Man Bites Dog

Resources Mentioned: * Foundry Dashboard * Engage The Field handbook (new) * Engage the File workbook (new) * Ascent Letter * Arena Cleaned up transcript: Substack Live. That’s cool. I’ve never actually done a Substack Live, and I’m doing it for Man Bites Dog instead of my personal, so I don’t know who’s going to show up, and I don’t know if my audio is working. But that’s okay, because we’re comi...

Cleaned up transcript/overview: Seasonal Intelligence for Business Development (Summer) Welcome. We’re going to look at seasonal intelligence at the most basic practical level — through business development. The question is simple:how many times can I say the same thing and make it more useful? If it stays mythical, it’s worthless. So this is a timing tool. If you know which way the wind is blowin...

Media as a byproduct: Overcoming the guilt, shame and pressure to do more media and how I am choosing to structure mine. Mentioned: From The Valley The Foundry This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Have you grabbed a copy of Laurel’s new book, R3OAS ? We just listened to the audio from Chapter 4 and—no surprise—it’s Laurel unleashed: sharp, hilarious, and dangerously useful. It’s short. It’s punchy. It’s everything we love about her. And lucky for you… we got the green light to share it. Listen to Chapter 4 here: r3oas.com/audio And if you want the full audiobook (trust us, you do), it’s 100...

Cash Now - “From the Tail” There are three primary Cash Now Strategies I deploy to 1) create more cash now and 2) systematically and methodically improve return on ads and/or organic efforts. * The Oasis of Stability in a Sea on Uncertainty * The 9 word email * The “Voss” This video/audio breaks down the concept of “From the Tail” and the first of the three; The Oasis. Please be sure to watch the...

Resources: * R3 Email Accelerator * The set up * The confirmation page trick to increase open rates dramatically * Two Plow Horses * The Full R3 Book * R3OAS Free Audio Book (R3 applied to marketing and advertising) (Examples below) The Letter x Man Bites Dog When you see a V3 logo like the one above, it’s collaboration with the V3 Letter. The V3 Letter is a direct mail Letter (that’s really so mu...

This is a free preview of a paid episode. To hear more, visit guardianmarketing.substack.com

Event recording from Laurel’s Super Duper Profitable Ads event. How to make powerful content that moves people. Resources: * Stealth Influence, Making Powerful Content Full Training and Summary * Full Stealth Influence collection from MBD Was this forwarded to you? Subscribe to get the goods to your own inbox This is a public episode. If you'd like to discuss this with other subscribers or get acc...

This is a free preview of a paid episode. To hear more, visit guardianmarketing.substack.com Hellloooooo, Here’s another newsletter for you. If you love it, please share it. And…remember to bookmark what you find useful, there are a lot of links. You don’t need to binge them all now. What’s inside: Another Over The Shoulder Look at the Man Bites Dog Ad strategy. As a refresher, here’s the intro fr...

Know why most people have a hard time scaling their business or growing something important to them? Because a mouse cannot be the size of an elephant. Full article and video here This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

What I recommend NEVER doing to start a conversation with a prospect Offer to help them with something vague OR Offer to help them without first gathering data through some sort of diagnostic process. Even if you know what you can help with, sophisticated buyers are going to assume you don’t know how to help them unless you know something about them - and they want to be the ones that tell you abo...

Friend, Here’s another Man Bites Dog Sales Accelerator segment. The Sales Accelerator will be part of the Man Bites Dog Sales Bible. It’s available as a podcast or video. You can see the Man Bites Dog Sales Bible here. MAN BITES DOG Sales Accelerator  Part 3: The Preeminent Frame The Preeminent Frame Comes from a place of: * Presence * Selling from presence instead of pressure * Planck Knowledge S...

This is a free preview of a paid episode. To hear more, visit guardianmarketing.substack.com The Laurel Corner Live 6/10/24. The second Monday of every month is the Laurel Corner Live, an Arena session focused on marketing and advertising with Laurel Portie. Each session, members go to breakout rooms to work together and prepare for their time in “The Arena”. During that time, we answer questions...

Being on a waitlist is one of the most powerful things ANY business can do. Most have an aversion to it or think you have to already have a huge following to take advantage of the psychological and logistical benefits. Classic chicken and the egg thing. Here’s a question about the topic and Nic’s response. Comment/Question from Andrea Caprio on Consistent Record Breaking Months - The Three Changes...

This is a clip from an event recording. Resources: * Read Big Heads and Long Tails (part 1) here * “Big Heads and Long Tails” is core to the Success Circle Curricula. Engage The Field If you have questions or need help, drop your questions or insights in the comments section of Big Heads and Long Tails. Hope you find this helpful or interesting. If so, all we ask is that you share it with someone...

In May, The Success Finder founder Brandon Straza interviewed Nic Peterson to kick off the new Success Finder Media brand. This is a clip from that interview. You can find the full article in the resources below. Resources * Try This Productivity Tip Now articles & resources * Dr. Jeff Spencer’s Champions Daily Schedule This is a public episode. If you'd like to discuss this with other subscribers...

Watch: Resources: * The Next Best Step Might Be ... In The Rearview Mirror? Article, recording, and exercise. You can subscribe to your favorite podcast player. or download the substack app for easy listening. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources: * Allegiance Capital and The Allegiance Accelerator: Building Trust at Lightening Speed (Free) * The Problem With “Funnels” * Allegiance Capital is covered in the out-of-print book, R3: Retention, Referrals, and Raving Fans which is available for TGA+ members here This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardi...

Bigger is not always better - and not for the reasons you might think. Most of the time trying to scale your business can get you further away from what you want. Not because scale is bad, but because of how you’ve been taught to think about it. Spending more on advertising is often the last lever to pull, not the first (or only). Resources: * Doing The Least Possible. The Power of MED * Solvable...

Resources: * Laurel’s Corner (Free) * Laurel’s $7 ad program * Five-day training with Nic and Laurel (Free) Work directly with Nic and Laurel in the new Success Circle Mastermind This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe

Resources: * Recapture and Reallocate (Free) * Allegiance Capital and The Allegiance Accelerator: Building Trust at Lightening Speed (Free) * The Problem With “Funnels” * Allegiance Capital is covered in the out-of-print book, R3: Retention, Referrals, and Raving Fans which is available for TGA+ members here This is a public episode. If you'd like to discuss this with other subscribers or get acce...