Marketing Brew Weekly

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.  00:00: Intro  02:50: Heated Rivalry stars in steamy ads  11:12: The new It Boy   12:50: Fandom is organ...

Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.  00:00: Intro  02:53: An u...

Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how th...

Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these a...

Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wron...

Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to  greater in-store foot traffic, and w...

Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next.  00:00: Intro  0...

Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers?  00:00: Intro  01:56...

Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we...

Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning.  00:00: Intro  01:20: Our favor...

Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?  00:00: Intro  01:36: Wu...

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kal...

Welcome to Marketing Brew Weekly! This week, since it is our literal Super Bowl, we’ve got a bonus episode for you where we’ll react to some of the weirdest and wildest commercials from the big game this year. From fibermaxxing to back flips to bran cereals, we’ll give our take on which ads got really creative, which…don’t think too hard about it, and which one may have missed the mark on their im...

Welcome to Marketing Brew Weekly! This week we’re discussing the creative strategies and themes around many of the Super Bowl commercials this year. If you think you’re hearing a lot of Dad Rock, or seeing a lot of reminders to eat your fiber, or somehow feeling nostalgic, that’s on purpose. And, you may be seeing less AI ads than you think. 00:00: Intro  01:05: Nostalgic ads with retro TV nods 04...

Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to...

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space.  00:00: Intro  00:36: Gap’s new...

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how t...

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead.  00:00: Intro  00:38: AI discourse at CES 03:56: How marketers will use AI in 2026...

Welcome to Marketing Brew Weekly! This week we’re discussing all the biggest marketing trends we expect to see in 2026…and maybe a few we hope don’t return. From economic restrictions to social predictions, the importance of IRL events and the polarization of AI, these are our best guesses as to where marketers will be spending their time and money in the new year.  00:00: Intro 00:39: The economi...

Welcome to Marketing Brew Weekly! This week we’re discussing the hits, misses, and Taylor of it all as we look back on 2025’s best marketing campaigns throughout the year. We’ll be celebrating the best collabs, the best use of a celebrity, and the anti-AI campaign that had us cheering (and posing). Plus, we’ll share our own picks for the moments we’ll remember best from the year.  00:00: Intro 00:...

Welcome to Marketing Brew Weekly! This week we’re discussing the current K-Shaped Economy and how brands are reacting. We take a look at the luxury brands leaning into aspirational marketing, and those embracing affordability. Plus, what about the brands in the middle — is it possible to be aspirational and affordable at the same time, and has anyone figured out how to present that message to cust...

Welcome to Marketing Brew Weekly! This week we’re discussing Oxford University’s Word of the Year: Ragebait. From Sydney Sweeney’s American Eagle campaign to E.l.f. Choosing to partner with Matt Rife, were these marketing moves worth it for the brands? We touch on controversial Skims products and Coca-Cola using AI in their ads, and discuss which campaigns were fueled by bots — and wonder if it ev...

Welcome to Marketing Brew Weekly! This week we’re discussing how Netflix became the masters of marketing. With the final season of “Stranger Things” upon us, we discuss the brand collabs and major marketing moments the streamer has implemented to make the sci-fi show one of their biggest ever. We also discuss Netflix House and how the company has managed to bring IRL experiences and merch to their...

Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited...

Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget and branding strategies used for both the first installment in the Wicked films, as well as the latest release, Wicked: For Good. They also review some of the 400 brand partnership...