Thomas Tona
Lead Counsel
What happens when law, business & life collide? What if you could hang out with law firm owners and accomplished business leaders earning seven, eight, and nine figures a year, and gain insights that propel legal cases, and businesses forward exponentially? The Lead Counsel podcast, hosted by Thomas Tona, is a weekly show that delves into the world of law, the business of law, life, and where the three intersect. Each episode will feature in-depth conversations with industry insiders and experts, thought leaders, and individuals that are making significant contributions and differences in thei...
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160: Essential Traits for Ultimate Self-Improvement and Business Success 09.07.2026 24:12
Unlock the exact mental blueprints required to elevate your personal development and scale your business ventures. In this special mashup episode of the Lead Counsel Podcast, host Tom Tona brings together elite legal minds and top business consultants to break down the core characteristics of true self-improvement. Discover the power of a growth-oriented mindset, the freeing nature of kind candor,...
159: The Legal Business Reading List: Mastering Mindset, Client Experience, and Scaling Your Firm 02.07.2026 15:28
How do top tier legal professionals and high achieving founders scale their businesses without completely burning out? In this dynamic episode of the Lead Council Podcast, host Tom Tona dives deep into a masterclass of transformative book recommendations designed to optimize your legal mindset, elevate your client experience, and strategically maximize your profitability. The conversation kicks of...
158: The Content Engine Behind Lawyer Referrals: Uma Damodaran on StoryLeads, LinkedIn Strategy, and Turning Legal Work Into Stories 25.06.2026 50:31
Welcome back to the Lead Counsel Podcast. In this episode, host Tom Tona sits down with Uma Damodaran, the Head of Content and Strategy at StoryLeads, to dissect the content engine that drives high value lawyer referrals and law firm growth . Most lawyers approach LinkedIn by humble bragging or posting dry verdict alerts, but true market leadership requires turning your regular case updates into m...
157: Scaling the Business of Law with EOS and High Performance Leadership with Guest Mike Zappone 18.06.2026 46:56
Welcome to another powerful episode of the Lead Counsel Podcast, hosted by Tom Tona, a New York personal injury lawyer dedicated to breaking down the intersection of elite law practice and business strategy . In this episode, Tom sits down with his personal EOS Certified Implementer and ProfitWorks coach, Mike Zappone . Together, they deliver a masterclass on how law firm founders and entrepreneur...
156: Scaling a Law Firm with Core Values: How a Team-First Culture Drives Unprecedented Business Growth 11.06.2026 21:15
In this special mashup episode of the Lead Counsel Podcast, host Tom Tona brings together key conversations focusing on the monumental impact of building a law firm around authentic core values and culture . If you have ever felt that recruiting is a constant uphill battle or that scaling your practice risks losing the heart of your business, this episode provides the exact roadmap you need to tra...
155: Special Segment: The Ultimate Professional Growth Reading List 04.06.2026 20:40
A central theme of this episode is the critical role that continuous reading plays in personal development and corporate success. The featured speakers heavily emphasize and recommend the following books as essential tools for mastering leadership, driving business development, and optimizing your organizational systems: T he Credibility Code by Cara Hale Alter – Recommended by Sue Ann Van Dermyde...
154: Beyond the Pages Strategic Book Recommendations for Elevating Your Law Firm Business 28.05.2026 17:45
Scaling a successful law firm requires a transition from working as a legal technician to operating as a strategic business leader. In this episode of the Lead Council Podcast, host Tom Tona is joined by Patrick Wilson, an elite law firm business coach with Atticus, alongside industry innovators to break down the exact frameworks needed to build a modern, scalable practice. The conversation focuse...
153: The Power of Masterminds and Strategic Coaching for Scaling Law Firms 21.05.2026 19:46
In this special mashup episode of the Lead Counsel Podcast, host Tom Tona brings together key insights from previous conversations centered around law firm growth, business coaching, and the transformative power of mastermind groups. Scaled law firms do not happen by accident. They require a shift from the technician mindset to that of a true business owner. Throughout this episode, Tom and indust...
152: Cybersecurity, Ethics, and Risk Management for Law Firms with Kellam Parks 14.05.2026 40:43
In this episode of the Lead Counsel Podcast, host Tom Tona sits down with cybersecurity attorney Kellam Parks to discuss one of the biggest threats facing modern law firms. Cybersecurity breaches, ransomware attacks, phishing scams, AI misuse, and ethical compliance failures are creating massive financial and reputational risks for lawyers of every size firm. Kellam shares real world examples of l...
151: How Lawyers Build Real Referral Networks on LinkedIn with Jacob Molina of StoryLeads 07.05.2026 42:54
In this episode of Lead Counsel Podcast , Tom Tona sits down with Jacob Molina, founder of StoryLeads, to break down how lawyers are using LinkedIn to build authority, drive referrals, grow law firms, and create real business relationships that convert into high value cases. Jacob has interviewed more than 400 lawyers and helped generate more than 8,000 LinkedIn posts for attorneys across personal...
150: From Law Firm Owner to Industry Advisor How Jenn Gore Built and Sold a Practice and Now Helps Lawyers Scale Smarter 30.04.2026 55:47
In this episode of the Lead Counsel Podcast, host Tom Tona sits down with returning guest Jenn Gore, founder of Evergreen Business Coaching and former owner of Atlanta Personal Injury Group, to unpack one of the most relevant transitions happening in the legal industry today. Jenn shares her full journey from building a fast-growing personal injury law firm to merging with Sweet James, navigating...
149: The Real ROI of Coaching and Masterminds for Law Firm Growth 23.04.2026 21:08
This episode of the Lead Counsel Podcast is another mashup episode from previous conversations that dives deep into the real impact of coaching and masterminds on building, scaling, and sustaining a successful law firm. Host Tom Tona breaks down how investing in coaching, peer groups, and high level masterminds became one of the most significant needle movers in his career and for many of the seve...
148: How Law Firm Owners Scale Past One Million Through Coaching and Masterminds A Mashup Episode 16.04.2026 20:28
This mashup episode of the Lead Counsel Podcast brings together powerful insights from three previous conversations focused on coaching, masterminds, and law firm growth. If you are a law firm owner looking to scale beyond one million in revenue, build a high performing team, and step into the role of true business leader, this episode delivers practical strategies and real world perspective from...
147: The Law Firm Marketing Playbook That Actually Works Referral Systems Brand and Scaling Without Wasting Money 09.04.2026 39:42
This episode of the Lead Counsel Podcast is a curated mashup of previous episodes focused entirely on law firm marketing strategies that drive real results. If you are a law firm owner looking to increase high value cases, build a scalable referral network, and stop wasting money on ineffective marketing, this episode delivers a practical blueprint grounded in real experience. Host Tom Tona brings...
146: Marketing That Actually Works for Law Firms Client Acquisition, Retention and Referral Flywheels 02.04.2026 20:01
This episode of the Lead Counsel Podcast is a powerful marketing mashup featuring insights from three high level conversations on what actually drives law firm growth. Host Tom Tona brings together proven strategies from top legal minds to break down the real drivers of client acquisition, client retention and referral-based growth in modern law firms. If you are a law firm owner attorney or legal...
145: Seth Deutsch: What Private Equity Really Wants from Law Firms 26.03.2026 47:39
Seth Deutsch, founder of Samson Partners Group and author of The Owner's Manual , joins the show to unpack how private equity really evaluates founder-led businesses — and why legal services may be one of the most consequential frontiers for private capital. We break down Seth's 7 Levers of Exit Value Realization, from vision and succession to revenue quality, financials, tech, and M&A, and explo...
144: Law Firm Marketing Mashup Episode From SEO to Client Service and Personal Branding Featuring Jason Hennessey, Brian Glass and Allen Boulos 19.03.2026 27:53
This mashup episode brings together the most important marketing insights from the last three episodes of the Lead Counsel Podcast, breaking down what is actually working right now for law firm growth in a rapidly changing legal landscape. Host Tom Tona pulls together conversations with top marketing minds including Jason Hennessey, Brian Glass and Allen Boulos to give law firm owners a complete b...
143: How Law Firms Scale Marketing with FCMO Ron Latz 12.03.2026 50:54
In this episode of the Lead Counsel Podcast host Tom Tona sits down with Ron Latz founder of LegalFenix and fractional chief marketing officer to discuss the realities of modern legal marketing and what law firm owners must understand if they want to scale their firms without wasting hundreds of thousands of dollars on ineffective marketing. Ron shares more than fifteen years of experience working...
142: How Law Firms Scale From Startup to Multi State Growth A Lead Counsel Podcast Mash Up on Strategy Hiring and Client Experience 05.03.2026 30:47
This episode of the Lead Counsel Podcast is a special mash up of three previous conversations focused on one of the most important topics for law firm owners and operators scaling the business of law. Host Tom Tona brings together insights from multiple high level discussions with successful law firm leaders who have built fast growing firms by focusing on strategy systems hiring marketing and cli...
141: How to Scale a Law Firm Without Losing Culture, Clients, or Control A Leadership Mashup Episode 26.02.2026 29:42
What does it actually take to scale a law firm to eight figures and beyond without breaking your culture, your team, or yourself In this special mashup episode of The Lead Counsel Podcast, Tom Tona sits down with three proven law firm leaders who have built, rebuilt, and scaled high performing firms. This episode distills powerful insights from Seth Price, Christopher Nicolaysen, and Michelle Dell...
140: Stop Being Polite and Get Rude: Bold Personal Injury Branding, Ethical Scaling, and Building a Modern Law Firm 19.02.2026 50:23
In this high energy episode of the Lead Counsel Podcast, Tom Tona sits down with Lee Rudin, founder of Rudin Law in New Orleans, to break down one of the most disruptive personal injury branding strategies in the country. Lee launched his firm in June 2023 and quickly built traction with a bold message that cuts through the noise in an overcrowded personal injury market: Stop Being Polite and Get...
139: Adversity to Authority Building a Personal Injury Brand with Rilee Harrison of Cain Injury Lawyers 12.02.2026 41:53
In this powerful redo episode of the Lead Counsel Podcast, host Tom Tona sits down with Rilee Harrison, personal injury attorney at Cain Injury Lawyers in Oklahoma, to unpack the mindset, systems, and branding strategies that are helping him generate over 250 personal injury cases organically and build a scalable, client first law practice. Rilee shares how failing the bar exam the first time beca...
138: How Coaching, Accountability, and Business Discipline Build Scalable Law Firms with Patrick Wilson 05.02.2026 21:12
This episode of the Lead Counsel Podcast builds directly on the previous full length conversation with Patrick Wilson of Atticus , offering additional insights, reflections, and high impact takeaways for law firm owners who want to scale without losing control of their lives or their values. Host Tom Tona continues the conversation with longtime friend and trusted law firm business coach Patrick...
137: From Referrals to Rainmaker: Rilee Harrison on Authentic Lawyer Branding and Building a Modern PI Practice 29.01.2026 52:37
In this high-impact episode of the Lead Counsel Podcast, host Tom Tona sits down with Oklahoma City personal injury lawyer Rilee Harrison—also known as "Barred and Bearded" on social media—to unpack the real formula behind modern legal marketing. From growing a loyal online following to generating over 250 cases organically without a single dollar spent on ads, Rilee shares a playbook for young la...
136: The Ticking Time Bomb in Settlements: Protecting Firms and Clients Post-Verdict 22.01.2026 35:55
In this powerhouse episode of the Lead Counsel Podcast , host Tom Tona , founder and managing attorney of TonaLaw , sits down with nationally recognized settlement planning expert Michelle Fuller , founder of the Michigan Law Center. Michelle unpacks the critical yet often overlooked dangers that law firms face at the end of litigation—when settlement funds are distributed. Known for her expertise...
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