LITerally

In this final wrap up session with Sari, we are talking all about what her experience on the podcast was like as well as the lessons and breakthroughs she had during our 6 months together. She shares some incredible insight, discusses the experience of being coached publicly (and sharing her repressed trauma), and lets us in on what she's taking into the next iteration of her business and our coac...

This is the last recorded session of Sari's coaching container, and it opens with both of us surprised by that. There's a real tension in feeling like a chapter is closing and also like things are just now clicking into place. The bulk of this session is a deep content conversation: what Sari is centering, who she's actually speaking to, what the data is telling us, and a question I ask her toward...

Sari comes back from Hawaii a different version of herself, and it's obvious in every part of this session. She left in the middle of something big and came back grounded in a new way. We get into what shifted for her personally and what that has unlocked in how she thinks about her business and her work. Then we dig into the strategy, where we talk about the funnel, the opt-in to webinar path, wh...

My goal has always been more money in the hands of women, and the more I do this work, the more I believe that getting there has a lot more to do with what's happening underneath the business than most people want to admit. It is so easy to say "business isn't personal" or "just have fun with it," but actually living that takes a lot more. This episode is about what it looks like to acknowledge ho...

This is one of the most raw and real sessions we've had on LITerally. Sari comes in having just had a repressed memory surface, and what unfolds is a conversation about what it actually means to feel safe, why everything always makes sense when you follow it back far enough, and what it looks like to hold space for someone in the middle of something that big. We also talk about "knowing your role"...

Sari comes into this session a different person than the one we left last session. The changes she made are reshaping how her business feels day to day, and we get into why this shift is so meaningful. We also dig into expert content, carousels, what actually makes a mini offer convert, and the truth about scripting versus sounding like a robot. But underneath all of it is a conversation about sel...

Sari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks. We also talk webinar strategy, bonuses, and the pressure to g...

This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful. We talk about the urgency to know, and one of the most important lessons you can learn in...

Sari and I have been exploring what it actually feels like to hold two things at once: this is great, and I still want more. We've talked about why that combination is so much harder to say out loud than it sounds, and why the women who seem to be doing just fine are often the ones who feel most stuck. This one will make you think differently about what "enough" really means, and why wanting more...

Sari is in the middle of her first launch, and this session focuses on what that actually feels like from the inside. We dig into what the numbers are telling us, what they aren't, and how to stay grounded when you're learning everything in real time. We also go deeper into the life stuff, because realistically Sari has a lot on her plate (like so many working moms). This session gets honest about...

This session is such a good reminder of why data matters. Sari and I unpack an Instagram "debacle" that could have easily spiraled if she wasn't paying attention to the right metrics and context. We also talk about problem awareness, energetic exchange, and the difference between creating from "I am" versus "I have to prove." This conversation starts with data and strategy but goes deeper into ide...

This session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success. We also dig into urgen...

One of the hardest parts of building a business is not knowing if what you're doing is actually working, especially when the results aren't showing up in the way you expected yet. It's so easy to assume something is broken, to second guess yourself, or to pivot too quickly. In this solo episode, I walk through how to actually know if your business will work and give you a framework and filter to r...

This session is a real look at what it means to be in a season that feels like a lot... when you're in catch-up mode, when things aren't fully clicking yet, and when you're holding both the desire for more and the reality of where you are. It's also about the question "will this ever work?" and the realities of answering that question, dealing with the times where it feels like it isn't working, a...

This session is what it looks like to shift into ownership of your voice, your process, and what actually makes your work work. Sari moves away from relying on ChatGPT, timing her posts, and feeling artificial pressure and realizes she has more to say and better results because of it. We talk about the type of pressure that gets in the way of growth. And dive into everything from play and experime...

This session is a really honest look at what happens when you already have success and you're trying to decide what's actually worth building next. Sari and I have been talking a lot about her business model, and now we're starting to shift into the next layers of sales, prioritization, and what actually moves the needle as each piece comes online. We also get into the pressure that exists in this...

In this solo episode, we talk about a very specific tension that's present for so many of us women when we're being seen in the middle of achieving results, and not at the end. And how it doesn't just make us uncomfortable, but actually feel truly unsafe.  From the conditioning that teaches women to make things look effortless, to the reality of building publicly in a world that rewards highlight...

This session is such a real look at what happens when you receive honest feedback especially when you care deeply about your work.  We talk about voice, ownership, and where tools like AI can support versus where they can't replace you. We also dig into what it actually means to help the right clients, why empowerment changes everything, and how scaling always comes back to one core question.  In...

This session is such a good reminder of how different building your platform and business can feel when you're willing to be seen in the process.  Sari and I talk about selling, social, and the discomfort that so many women carry around being visible and fully leaning into making offers. We dig into what it looks like to pitch, why experimenting matters, and how sometimes the most useful thing in...

This session is such a good example of how easy it is to get pulled toward the wrong focus in business.  Sari and I talk about messaging, sales pages, social growth, and the reality that progress often shows up in ways we're quick to dismiss. From hooks and ManyChat testing to the psychology of validation and momentum, this episode is about staying grounded in what actually works instead of overco...

In this solo episode, I break down why social might feel heavier right now and more importantly, how to respond. We have to be willing to treat social like a skill we can actually master instead of a mystery you're either "good at" or not. This is about getting intentional so social feels easier, not because it doesn't take effort but because the effort actually pays off.  In this episode, you'll...

In this session, Sari and I talk about what shifts when clarity increases and why so much of growth is about committing to the basics instead of trying to skip ahead. We dig into metrics, prioritization, client journey, and what actually moves the needle. This conversation is about discernment, knowing what matters most right now, being willing to study what's not working, and remembering that no...

There's something powerful about the beginning of coaching, especially when you let yourself get it all out. In this session, Sari and I start by clearing the noise, because sometimes the most important thing isn't solving the problem immediately, it's making space for what's sitting in your brain and body. We talk about how often the "big problem" isn't what we think it is, why social media can f...

This session is such an important reminder that knowing your work and struggling with your message are two very different things. So many brilliant business owners deeply understand what they do, but get tangled in how to talk about it. And that's what this episode is about.   In this episode, you'll hear: • Why knowing your work but struggling with your message is actually the easier problem to s...

In this introduction episode, you get to meet our newest podcast coachee, Sari. From the very beginning of our conversation, she brings so much honesty and openness about where she is in her business, what she's navigating, and why she said yes to doing this work publicly. We talk about Sari's background, what drives her work, and what this season is really about for her. I have a feeling many of...