Maestro on the Mic

Part of being a responsible adult means doing shit you really don’t want to do. Sometimes you can outsource it, sometimes you can automate it, but even after all that, there will still be some things you just have to grit your teeth and do, even though you really hate it. When you find yourself […]

There are a lot of online business coaches out there being less than honest about the advantages they have and the ways they make money. It’s enough to give anyone the ick. So instead of being a part of a broken system, stand apart from it. Trust your gut, don’t bother comparing yourself to people […]

Change is inevitable in all things, and that includes online business. The internet space of the early pandemic space doesn’t exist anymore, but success is still more than possible. New inputs and “disruptors” are going to come and go all the time and they’ll keep changing how things are done, but that’s not a death […]

Going viral is a fun idea, but it’s never going to be a good way to build a business. The algorithm is a creativity destroyer, and trying to chase it is the quickest way to ensure that your business has no lasting power. When you create stuff that you like—stuff that’s meaningful to you—you stick […]

I see a lot of people in the online business space feeling like they have a “weird relationship” to and with Instagram. Look, I love IG and the way it can help people build their dream future lives, so I’m always going to advocate for doing whatever it is you need to do in order […]

Sometimes you get hit with creation constipation. We’ve all been there. But just because your brain is dead, doesn’t mean your business is, and the show must go on. You gotta start with understanding the “why” you have nothing to day before you know which “how” you’ll need to fix it, but the good news […]

I've got thoughts! It’s 2026 and somehow there are still people out in the world claiming that “traditional” gender roles are the only way. If those gender norms flip your pancake, then by all means, keep on keeping on. But I do believe that that the patriarchy screws everyone, every path is possible for everyone, […]

There’s nothing wrong with having a corporate job or working for someone else for your entire career, but make no mistake, that isn’t always the “safe” option. When you work for someone other than yourself, there’s always a chance of losing your job for any number of reasons: downsizing, companies selling, companies going under, etc, […]

If you’re not selling, you don’t have a business. So, if you hate launching, you’re either going to have to rely entirely on paid ads (which I don’t recommend) or you’re going to have to figure out how to make peace with running a launch every now and then. In my experience, people hate launching […]

If there’s one thing you need to know in online business, it’s this: never wast your time and energy making something before you know that someone wants to buy it. Sure, strategy is sexy, but it’s meaningless until you can be sure of demand.  Let’s chat. Welcome to Maestro on the Mic, a podcast that […]

There’s nothing new on the internet, no secret strategy you’re missing that’s preventing you from having success online… and that’s a good thing. Every successful internet business owner is using the same playbook that everyone else is using. Maybe that seems nihilistic or negative to you, but I see it as a great thing. Once […]

Everyone is always trying to sell you something. I get it, and I’m not always opposed to it—I sell things all the time—but sometimes I absolutely hate it. There’s no such thing as an “objectively” right or wrong way to do anything, and if someone is telling you so, all they care about is getting […]

If you’re lucky enough to stick with your business for a long time, inevitably you’re going to feel bored. My bestie, Jill, always says that your business isn’t here to entertain you, and she’s right. Your enjoyment of the things in your life will ebb and flow, so why would it be any different for […]

No matter what kind of business you run, you need to be posting content. Content allows consumers to learn, relate, connect, and ultimately build trust with either you and your personal brand, or your business as an entity that has the solution they need. Content is how we stand out in a sea of AI […]

I hate being asked whether or not something is “worth it” because not only is worth subjective, but it’s situation dependent. What’s “worth it” for you may not be for me, or what’s “worth it” if you’re in pain might not be if you’re just trying to gain muscle, and on and on it goes. […]

Somehow we’re back from our second trip to Gstaad, Switzerland to watch a volleyball tournament and each time has been incredible. I’m always looking at my life for things that could make great content, and lo and behold, this trip taught me a few things I wanted to share with you. Let’s chat. Welcome to […]

If you’re running a business of any kind—whether it’s in-person or online, or whether it’s just you or an entire team—you need a website. Pointing customers for social media when they’re looking for business information is not a great solution, and besides, nothing will help you get clear on how to structure your ideas faster. […]

Working on vacation doesn’t always mean that your job is ruining your life. The thing about entrepreneurship is that there’s always *something* you can be doing, and as long as you’re not miserable, I see no reason why you couldn’t bring some work with you. Personally, I’m trying to build the kind of life I […]

There’s something to be said about the nostalgia we have for the past versions of ourselves. I would never in a million years do any of the same shit I was doing in my younger years ever again, but the fact that I did all that before feels like evidence of all the things that […]

Life is hard enough for so many of us, so if you have any joy to spare, share it. There’s a quote I love, and you’ve probably seen me say it before, that says, “when you have more than you need, build a longer table not a higher fence.” It’s foundational to everything I aim […]

Sometimes your ideal clients starts to feel less than ideal. Running a personal brand often means that when you grow as a human being, you outgrow the avatar you used to serve. Not everyone will feel the itch to move on, but for those of us that have felt it, what options are there? Y’all […]

Webinars aren’t dead. Nothing ever truly dies in the online space and more often than not, things come around again many times after they’ve already fallen out of favor. Right now, people want connection. The second best thing to seeing you in person is seeing YOU—your voice, your mannerisms, your quirks—without the confines of an […]

Bigger isn’t always better and sometimes brevity packs a punch. If you want to keep things simple, check this episode out. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, […]

The internet is dead and we all know it. For the past decade, theories have been made that an increase in algorithms deciding the internet is run has lead to bots running rampant, and I whole heartedly believe those theories.  Of course there are still real people using social media, it’s just a lot less […]

It’s true that many people out there need some urgency and scarcity in order to buy from you, but that doesn’t mean you need to lie whenever you’re selling. Manufacturing false scarcity in order to make more money is the same kind of shit that the greedy fucks who make their money through exploitation do, […]