Marketing Dribble Podcast

Rob and Jonny sit down with local marketing expert Hannah Zora Strong to dig into everything small businesses need to know about local advertising in 2026 and it's packed with practical, no-nonsense advice you can actually use. Hannah walks us through the real differences between Google Ads and LinkedIn Ads, breaks down how Local Service Ads work and who they're best suited for, and calls out the...

In this episode of the Marketing Dribble podcast, Rob Boyle and Jonny Kenyon are joined by Chris Nightingale, founder of Can-Do Digital, to talk honestly about his journey through the marketing world. Chris shares how he fell into marketing, why PPC became his core specialism, and what he learned working inside large organisations. We dig into the realities of in-house life versus going freelance,...

It's the Christmas special and the return of a now famous tradition. Rob and Jonny dive into this year's Christmas TV adverts… except Jonny hasn't actually watched a single one. So instead, Rob pitches the biggest Christmas ads of the year to Jonny (Father Christmas) as if he's the final sign-off before they're allowed on air. Some land. Some absolutely don't. Expect strong opinions, festive nonse...

In this episode, I'm joined by the amazing Heather Murray founder of  AI for Non-Techies and all-round AI legend, to talk about what's really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it. We chat about how fast things are moving (and why that doesn't mean you need to chase every shiny new tool), the importance of learning to prompt p...

B2B doesn't have to mean boring-to-boring . In this episode of the Marketing Dribble Podcast , hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett , a freelance B2B copywriter with over 20 years' experience — and zero tolerance for dull marketing. Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther's Original advert, how marketers fell into this bei...

What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years.  We dig into practical questions like how to build a modern search strategy in-house, what role use...

In this episode of the Marketing Dribble Podcast , Rob Boyle and Jonny Kenyon sit down with Emeric Ernoult, the co-founder and CEO of Agorapulse, a bootstrapped social media management platform that's made big waves without a single penny of external funding. Emeric shares the real, unfiltered story of building a SaaS business from scratch, including the tough calls, sleepless nights, and the mind...

Ever looked at a pricing page with no actual prices and thought, "Yep, this belongs in the bin"? Us too. In this episode of Marketing Dribble , Rob Boyle and Jonny Kenyon unleash their inner grumps and introduce  Room 404 our cheeky spin on Room 101, where bad marketing ideas go to disappear forever. Alongside the brilliant Emma Davies and Ruta Sudmantaite from the podcast 'Blame it on Marketing'...

In this episode, Rob & Jonny sit down with  Valeriya Pilkevich , a trailblazer in AI integration for businesses of all sizes. From startups to Fortune 500s, Valeriya has helped organizations unlock the power of artificial intelligence and she's here to share exactly how you can do the same. We dive into: The very first steps businesses should take when approaching AI How small and medium-sized ent...

In this episode of The Marketing Dribble Podcast , Rob Boyle and Jonny Kenyon sit down with legendary marketer Rand Fishkin known from the early days of the Moz Blog and now founder of SparkToro for a wide-ranging conversation on the current state and future of marketing. From the slow death of attribution to the evolving role of SEO, Rand brings clarity and candor to some of the industry's bigges...

In this episode, we're joined by Charley Brennand , the driving force behind PMCR (Performance Manchester) — the vibrant community for performance marketing professionals in the North. We catch up on what's new since we last spoke, and dive into what it really takes to grow a movement like PMCR. From the behind-the-scenes struggles of running small meetups to the chaos (and reward) of organising l...

In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon welcome Jordan Stachini, founder of co&co — a no-fluff, ROI-driven marketing agency based in Manchester. Together, they dive into the real meaning of conversions, why ROI isn't just about sales, and the importance of aligning sales and marketing teams for long-term success. Jordan shares her insights on the critical...

In this episode of the Marketing Dribble podcast, hosts Rob and Jonny welcome Dawn Little, a marketing content manager and podcast producer. Dawn shares her journey in podcasting, emphasising the importance of creating engaging and entertaining content, especially in the often dry field of HR. The conversation explores how to leverage mistakes for marketing success, the balance between entertainme...

In this episode of the  Marketing Dribble Podcast , Jonny and Rob chat with PR consultant Saffron Sumner about her journey from marketing into PR. She breaks down the power of storytelling, strategic media placements, and how to get businesses to see the real value of PR. We dive into the balance between personal and professional branding, the realities of freelancing, and the common PR scams to w...

In this episode of the Marketing Dribble podcast, hosts Rob Boyle and Jonny Kenyon welcome Tom Schwab, a pioneer in podcast interview marketing. Tom shares his unique journey from running nuclear power plants to becoming a leader in podcast marketing. He discusses the importance of understanding your audience, the power of podcast guesting, and how to effectively measure the impact of podcast appe...

In this episode of Marketing Dribble , we sit down with Adam Faulkner , a seasoned freelancer, mentor, and advocate for independent professionals. Adam shares his journey from transitioning into freelancing to overcoming early challenges and building a trusted personal brand. We dive into key turning points in his career, the power of LinkedIn for marketing success, and the common mistakes freelan...

Ever thought about hosting your own marketing event but didn't know where to start? After selling out our first event in less than a week, we decided to do a very frank episode breaking it down step by step—from securing a venue to finding the right speakers, promotion, and all the challenges we faced. Here's what we covered: 🔍 Getting Started: How we turned an idea into a real event. 📍 Venue &...

In today's episode, we're joined by Dylan Lam, or as he's known, Digital Dylan —the brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylan's also a board advisor to several 8-figure Amazon brands, and he's here to drop some gems on how to grow your online business and stay ahead in the...

In this episode, we dive into the world of conversational marketing with Greg Landon, Head of Marketing at Leadoo, a conversion platform helping businesses turn website visitors into quality leads. We explore how tools like Leadoo encourage prospects to engage across their buying journey, increasing conversions and delivering valuable insights for improving lead generation funnels. Greg shares why...

In this festive episode, Rob and Jonny revive their tradition of reviewing their favourite—and not-so-favourite—Christmas TV ads. However, there's a twist this year: Jonny hasn't actually seen any of the ads! Instead, Rob takes on the role of pitching the current Xmas ads to Jonny, as if he were seeking approval to air them. The result is a hilarious and light-hearted episode, making it the perfec...

In this episode, we sit down with Bianca Blake, founder of Klickrr, a platform revolutionising SMS marketing for businesses. Bianca shares the story behind Klickrr's creation, discussing the gap in the market that inspired her to empower companies with smarter, more effective messaging tools. We explore why SMS marketing is a must-have in today's digital landscape, how to craft campaigns that reso...

Welcome to the Marketing Dribble podcast, where hosts Rob Boyle and Jonny Kenyon cut through the noise to bring you actionable insights and fresh perspectives on the ever-evolving world of marketing. In this episode, we're joined by marketing strategist Dan Holt to dive deep into the art of building a strategy that truly works. From avoiding common pitfalls and balancing short-term wins with long-...

In this insightful episode, we had the privilege of sitting down with none other than Neil Patel, a renowned authority in digital marketing, to explore the ever-evolving world of search. From groundbreaking strategies to emerging trends, Neil shared invaluable insights that will equip you with the tools to stay ahead in the search game. Here's what we covered: The Future of Search: Neil's predicti...

Ever wondered what it's like to start a magazine from scratch while cruising the freelance life? Meet Sophie Cross, the brains (and bold personality) behind Freelancer Magazine , the go-to publication for freelancers everywhere. Sophie, who cheekily calls herself the "White Van Woman" of the freelance world, has created a vibrant community and resource for freelancers. In this episode, we dive dee...

In this episode, we're chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy's all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth. We dive into why so many companies struggle to alig...