Legally Contented

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the chatter about why social media followers don't matter anymore, and why that's wrong, especially for professional services providers. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world:  1. Bylined thought leadership articles allow you to be discovered by humans  2. Bylined thought...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your expertise, and your authority—and what to do if you don't like what you see in the reflection. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm E...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content world, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it. In other words, they nee...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after presenter.  1. From a preliminary standpoint, it creates a platform to get noticed by event and conference organizers, which is how you get the opportunity to become a presenter in the firs...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discuses how they secured the big settlements and verdicts they tout in their advertising and marketing. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.co...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is about showing relevance more than it is about showing off your knowledge and wisdom. + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so.  Those complications are:  1. The client's thought leadership production efforts slow down  2. The client has to take on more work  3. The client will become dissatisfied with the ghostwriting proces...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a trojan horse for their recruiting efforts. + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service: h...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments relevant to their clients—even when other attorneys are covering those same topics. The benefits of them doing so include: 1. Positioning themselves as having their fingers on the pulse of leg...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts. (It's not. It's about leading *through* thoughts.) + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Ed...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought leadership content:  1. You're prematurely helping your content go stale  2. There's no guarantee your audience will know what you're talking about  3. Pop culture references could damage your credibi...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions:  1. "Best practices" or "How we did it" analyses of the kinds of matters your firm included in its submissions  2. Industry-specific insights gleaned from the work your firm did for various organizatio...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content. Well-written introductions keep your readers engaged and wanting to continue reading by:  1. Creating a favorable first impression;  2. Capturing their attention;  3. Framing the topic in a way that communicate...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker.  Here's why:  1. Regularly producing thought leadership content sharpens your communications skills.  2. Regularly producing thought leadership content forces you to build deep knowledge...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership content because society benefits when intelligent people produce thought leadership and put it out into the world. Wayne highlights the groups of people that suffer when you don't produce thought leadership, such as: 1. Current clients 2. Prospective clien...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought leadership content:  1. You're not using "signpost subheads" to give your readers a sense of what direction you're going and what you're about to discuss.  2. You're not using white space creatively.  3. You're not laying the groundwork or the contex...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of marketing considerations.  Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about t...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yourself in the way you want to be seen by your target audiences, including past, current, and prospective clients and referral sources.  Those five ways are:  1. Positioning you regarding the areas of law you're discussing in your thought leadership.  2....

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why you lurking on social media in 2025 can help you improve the effectiveness of your and your law firm's content marketing and thought leadership marketing efforts. + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynep...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five reasons why your law firm should consider creating multimedia thought leadership in 2025 and beyond:  1. Multimedia thought leadership can help your law firm stand out from its competitors  2. Multimedia thought leadership is more convenient for people to consume than written thought leadership  3. Multimedia...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) covers four mistakes to avoid when creating a piece of thought leadership regarding your professional predictions for 2025. Those four mistakes are: 1. Not being audience-focused with your predictions 2. Not being specific with your predictions 3. Not limiting your predictions to between 3 and 5 4. Not being bold with your...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding to retain the firm to handle a new legal matter:  1. Thought leadership continuously reinforces expertise and authority on the part of the law firm publishing it.  2. It provides ongoing value f...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than case studies for showcasing law firms' successful representations. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates. Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.c...