THE LBMA - Location Based Marketing Association
Location Weekly
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
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Location Weekly - Episode 545 01.12.2021 23:23
Episode 545 of #LocationWeekly is out now! This week we talk about Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with Mall of America pilot.
Location Weekly - Episode 544 24.11.2021 24:08
a new episode of #LocationWeekly is here! This week Asif and Aubriana talk about SPREE Interactive taking their VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going head to head with Instacart, Square launching Square Photo Studio app. Make sure to tune in! https://thelbma.com/podcasts/location-weekly-episode-544/
Location Weekly - Episode 543 17.11.2021 22:36
Tune into episode 543 of #LocationWeekly now! We talk about Google getting into the OEM vehicle navigation space, Giant Food pilots mobile deals on perishable foods, Lowe’s to launch “room scanning tool” using LIDAR in their app, and Amazon’s Alexa coming to hospitals and assisted living homes. https://thelbma.com/podcasts/location-weekly-episode-543/
Location Weekly - Episode 542 10.11.2021 20:57
A new episode of #LocationWeekly is out! Today we talk about Digital Envoy acquiring Location Sciences, Campbells Soup & Universal Music's QR code experiences, Stirista launching their Crosswalk geo-attribution platform, and Text Request launching location tracking by SMS. Tune in now!
Location Weekly - Episode 541 03.11.2021 27:28
Episode 541 of #LocationWeekly just came out! We talk about Chili’s Restaurants testing a server robot named Rita, Locky Dock Media Network blending media and public good, ProMobi releasing tech to track frontline workers, EzFill adding gasoline to growing list of on-demand delivery. https://thelbma.com/podcasts/location-weekly-episode-541/
Location Weekly - Episode 540 27.10.2021 26:56
New episode of #LocationWeekly is out now! We talk about PayPal looking to aquire Pinterest, Starbucks exploring cashier-less stores with Amazon tech, Walmart testing text-to-shop technology, and Fast Simon debuting shop by image search. Listen in now!
Location Weekly - Episode 539 20.10.2021 20:18
#LocationWeekly episode # 539 is out! This week we talk about Old Spice going wild with Snapchat at Walmart, Toronto's Art Heist scavenger hunt, United Airlines using PayPal QR codes for in-flight payments, and Starfield Hanam shopping mall in Korea launching an interactive video wall campaign. Tune in now! https://thelbma.com/podcasts/location-weekly-episode-539/
Location Weekly - Episode 538 13.10.2021 25:42
The new episode of #LocationWeekly is here! This week we talk about Home Depot hiring Walmart to deliver goods, Albert Heijn looking to monetize its app/web customers with Google-like ads, Apple upping their game with enhance “find my phone” location features, and Playfair Group bringing mobile jukebox to seniors. Make sure to listen in!
Location Weekly - Episode 537 06.10.2021 30:37
Episode 537 of #LocationWeekly is out now! Today we talk about Uber Eats rolling out pumpkin delivery in 3 cities, Lancome debuting a virtual pop-up store in UK with ByondXR, Reveal Mobile acquiring MIRA, Kantar and Route joining forces on OOH measurement and Esty launching a virtual AR showroom with The Etsy House. Tune in now!
Location Weekly - Episode 536 29.09.2021 24:21
On the new episode of #LocationWeekly we talk about 605 and PlaceIQ's partnership, Logiq introducing a geofencing platform, Robomart launching mobile store-hailing platform, and MoodMedia acquiring PlayNetwork. Make sure to listen in now! #podcast #lbma #locationmedia #media #technology #covid #geofencing #advertising #retail #analytics #podcast #locationmedia #attribution
Location Weekly - Episode 535 22.09.2021 26:31
#LocationWeekly episode 535 is out now! Today we talk about Amazon expanding "Explore" to offer group experiences, Pepsi launching Pepviz data experience, Visionect adding smart magnets with location tags, and Australia's NSW government to test geolocation and facial rec tech for COVID quarantine. Listen in now!
Location Weekly - Episode 534 15.09.2021 27:04
On today's episode of #LocationWeekly, we talk about a Schuh sneaker hunt AR game driving traffic to high street, Hannaford Supermarkets now tracking their shopping carts, Foursquare and Clear Channel partnering on DOOH measurements, and Alfi’s facial recognition tech raising privacy concerns. Make sure to tune in!
Location Weekly - Episode 533 08.09.2021 29:44
A new episode of #LocationWeekly is out now! Today we talk about Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore's Cellarbration using government digital ID to verify alcohol purchases from vending machines.
Location Weekly - Episode 532 01.09.2021 21:03
#LocationWeekly episode 532 is now out! On this episode we talk about Avondale Park District putting Amazon lockers in parks, Oscar Meyer hitting the road with Lyft, FedEx leveraging sensors for last mile vaccine distribution, and Appen acquiring Quadrant in location data merger. https://thelbma.com/podcasts/location-weekly-episode-532/
Location Weekly - Episode 531 25.08.2021 23:18
#LocationWeekly's new episode is out now! Today we talk about Disney launching their Genie service, GroundTruth partnering with No Kid Hungry, Barilla helping the blind make pasta, and United Airlines teaming up with Walmart & Albertsons on COVID testing. Make sure you tune in! https://thelbma.com/podcasts/location-weekly-episode-531/
Location Weekly - Episode 530 19.08.2021 29:24
A new episode of #LocationWeekly is out now! Today we talk about Groupon and Booksy partnering on salon appointments, the Nike Store in Seoul tying real-time data to DOOH, Kroger teams with Kitchen United on ghost kitchens, and Bluedot gamifying with real-world AR. Listen in now!
Location Weekly - Episode 529 11.08.2021 27:54
Episode #529 is out now! Asif and Aubriana talk about Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists. Make sure to listen in! https://thelbma.com/podcasts/location-weekly-episode-529/
Location Weekly - Episode 328 04.08.2021 22:27
The new episode of #LocationWeekly is out now! Asif and Aubriana talk about Snapchat's edition of 'My Places', SOCi aquiring Brandify, INRIX launching IQ Location Analytics service, Shipt partnering with Continental Properties to give apartment tenants delivery service. Make sure to tune in!
Location Weekly - Episode 527 28.07.2021 34:25
#LocationWeekly is out now! Asif and Rob Woodbridge talk about Brookfield Properties partnering with ARIA Network for AR air rights activations, Adtech Realworld Lauching QDOOH to make buying billboards easy for local brands, Sams’s Club testing “scan & ship” feature for in-store shopping, and Coty getting COVID-friendly with perfume sampling!
Location Weekly - Episode 526 21.07.2021 24:41
New episode of #LocationWeekly is out now! Today we talk about Yelp launching their “Audiences” platform, AirBnB partnering with What3Words for staycations, Billboards in Paris getting brighter for “Fearless Night” safety campaign and imageHOLDHERS launching “touchless kiosk” with Ultraleap technology.
Location Weekly - Episode 525 14.07.2021 24:33
Another episode of #Location Weekly is out today! On today's episode Asif and Aubriana talk about Hallmark now printing custom messages in cards and mailing them out, Moving Walls tying OOH with local targeted offers, Nexyad and HERE teaming-up for next gen vehicle safety service and U-Blox launching PointPerfect location service. Make sure to listen in!
Location Weekly - Episode 524 07.07.2021 25:37
A new episode of #LocationWeekly is here! This week Asif and Aubriana talk about Buffalo’s Olmstead Park using AR to bring history to life, Quan Media & AdQuick helping FreshDirect to measure OOH ad performance, Kinetic and MyHome.ie teaming-up on location-based real estate ads, and OneNav raising $21 million. Make sure to tune in!
Location Weekly - Episode 523 30.06.2021 24:44
Good morning, it's #LocationWeekly Wednesday! On this week's episode, Asif and Aubriana talk about the Brij one-touch QR code product registration, SpatialTEQ showcasing it's partnership with Amada Senior Care, Verizon's acquisition of Senion, and Beaconsmind AG deploying a solution for Roberto Cavalli. Don't miss this week's podcast! https://thelbma.com/podcasts/location-weekly-episo...
Location Weekly - Episode 522 23.06.2021 26:13
Wednesday is here and so is #LocationWeekly! On this week's episode, we talk about Überall raising $115M and acquiring MomentFeed, LifeTagger and QR 2.0, Princess Cruises’ - CrewCall bringing services to passengers at their location, and Perch rolling out “product aware displays” for Purina. Watch/listen to our podcast and let us know what you think!
Location Weeekly - Episode 521 16.06.2021 23:08
Solutions to help the homeless, team-ups, mergers and environmental friendly solutions... This week's #LocationWeekly is full of exciting news! Tune in to hear all about a free laundry service for the homeless, Rockbot teaming with Clear Channel on the airport market, NextNav merging with Spartacus to go public and Solar-powered e-paper brings real-time signs to the Bavarian ski resort.
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