Legally Contented

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the three techniques that attorneys, executives, and other professionals should employ to craft credible "Why I . . ." or "Why We . . ." thought leadership articles:  1. Discuss the price paid/concessions made to do what was done  2. Anticipate readers' objections/questions/doubts and address them  3. Set scen...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when producing thought leadership content, attorneys and their law firms should focus on being "first to contact" instead of "first to publish." === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice....

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys and other professional services providers can avoid producing commoditized content by applying a three-question framework to extract unique, high-value insights to use as the basis for thought leadership. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about t...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the single (and vital!) thought leadership lesson attorneys can learn from Simon Sinek, Mel Robbins, James Clear, and Brené Brown. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more abou...

Are you a highly experienced attorney who feels invisible in the marketplace? Despite decades of expertise and hundreds of successful matters, many attorneys remain unknown to everyone except their current clients and immediate referral sources. In this episode, Wayne Pollock breaks down why this happens and how to bridge the three critical "Thought Leadership Gaps" that are holding your practice...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) describes the AI prompt he uses that makes his thought leadership articles better. He also offers three tips for crafting a similar, personalized AI prompt that could make your own thought leadership articles better. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership.  He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership:  1. "Here's what this means for your industry."  2. "You migh...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why "misconceptions" articles can be a particularly effective thought leadership tool for demonstrating knowledge, wisdom, and authority—and generating client and referral source inquiries. You'll learn: - What's so special about "misconceptions" articles - How to identify the right audience for your "misconception...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) argues that when attorneys regularly produce thought leadership, they can improve their lawyering abilities.  In addition to gathering their thoughts on how to advise their clients regarding developments in the law, best practices, and trends and predictions, Wayne gave seven reasons why consistently producing thought leade...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how answering three to five questions out of a group of 36 particular questions will help you or your colleagues draft "How we did it" thought leadership articles regarding litigation wins you or your colleagues secured for clients. The 36 questions fall into these 11 categories: 1. Big Picture (6 questions) 2. Pre...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through seven tips for writing conference recaps and takeaways that are so good, your readers feel compelled to share them with their colleagues. Those tips are: 1. Use a “me and/or them” mindset to filter what matters to you versus your target audience; 2. Apply the “O-K-So?” framework to your descriptions of the pre...

Like deliveries from the milkman, people wearing suits and dresses whenever they left their homes, and smoking/non-smoking sections in restaurants, attorneys writing their own thought leadership articles is a relic from yesteryear—and should follow the same fate as those once-upon-a-time staples of everyday life. In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks thro...

Most professionals using AI for content creation are making the same mistake: they're following the "box instructions" and getting bland, forgettable results that scream "AI-generated." In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) breaks down the perfect analogy for AI-assisted thought leadership: boxed brownie mix. Just like boxed brownies, your AI-assisted content c...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership. Everyone says you need "storytelling" in your legal marketing. But how are you supposed to tell a story when you're writing about court decisions or legal or industry trends? If you try to force a story into a standard piece of legal thought leadership, it...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the three ways writers can alienate their audiences when they write AEO/GEO content—that is, content designed to be found and served up by AI models like ChatGPT, Gemini, and Claude:  1. The structure of their content  2. Its density  3. Its tone ==== + Learn more about Wayne Pollock, the host of Legally Contented...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reveals why, thanks to AI, the traditional approach to legal thought leadership is no longer enough, and introduces the concepts attorneys and legal industry executives must master if they want their thought leadership to thrive in the age of generative AI. ==== + Learn more about Wayne Pollock, the host of Legally Contente...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content can position you as an authority—and a hero—to your clients, prospects, and other target audiences. In addition, according to Wayne, curating content also has these benefits: 1. Curating content forces you to stay abreast of what's going on in the worl...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses 12 reasons why law firms that serve clients in particular industries should be producing industry newsletters as part of their thought leadership strategy. Those 12 reasons are: 1. Industry newsletters demonstrate your firm is knowledgeable about, and tracking, an industry. 2. Industry newsletters position attorne...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses why every attorney should hear—and take to heart—David Ogilvy's famous quote that "you can't save souls in an empty church." ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Fi...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the technique law firms can steal from McKinsey & Company to motivate their people to produce thought leadership content. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the only two thought leadership-related New Year's resolutions that matter for attorneys and executives serving the legal industry. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it. ==== + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are: Position the article toward a general industry audience Discuss events and developments chronologically Gloss over the details of the events and d...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how his approach to posting content on LinkedIn has changed thanks to choosing to be notified every time certain people with large followings post on the platform. According to Wayne, being notified when these people post: 1. Helps him reverse engineer both successful and unsuccessful posts; 2. Inspires him regardi...

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it. 1. Understand that thought leadership is, in fact, an infinite game. 2. Come to grips with the fact that you're a professional content creator, not just someone who provides the services you p...