Margin Theory

Dr. Nathan Bryan is the founder and CEO of Bryan Therapeutics, a biotech building drugs that restore nitric oxide to treat heart disease, Alzheimer's, and wounds that won't heal, after a 25-year career as a professor of molecular medicine. Steven Bartl...

Mason Boswell is the 23-year-old founder of Maverick Digital, a hyper-local marketing company in Dallas running indoor digital billboards and lead gen. He launched last November and grew the billboard network to 40 screens and 40 partners in his first ...

Max Kunik is the co-founder of Wingman Kitchens, a shared commercial kitchen company that lets food entrepreneurs grow without buying all the equipment up front. He started with a strong core of tenants on day one, grew from one Austin flagship to four...

Alexandra McMyler is the CEO of Archer Specialties, a Division 10 commercial subcontractor in Addison, Texas that she started from her kitchen after years as a stay-at-home mom. She spotted a gap nobody wanted, the small Division 10 jobs other subs tur...

Kris Klein is CEO and co-founder of PollenSense, a deep tech life sciences company whose optical sensors use AI to identify pollen, mold, and dust in real time across 25-plus countries. He came in three years ago as a consultant, told the founder "just...

Scott Newman runs Titan Armored, a Dallas manufacturer of bulletproof whiteboards and ballistic glass trusted by schools, government facilities, and corporate offices. He came up with the idea on a bar napkin after the Robb Elementary shooting in Uvald...

Daniel McCaulley, P.E., is the founder of Ultimus Engineering, a faith-based Texas firm that does MEP, aquatics, and structural engineering work across 22 states. He retired his wife from her job and set a hard 5pm cutoff for his team. Two accidental $...

Gabe Draper is a fourth-generation manufacturer who founded Factur, a company that prospects new customers for industrial manufacturers. Before Factur, Gabe ran his family's machine shop, lost 72% of revenue in a single month, went bankrupt, and sold h...

Micki Gram built a social media and experiential marketing agency that grew out of filming brand events for fun. We talk about watching her dad lose a fortune and never consider a backup plan, the moment she told her mom she hated her and how that beca...

Robby Pederson is the VP of Dirt Rocks, a construction logistics company he started from a spare bedroom after a hurricane in 2017. We talk about scaling to $100 million, raising a family where every kid runs a business, and the moment his daughter tol...

Nick Riseman is a partner at DDM Marketing and Consulting, a full-service marketing and advertising firm now in its 25th year. We talk about taking over a family business, the leadership conference moment that changed how he shows up as a dad, and why ...

Federico Trejo owns Tierra Viva Landscapes in Dallas. When the PE-backed company he was running went Chapter 7, he launched his own business in 72 hours. We talk about those early days, using AI to compete with billion-dollar companies, and betting his...