Affogata
Let's Talk Player Feedback
Player feedback is key to success in today's fast-pacing and competitive ecosystem. Player-obsessed studios understand that gathering player feedback from every channel and analyzing it enables them to make more data-driven decisions for their games. In this podcast, we'll answer some of the following questions by inviting industry leaders:1. How do you integrate player voice into the product cycle?2. How do you identify insights that can move the needle?3. How do you share the player voice within the studio teams for a quicker turnaround in new releases and fixes?
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The power of player feedback & how it can help gaming companies become more successful 29.06.2022 15:24
Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting William Mayfield, Founder & Lead Producer at FricknFrack Games. The gaming industry is one of the fastest-growing industries of all, but it is also one of the hardest to penetrate with such big competition. What can make your game either make it or break it? Player Feedback! Players are extrem...
The power of implementing player feedback into the design of your games 23.06.2022 13:59
Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Riad Djemili, Founder, CEO, Code & Design at Maschinen-Mensch & Codecks Designing a new game is challenging. Creating the perfect balance between winning and losing, developing the ultimate experience, creating engaging features, and not having any bugs or technical problems, are just some...
How to improve player LTV and increase player retention 01.06.2022 15:09
How to improve player lifetime value and therefore, increase player retention? Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Sergey Komar, Senior publishing manager at Lion Studios. Sergey has been working in the game industry for the last 13 years. He started as a programmer and then switched to game designer, producer, and CEO. During...
How to bring the voice of your players to the core of the organization 23.05.2022 17:54
We had the pleasure of hosting Galina Fedulova, Marketing Manager at Wooga. Galina works as a marketing manager at Wooga, the Berlin-based game studio of Playtika. At Wooga, Galina works for the game studio’s biggest title, June’s Journey, focusing on product marketing and player research. Joining Wooga more than 5 years ago, Galina has always been passionate about understanding the player c...
How does player feedback increase game engagement & reduce player churn? 22.05.2022 18:09
We had the pleasure of hosting Carlos Moreno Bruzón, Head of the Community Team at King games. After over 8 years of managing and building communities within the gaming industry, Carlos has managed to obtain a great knowledge of the multiple ways there are for communities to be brought together, the differences between genres and platforms, and also what value community and player feedback can bri...
Leverage customer feedback to increase customer satisfaction and reduce churn 03.05.2022 13:58
How do you leverage customer feedback to increase customer satisfaction and reduce churn? Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Ori Singer, Operations leader at Mixtles. For the past 10 years, Ori has held various leadership positions in customer operations, of which 7 years were spent in New York. In his most recent role in NY,...
Find the next market opportunities through real-time customer feedback 03.05.2022 18:29
How to find the next market opportunities through real-time customer feedback analysis? Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Mongiwethu Kumalo, Community Management Executive at IG. Mongiwethu encourages thought and discussion about different topics of interest to today’s traders in the IG Community. This includes the financial...
Get your product to more customers and make sure it stays relevant to them in the long run 02.05.2022 22:41
How can you get your product to more customers and make sure it stays relevant to them in the long run? Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Dana Srebrnik, Team Lead and Social Media & Community Manager at Wix. Dana has been a part of Wix for the past 7 years. She began her journey in customer care as a team lead. Part of h...
Using player feedback for the ultimate user experience 02.05.2022 14:00
How do you measure player sentiment, most common issues, new trends, and more to provide the ultimate user experience? Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Elpis Fragkou, Senior Customer Care Coordinator at Wooga. A Senior Customer Care Coordinator for June’s Journey and Pearl’s Peril at a world-class game maker studio, Wooga,...
Customer feedback enables agility in product development 01.05.2022 28:55
What is the agile methodology all about and how can real-time customer feedback enable it? Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Eyal Sheinholtz, Director of Product Management at eToro. Coming from a rich technical background as a developer, team leader, and architect, Eyal decided to pivot and dive into the amazing world of Pr...
The Next Big Whales 13.04.2022 29:29
In this webinar, we discussed the issue of “catching whales”. Don’t worry, we are not talking about hunting big fish, but rather the way gaming companies can track heavy users of gaming. According to data, core gamers (called “whales”), represent an extremely small percentage of all players, but they are the ones responsible for up to 50% or more in revenue sales. Since gaming apps usually handle...
Don’t blame the players, blame the game. 20.03.2022 16:50
We had the pleasure of hosting Itamar Rogel, Affogata’s CPO and Co-founder on a webinar called: "don’t blame the players, blame the game", where we discussed how to leverage player feedback to make games stick. Players trust gaming companies to entertain them to the max, so this means that these companies are in a constant search to know exactly what users want, what is trending and what will stic...
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