Learning by Association

On this episode of Learning by Association , we explore how rethinking learning as a core strategy can help member organizations stay relevant in an increasingly competitive and fast-changing landscape. Host Bill Sheehan speaks with Rozalyn Werner-Arcé, executive director of the Ontario Public Buyers Association (OPBA), about how associations can deliver meaningful value through education, communi...

In this episode of Learning by Association , host Bill Sheehan speaks with Neal Couture, CEO of the American Society of Nondestructive Testing (ASNT), about what it really takes to transform an association into a high-performing, future-ready organization.  Neal shares how he helped ASNT shift from a dues-dependent membership model to a data-driven, business-minded enterprise focused on delivering...

In this episode of Learning by Association , host Bill Sheehan is joined by Dr. Gleb Tsipursky, behavioral scientist, bestselling author and CEO of Disaster Avoidance Experts , to explore why artificial intelligence is no longer a “nice to have” for associations but a strategic necessity.  Together, Bill and Gleb unpack how AI can help associations address some of their most pressing challenges, i...

In this episode of Learning by Association , host Bill Sheehan welcomes Jackson Boyar, CEO and co-founder of RallyBoard , for a wide-ranging conversation on one of the most pressing challenges facing associations today: Meaningful member engagement in an attention economy. Drawing on his background as the founder of Mentor Collective and his work with associations across industries, Jackson shares...

In this episode of Learning by Association , Bill Sheehan sits down with Letty Kluttz, Senior Vice President of Education, Membership and Programs at the Association for Professionals in Infection Control and Epidemiology (APIC), to explore the growing trend of microcredentialing in associations. Letty shares APIC’s journey in launching microcredentials, why they matter and how they complement exi...

In this episode of Learning by Association, we explore how associations can successfully navigate digital transformation by rethinking their approach to learning and member engagement. Host Bill Sheehan speaks with guest, Ayça Donaghy, CEO of the Lighting Industry Association (LIA), who shares a compelling roadmap for how associations can gain the trust and approval of their boards, align with ven...

The partnership between an association and its sponsors should deliver value to both parties. When these partnerships are built on shared goals and a mutual return on investment, everybody—including your members—wins.   In this episode of Learning by Association, Bruce Rosenthal, sponsorship strategist/consultant at Bruce Rosenthal Associates, LLC., walks through the importance of sponsorships in...

Is your association ready to lead in a fast-changing world?  As competition grows and change accelerates, associations must do more than adapt—they must stand out.  In this episode of Learning by Association, host Bill Sheehan sits down with Artesha Moore, FASAE, CAE, president and CEO of Association Forum, to explore how being nimble, agile and innovative can help associations effectively serve t...

Every association wants to show leadership in its space. But amid a sea of uncertainty, that can be easier said than done. Fueling growth might mean looking beyond what you’ve done before and exploring what you can do next. What programs, practices and processes are holding you back? Where else can you look for guidance?  In this episode of Learning by Association, host Bill Sheehan talks with Art...

Associations play crucial roles in promoting and protecting industry interests while providing community, education and support for members. However, the landscape is changing rapidly. Competition now comes from influential individuals, training providers and social media platforms, and technological changes feel like they’re happening at lightning speed. In this video, Bob Moore, MA, MS, FASAE, C...

Non-dues revenue is becoming an increasingly important source of income for many associations—enabling innovation, relevance and financial stability in an increasingly competitive landscape. In part two of our conversation, Sean Soth, executive vice president of strategy and global partnerships for the Society of Clinical Research Sites (SCRS) and founder and leadership advisory board chair for Pr...

Increasing non-dues revenue is critical for associations, especially in the face of evolving member expectations and economic pressures. It’s about sustaining growth and delivering valuable services that move members and the industry forward. But wanting to accelerate non-dues revenue is one thing. Bringing initiatives to life is another. For many associations, it can feel like a big shift, testin...

Artificial intelligence (AI) has the potential to be transformative for associations. It can be a catalyst of innovation that enables you to engage with members, partners, sponsors and other stakeholders in more targeted, personalized and effective ways. It will also have an impact on your membership, changing the expectations they have and the support they need to thrive in their careers. In this...

Artificial intelligence (AI) isn’t a fad. It’s here to stay. Associations need to be prepared to use it, but many also have concerns about how AI will impact day-to-day operations and the larger ways in which associations serve the industries and members they represent.  In this episode, Julian Moore, an AI and Partnerships Consultant, joins us to discuss what associations need to know about AI, h...

Associations might face some major changes, but they continue to bring tremendous value to the professions and people they serve. They advocate for their industries, elevate the voices of experts, and give members a place to advance in their careers. At the heart of bringing these goals to life is an association’s staff. In part two of our conversation with Tracy Folkes Hanson, CAE, President &amp...

Associations are facing a tidal wave of change. Membership demographics, member expectations, staff turnover, emerging tech—these factors and more are putting pressure on what associations do and why they do it. What do these changes mean for associations? Should we regard them as threats, or can we see them as opportunities? They’re a bit of both. On one hand, they’ll compel associations to reeva...

Offering learning experiences that are accessible doesn’t just support members with a disability. It can benefit everyone.  In this episode, we explore what makes education accessible and the ripple effects it can have across the membership and for the association. Our host, Mark Jones, CAE, is joined by Amy Morrisey, president of Artisan E-Learning.  Some of the topics they discuss include: what...

Members look to associations to help them thrive in their professional lives—especially in an age of accelerated change. Easier said than done. What do people want to learn? How do they want to learn it? How can associations set themselves apart in an increasingly competitive landscape?  In this episode, our host, Mark Jones, CAE, is joined by Artesha Moore, FASAE, CAE, president and CEO of Associ...