Making BIG Shifts

In this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by healthcare providers and patients. He emphasizes the need for collaboration among physicians and shares insights into marketing strategies to attr...

In this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can lead to greater mental clarity and focus. Joshua shares insights on maintaining a minimalist lifestyle, the impact of minimalism on work and personal l...

In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of business strategy. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding strategy as a collective organizational effort rather than an individual pursuit. He emphasizes the ne...

In this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and his Dream-Driven approach to entrepreneurship. He discusses the 3Ls framework for validating business ideas, the significance of mentorship, and how to overc...

In this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick fixes and shares insights on market penetration, product development, market development, and diversification. She also highlights the role of A...

In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of authenticity in marketing for small businesses. She highlights a significant shift in consume...

In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his company addresses the challenges of trust between humans and machines, as well as between machines...

In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy, AI-driven world. He introduces a three-part formula for achieving marketing eminence: visibility, res...

In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and...

In this episode of Making BIG Shifts, host Josh Anderson speaks with Jennifer Neitzel, a public speaker, business coach, and author, about the importance of relationship-driven marketing. Jen shares her journey from the mortgage industry to becoming a successful notary loan signing agent and how she developed her five-point marketing system. The conversation delves into overcoming fear in marketin...

In this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of financial education, and the strategies he used to build wealth through real estate investing. Tyson shares insights on syndication, the Bones M...

In this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating e...

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and its application across various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition a...

In this episode of Making BIG Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It. Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizati...

In this episode of Making BIG Shifts, Josh Anderson interviews Dylan Conroy, an author and podcaster, about the transformative impact of AI on business and sales. Dylan shares insights on how AI can enhance productivity, improve sales strategies, and the importance of building genuine relationships in business. He discusses his experience with podcasting as a tool for networking and lead generatio...

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating A...

In this episode of Making BIG Shifts, Josh Anderson and Vadim Peskov delve into the complexities of implementing AI in business. They discuss the importance of understanding the foundational aspects of AI, the role of humans in AI workflows, common mistakes made during AI rollout, and the significance of data preparedness. Vadim shares insights into future AI predictions, emphasizing the need for...

In this episode of Making BIG Shifts, host Josh Anderson interviews Nuri Otus, founder of KinetQ, a company focused on creating AI-driven personalized agents to enhance customer interactions. Nuri shares his journey from journalism to entrepreneurship, the evolution of Kinetic, and the importance of streamlining customer service in the automotive industry. He discusses KinetQ's future vision t...

In this episode of Making BIG Shifts, Josh Anderson sits down with Daniel Burrus—AI futurist, bestselling author, and strategic advisor to the Pentagon, Google, and Fortune 500 leaders—to break down the truth behind AI’s rapid rise. Daniel explains how AI has evolved over decades, why businesses must shift from being reactive to anticipatory, and how leaders can transform every process, product, a...

In this episode of Making BIG Shifts, Josh Anderson talks with bestselling author, business coach, and entrepreneur Gary Wilbers about the biggest pivots in his career—from scaling a 15-store wireless business to selling it and reinventing his purpose. Gary shares how setting clear goals, building momentum through small actions, and maintaining accountability can transform both life and business....

In this episode of Making BIG Shifts, Josh Anderson sits down with Andrew Lovewell, CEO of the Columbia Orthopedic Group, to break down what it really takes to build winning teams, deliver world-class patient satisfaction, and lead through massive change in healthcare. Andrew shares how his organization maintains a 4.95-star rating across thousands of reviews, why asking “why” is essential for cul...

In this episode of Making BIG Shifts, Josh Anderson talks with Michael Shapiro, founder and CEO of TAPinto and the Hyper Local News Network, about reinventing local journalism through franchising. Michael shares how a personal family moment sparked his shift from attorney to entrepreneur, and how his model empowers everyday people to launch sustainable local news businesses. He breaks down what ma...

In this episode of Making BIG Shifts, Josh Anderson talks with Kunal Mehta—25-year GTM and RevOps leader—about the biggest efficiency gaps he’s uncovered across sales and marketing teams. Kunal breaks down the “magic number,” why so many companies overspend on growth, and how propensity models and standardized playbooks can transform B2B marketing performance. He also shares private-equity-level i...

In this episode of Making BIG Shifts, Josh Anderson sits down with New York Times bestselling author Robert Allen to reveal how entrepreneurs can use a book to transform their brand, authority, and marketing strategy. Robert breaks down why most people never publish, the psychology behind bestseller creation, and how AI can dramatically speed up the writing process. He also explains how authors ca...

In this episode of Making BIG Shifts, Josh Anderson sits down with Eric Levine, founder of StratEngine AI, to unpack how AI is transforming strategic planning for consultants and business leaders. Eric shares the story behind leaving Meta, redefining his life direction, and ultimately building a platform that turns complex decisions into clear, actionable strategy in minutes. They explore how Stra...