Erica Schramm

Lash Biz Babes

This is THE podcast for you if: - you're a solo lash artist or beauty business owner - you're working on building your clientele/growing your business - you want to be apart of a like-minded community of beauty biz owners growing their businesses together. Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, & community! A little about your host: My name is Erica Schramm, and I'm a mama, a lash artist since 2014, & I own Beauty COR Pro - a social media management agency for salons and beauty businesses internationally. I'm here to help you build a full beauty clientel...

Autor

Erica Schramm

Kategorie

Business

Podcast-Website

www.ericaschramm.com

Neueste Folge

8. Jul 2026

Wo hören?

Podcasts in der App Replaio Radio Bald verfügbar

Podcasts kommen bald in die App. Installiere sie jetzt und erlebe als Erster einen ganz neuen Blick auf Podcasts

Bei Google Play herunterladen Kostenlos installieren Android 5 Mio.+ Downloads · Bewertung 4,8 iOS bald

Folgen

118: Why Social Media Might Not Be “Working” (and How to Fix It) 23.09.2025

Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you.  I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the windo...

117: How to Make Content Creation Feel Easier (And Maybe Even Start Liking It) 16.09.2025

Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow yo...

116: Follow this Strategy to Become KNOWN In Your Local Area 09.09.2025

How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to tu...

115: Why Are We So Scared to Chase Our Dreams? 02.09.2025

Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots. This is one of those conversations that will mak...

114: Your Exact Steps to Expand Beyond the Service Chair 26.08.2025

Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how...

113: No One Will Do It For You: How to Make Changes to Become the Best Version of Yourself 19.08.2025

Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment.  I share how I went from feeling like my dream life was unattainable to slowly becoming that ve...

112: Everything You Need to Know About Google Business Profile for Lash Artists and Beauty Businesses 12.08.2025

Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to t...

111: Lash Extension Hygiene and Aftercare Education that will Boost Your Business with Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry with EYEsthetics 05.08.2025

What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services. We di...

110: Exactly How to Specialize in a Service and Become the Go-To in Your Area For It 29.07.2025

Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts...

109: Why Caption Writing Feels So Hard and How to Fix It 22.07.2025

Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you....

108: Clientele Building Tips, Mom Life, and the American Lash Association with Brittany Hawse of the ALA 15.07.2025

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry...

107: You're Booked and Busy...Now What? All About Pivoting as a Lash Artist or Esthetician 08.07.2025

Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next...

106: The Future of Lash Education with Ashley Gonzalez from PLA 01.07.2025

What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between char...

105: How to Know When It's Time to Put the Tweezers Down 24.06.2025

Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beau...

104: TikTok Tips for Lash Artists, Hairstylists and Estheticians 17.06.2025

What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral. I share...

103: Time Management, Mom Life, Cycle Syncing, and Lash Industry Events with Shelby Tarleton of Lash Boss Radio and Lash Boss Summit 10.06.2025

Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down...

102: Running Your Beauty Business While Grieving 03.06.2025

Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life.  From personal...

101: From Side Hustle to Lash Trainer of the Year with Sandra Lee of Lashfullee Academy & Studio 27.05.2025

What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career.  We dive into the behind-the-scenes truth of how s...

100: 33 Lessons I Wish I Learned Sooner as a Lash Artist 20.05.2025

Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn’t sugar-coat the hard stuff but also reminds you why you started? That’s exactly what this episode is. For our 100th episode (still can’t believe it!), I bring it back to where it all began - just me, my mic, and sharing from my heart to you.  I share 33 lessons I’ve learned through building business...

99: Lash Biz Babes Online Conference 2025 Recap 13.05.2025

Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025! This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays...

98: How I Left My 9-5 Job to Lash Full-Time 06.05.2025

Ready to ditch the 9-5 and go all-in on your beauty biz but also kinda sweating over health insurance, savings, and whether this whole “being your own boss” thing will actually pay the bills? You’re not alone, friend. In this episode, I pull back the curtain and get real about what it looked like when I left my 9-5 job in 2018 to go full-time in my lash business - as a brand new mom with big dream...

97: Is Continuing Education Necessary or Worth It? 29.04.2025

Is continuing education actually worth it... or just another thing beauty pros feel pressured to invest in? In this episode, I share my own real-world journey through lash trainings, trial-and-error, and that moment I realized, years in, that there were skills I desperately needed but never got in school. (Spoiler: It wasn’t more lash maps.) I also open up about what I wish I’d done differently, h...

96: Wake Up to Your Potential Again 22.04.2025

Are you in a business rut and secretly wondering if you should just start applying for jobs again? In this episode, I dive headfirst into the mindset spiral so many beauty business owners find themselves in when things slow down. Whether your books are looking sparse, the algorithm’s being shady, or your inner critic is louder than your kid during a tantrum, I’ve been there - and I share what’s he...

95: Lash Biz Babes Conference 2025 Speaker Lineup and Details 08.04.2025

Lash Biz Babes Online Conference tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com Ready to learn more about the Lash Biz Babes Onlin...

94: Lash Industry Trends You Can’t Ignore: How to Stand Out in Your Area 01.04.2025

Do you want to stand out as a lash artist in your area or blend in? In this episode, I dive into the latest trends shaping the lash world and, more importantly, how you can use them to set yourself apart. Whether you're in a packed city or a tiny town, staying on top of education, techniques, and client preferences is what separates a good lash artist from a go-to expert. Let’s talk about wha...

Höre den Podcast Lash Biz Babes in Replaio

Radio und Podcasts in einer App - kostenlos und ohne Anmeldung. Installiere sie noch heute und verpasse den Start nicht

Bei Google Play herunterladen

Replaio ist kein Herausgeber von Podcasts; die Namen der Sendungen, Cover und Audioinhalte gehören ihren Autoren und werden über öffentliche RSS-Feeds verbreitet