Lightning Speed

The key to performance marketing, and e-commerce is sending fewer messages with higher intent. That is what Rachel Wilkie does best. She has the results to back it up: 300% ROAS on a $27 million digital marketing budget at Merrell, P&L ownership for $300 million MAC Cosmetics brand and $110 million at Merrell. She has done over 300 Shopify replatforms, and created a revenue engine running 40 e...

“Find the people with the problem. Talk about the actual risk. Make sure you’re touching the right people who are really in the weeds at the moment.” In this episode of Lightning Speed, Brandon breaks down: how to grow ARR 6X while simultaneously cutting costs, why ABM is a surgical tool not a growth engine, and how to build B2B content that moves both the buyer and the person ho...

“A lot of churn is because you aren’t attracting the right customer in the first place.” In this episode of Lightning Speed, Brad breaks down: how to fix the leaky bucket problem in subscription and SaaS businesses, why growing fast and retaining customers are the same goal executed well, and the retention playbook behind some of the most impressive subscriber growth numbers in g...

“A launch is not a date. It’s a revenue event.” In this episode of Lightning Speed, Angela breaks down : the real reason product launches stall, the three gaps that kill go-to-market execution, and she explains her 90-day activation roadmap and how it outperforms annual planning. Angela Martin has powered over $52 million in product launches at PepsiCo, Mayo Clinic, Harley-Davids...