Marketing Freaks

Send a text Hello all and welcome to episode 79 of the Marketing Freaks podcast. In this week’s episode we continue with our ‘My Business Story’ series, speaking to co-founder of digital PR agency JBH, Jane Hunt.

Send a text Hi all! In this week’s episode I’m joined by Abi Carey to talk about Q4, how to get prepared and what we foresee the challenges being this year. Really hope you find this one helpful, and if you do, please make sure you subscribe for future episodes!

Send a text In this episode I’m joined by Sophie from our paid social team, to talk through the topic of account turnarounds.  No matter how good you are, everyone working in paid media will at some point be faced with an account that has either gone a bit stagnant, or perhaps inherited an account that just isn’t performing as well as it should.  So how should you approach these situations? Take a...

Send a text Welcome back to the podcast! In this week’s episode, we’re speaking to Daria McBride , Digital Marketing Manager at Hush. We talk through her role managing paid media at Hush, how that compares to previous agency side roles and also her experience of in-housing paid media.

Send a text In this week’s episode I’m joined by yet another brilliant guest and good friend of mine, Phil Ingram .  Phil started working in sales in the late 80s and is now CEO of a gaming company in Hong Kong. So, how has marketing changed over that time?  Take a listen to the episode to find out!

Send a text Welcome back to another instalment of our ‘My Business Story’ mini series of interviews.  This week we’re speaking to Callum McKeefery , founder of reviews.io. We chat with Callum about the story behind reviews.io, but also his experience in business prior to that. One of the really great things about this podcast is meeting new people and having great conversations. This episode truly...

Send a text Hello and welcome back to another installment in our ‘My business Story’ series. In this week’s episode we speak to Amelia Sordell , personal branding expert and founder of Klowt . If you’re interested in how building your personal brand can contribute to a growing business, check out this episode for Amelia’s advice! If you’ve spent any time at all on LinkedIn, you’ve probably come ac...

Send a text Hello all and welcome to episode 72 of the Marketing Freaks podcast! This time we’re back with a very special guest Dan Roche .  With over a decade of experience in performance marketing including roles at WeBuyAnyCar and On The Beach, it was great to get Dan’s take on what it’s like managing PPC in-house compared to being agency side. Within the episode we talk about the day to day si...

Send a text Hello all and welcome to episode 71 of the Marketing Freaks podcast! In this week’s episode, I speak to our PPC account manager Chris Llewellyn to discuss weekly PPC optimisations. We talk through the types of activity you should be looking at, the importance of having a plan but also the need to remain adaptable.

Send a text If you have a search around for information on how to approach paid social, you’ll be met with thousands of resources detailing the latest and greatest fancy strategies you can use.  But rarely do we hear from the frontline team members that keep the day to day running, or even those who are starting their journey in paid social.  For this episode we’re fixing this and speaking to one...

Send a text In the first episode of our series, we speak to Molly Baker from Indie Consulting , a full service digital marketing consultancy based in the US.  Within the episode we talk about Molly’s journey to setting up the business, the challenges of running a full service agency and also the pros and cons of having a remote team spread across the US. Huge thanks to Molly for making the time to...

Send a text Finding the right objectives for your business has always been tough, but for several reasons it’s harder now than it ever has been.  Firstly we’ve seen HUGE changes on the platforms in the past 12 months and secondly, comparing year on year is extremely difficult for many businesses due to out of character trading through the pandemic. When the goal posts have moved so much, knowing w...

Send a text Following on from last week when we discussed ways to look after your mental wellbeing in the workplace, this week we are talking about how to make sure you are constantly learning and improving in your role. I’m joined by Abi who does an amazing job of running our wonderful Paid Social team, to chat through her thoughts and experiences on the subject of self-improvement. We’re well aw...

Send a text Welcome to episode two with our wonderful guest Lisa Pratt. If you didn’t catch it, in the first episode we talked about how to make sure your marketing stands out from the crowd and gets your message across clearly. Well worth a listen! In this episode we’re tackling a different, but very important topic; wellbeing in the workplace.

Send a text Welcome back to the Marketing Freaks podcast and the first of two episodes with our very special guest Lisa Pratt.  For those who don’t know, Lisa is the Digital Marketing Lead at Girlguiding and comes with a wealth of marketing experience.  In this first episode we talk through how to make sure your marketing cuts through the noise, how to get your message across clearly, and how to s...

Send a text A big thank you to Sophie who joined the episode for the conversation and for all her input on the topic!  A big part of our conversation was around the importance of being clear and intentional with how you plan your spend. We also discuss the danger of having ‘unlimited’ budgets; even when triggered by performance metrics it is always good to have some clear goal posts set.  We also...

Send a text It’s no secret that there is a general trend of costs increasing on Facebook Ads. However, in recent months many advertisers have been reporting larger than usual increases and big spikes in CPM.  Remember, no matter what campaign type you are running be that traffic, engagement or conversions…what you are actually paying for is the cost per thousand impressions (CPM). In this episode...

Send a text Welcome to the third and final episode in our three part series on analytics.  The big reason behind wanting to run this series is that so many people struggle to get the most from their data, and with a large amount of change happening in the analytics world, getting to grips with your approach to analytics has never been more important. A huge thank you to the brilliant Barbara Pezzi...

Send a text Welcome back to part two of our analytics mini series with good friend of Overdrive Digital and all round analytics legend Barbara Pezzi. In this episode we talk about how to approach analytics with the right mindset, and how to interpret the wealth of data presented to dig out insights that will make a true difference to your business. 

Send a text Unless you’ve been hiding under a rock, you’ve probably heard about the forthcoming retirement of Universal analytics and the move to Google Analytics 4.  Although the news has spread far and wide, there is a lot of confusion as to what this means for digital marketers and what you need to do about it. In this, the first part of a three episode series on Analytics, I sit down with Barb...

Send a text Moving slightly away from our usual discussion points on paid media strategies & tactics, in this episode we explore the topic of how to land your first job! Joining me for this episode is Louisa McNally , who joined our paid social team a couple of months ago. Very bravely, she agreed to have a chat and share some advice from her recent experience of job hunting.

Send a text If your line of day to day work involves Google Ads, you’ve probably heard of Performance Max campaigns.  Performance Max campaigns are Google’s latest move into fully automated campaign types, allowing (in theory!) advertisers to set up quickly and start generating results.  In this episode I talk to Chris from our PPC team to give you the lowdown on what they are all about, how to ge...

Send a text Back in February we ran a webinar discussing social media marketing trends for the year ahead, with the excellent Rochana Shrestha from Monzo and Lisa Pratt from Girl Guiding making up a brilliant panel. As part of the session there were a number of questions for Lisa and Rochana on the topic of careers. What this turned into was a super informative part of the session with some amazin...

Send a text What this episode covers: Why getting to know GTM is so important How to get started How to implement and debug your tracking Dan’s tip of the week!

Send a text This episode covers: Key learnings in paid social from last year Our predictions for 2022 What we are seeing work well right now Ellie's tip of the week