THE LBMA - Location Based Marketing Association

Location Weekly

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

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THE LBMA - Location Based Marketing Association

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Business

Neueste Folge

9. Jan 2026

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Location Weekly - Episode 520 09.06.2021

Another special episode of Location Weekly is here with our European Director Carsten Szameitat co-hosting. So get ready to hear about: the arrival of PayPal QR Codes at Munich airport, Amazon getting ready to launch it’s own publisher ID, a digital signage portal bridging Lithuania and Poland, and GroundTruth rolling out geo-contextual targeting on OTT/CTV. Tune in!

Location Weekly - Episode 519 02.06.2021

There are so many inspiring stories from the world of LBM on this week's podcast! Instagram is rolling out product called “drops",  Intent IQ launching new opt-in data sharing platform, NeilsenIQ acquires Label Insight, Simpleview invests in Stroll, and Verve Group acquires Beemray. Check out Location Weekly with Tim Hayden co-hosting this great episode.

Location Weekly - Episode 518 26.05.2021

Good morning, it's #LocationWeekly Day! This week Asif and Aubriana talk about the WNBA teaming up with Twitter on a digital hoodie, Gimbal launching pick-up solutions for brands without an app, Kroger testing drone delivery and IKEA & Pinterest teaming-up on “Renocations”. Interesting, right? Check out Episode 518 and let us know what you think!

Location Weekly - Episode 517 19.05.2021

The new episode of #LocationWeekly is here! This week we are talking about P&G’s SK-II retail pop-up in China, Burger King partnering with Rovio’s Angry Birds, MomentFeed unveiling “enhanced local photos” and Ford patents a new system for billboard to in-car advertising. We also have a guest from the local company DevHub: Mark Michael. Do not miss this week's podcast!

Location Weekly - Episode 516 12.05.2021

The new episode of #LocationWeekly is here! This week we are talking about TikTok partnering with Nielsen for geo-targeted campaigns with the aim of helping SMBs, Target & Safeway using Google Pay for location-based promotions, Petco using facial rec. tech to reunite lost pets with owners, and a KLM billboard that listens for flu symptoms. Tune in and let us know what you think.

Location Weekly - Episode 515 05.05.2021

Wednesday is here and so is #LocationWeekly! On this week's episode, we talk about Snap acquiring 3D mapping company Pixel8Earth, Tracesafe and Plot Projects parter to deliver workplace safety solutions in Europe, Placer.ai raises $50M in Series B, and Quotient launching a “Vaccine Dashboard” to enable ad targeting at vaccine sites. So tune in to hear more, stay safe and GET VACCINATED!

Location Weekly - Episode 514 28.04.2021

As companies run the innovation race, a few groundbreaking projects have emerged. This week on #LocationWeekly, we are talking about Amazon opening a hair salon in London with magic mirrors and AR, Japan's Mitsubishi and Unerry partnering on smart city project in Jakarta, CVS rolling out digital audio messaging with In-Store Audio Network and Gentle Monster creating experiential retail with robots...

Location Weekly - Episode 513 21.04.2021

This week on #LocationWeekly, Asif and Aubriana talk about a few new services, products, along with how fake restaurants are tricking delivery apps and consumers. Tune in to hear all about Dollar Tree getting into the retail media business, Verizon announcing it’s Hyper Precise Location service and Stirista releasing it's OMNA identify graph platform.

Location Weekly - Episode 512 14.04.2021

There are so many inspiring stories from the location world this week! Trader Joe’s launches a special app for those with Autism, oOh!media releases “Audience Intelligence Hub”, personalizing in-store screen messages with new partnership between Ladorian & inReality, and Ulysses trying to monetize location data from every car on earth! All on this week's episode of #LocationWeekly. Watch/liste...

Location Weekly - Episode 511 07.04.2021

It is #LocationWeekly day. Today's episode is featuring Google's FLoC as an alternative to the disappearing third-party cookie, the AR platform Beerscans turning beer labels into augmented reality experiences, Krispy Kreme offering free donuts to encourage vaccines, and GroundTruth acquiring Addy. Want to learn more? Tune in!

Location Weekly - Episode 510 31.03.2021

And the beat goes on! This week on #LocationWeekly, Asif and Aubriana talk about TmrO app creating connections between freelancers and the music/film industry, FocalPoint raising £6 million to improve GPS accuracy, Chipotle investing in driverless company Nuro and Whole Foods taping into AR cosmetics try-on tool. Do not wait any longer to tune in and learn all about what is going in...

Location Weekly - Episode 509 24.03.2021

It's spring! Positive vibes are here and so is #LocationWeekly with exciting news! Safegraph raising $45M, bLinkup app providing COVID safety ratings on local bars/restaurants, Reveal Mobile receiving patent on “custom tagging” and Apple dropping a hint at wearable tech with new patent... All on this week's episode of your favourite industry podcast. So tune in and DM us your thoughts! 

Location Weekly - Episode 508 17.03.2021

New week, new acquisitons, creative co-campaigns and big customer decisions... This week in #LocationWeekly, we are covering Google making hotel search listings free, WazeAds + Mojo's coffee campaign, T-Mobile enrolling all customers in ad-targeting program and Clearlake re-aquiring Precisely in $3.5B deal. Do not miss the new episode of our podcast. Listen and let us what you think.

Location Weekly - Episode 507 10.03.2021

Good morning, it's #LocationWeekly Day! This week Asif and Aubriana talk about Cubeiq shutting down its SDK to be more privacy friendly, American Eagle debuting AR shopping tool, Zoo Miami launching Easter Hunt with EventZee and Cole Haan unveiling GRANDSHOP in Harajuku, Tokyo. Want to learn more about all these news? Tune in.

Location Weekly - Episode 506 03.03.2021

It has been a significantly lucrative week for the location world. Standard Cognition raising $150M for automated checkouts, WaitWhile raising $12M to help retailers manage wait lines, Revolution360 re-inventing the street poster and Google’s Jacquard data system for wearable clothing... All on this week's Location Weekly! Watch it and let us know what you think.

Location Weekly - Episode 505 24.02.2021

Wednesday is here, and so is Location Weekly. This week, along with the new GroundLevel Insights / Town of Whitby Project, we talk about Vodafone rolling out centimeter level tracking, GPS tracking for dementia patients with GTX Corp solution and Gowalla coming back with AR location lenses. So don't miss our latest episode. Tune in!

Location Weekly - Episode 504 17.02.2021

Caution: Delicious news ahead! This week on Location Weekly, we are talking about Shake Shack going Boyz II Men for Valentine’s Day, and the Girl Scouts partnering with GrubHub for cookie delivery along with Former Primesight heads launching GeoProve, and Firefly launching its Street. IQ platform with a Puma campaign. So get your burgers and cookies in place and listen to the new episode of our po...

Location Weekly - Episode 503 10.02.2021

The world of Location, is yet again filled with innovation and new partnerships highlighted in our latest episode. This week on #LocationWeekly, we talk about Snap acquiring StreetCred, Refinery Lab bringing Mobilosoft to the U.S., Hypertrack announcing a location-based software suite for the gig market, and IsWhere partnering with HUAWEI cloud. Do not miss it!

Location Weekly - Episode 502 03.02.2021

The new episode of #LocationWeekly is on! Walmart launching new Coca-Cola campaign with drones, Gibson’s trying their hand at “audio augmented reality”,  ParkMobile teaming with Tiba on contactless parking in garages, PlaceIQ acquires the geospatial insights business of Skyhook Wireless. Tune in and let us know what you think!

Location Weekly - Episode 501 27.01.2021

After the amazing 500th episode, we are back with more industry news with the new target of getting to 1000 episodes! This week we talk about Circle Graphics + POP trackers for OOH proof of posting, Wal-Mart delivering smart cooler grocery delivery, Zocdoc founder creating Shadow app to help find lost dogs and Verizon & UPS teaming-up on drone delivery. Plus SOCi raises $80M in a Series D. All...

Location Weekly - THE 500th EPISODE! 20.01.2021

We did it...500 episodes of #LocationWeekly ! This week we have a very special show with a look back over the 10+ years and a visit from the original co-host Rob Woodbridge to help us navigate the early days, plus a bevy of video messages from THE LBMA chapter leaders (past & present) congratulating us on this milestone.  Check it out now!

Location Weekly - Episode 499 13.01.2021

Last episode before we hit the 500th! This week on #LocationWeekly, we will talking about NYC rolling out a contactless subway fare system, MetCom and NextNav partnering to deliver location services in Japan, Google’s Internet of Places moving forward and The Body Shop teaming up with Uber Eats for delivery. Tune in and do not forget to give us your comments!  

Location Weekly - Episode 498 06.01.2021

A New Year, with new initiatives and campaigns from the location industry! In the first podcast of 2021, we talk about Crate & Barrel teaming with Glympse on curbside pick-up, Vybe app being booted from the Apple app stores, Geolocation being used for fraud prevention and Nike bringing the dressing room to the home. Do not miss the first Location Weekly of the year and let us know what you thi...

Location Weekly - Episode 497 30.12.2020

As we approach the end of the year Location Weekly takes time to reflect on the year that was and to speculate on the year ahead.  Check out our predictions for 2021 on the latest episode.  Stay safe and have a Happy New Year!

Location Weekly - Episode 496 23.12.2020

Behold! It is Location Weekly Wednesday! Some exciting news from the location world is in our latest episode: AWS launching Location Service - a Google Maps competitor! Mood Media being acquired by Vector Capital, Starbucks partnering with Pokemon Go in Asia, Bayern Munich using AR to connect with fans and Gimbal being sued for patent infringement. All on this week's podcast. Tune in!

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