...

Send a text Stephen Pavlovich is founder of conversion rate optimisation specialists conversion.com. In this episode we sit down to talk through CRO and how website owners, ecommerce managers and marketers alike can start to improve their conversion rates. Within this episode we cover:- General status of CRO and how things are changing- Common challenges with CRO- How to get started with CRO – wha...

Send a text If you’ve attended Brighton SEO in the past you’ll know just how much effort they put into making the event an amazing experience. Getting a behind the scenes view on how they do this was fascinating and well worth a listen. Within the episode we cover:- How Brighton SEO started- The early stages of growth- The marketing behind each event- Speaker selection process- Some of the struggl...