KNOWN

In episode 9 of KNOWN we are joined by Mo Salha, VP of Business Development at theMiracle. We explore his journey from Mercedes and Vodafone to Web3 infrastructure, and how traditional marketing thinking translates into crypto-native environments. Mo breaks down the biggest gap in Web3 marketing today: broadcasting instead of understanding user behavior, despite having access to transparent on-cha...

KNOWN Episode 8 features Paul Afshar. Paul is a growth-focused fintech and crypto CMO who combines operator depth, sharp storytelling, and commercial thinking to turn technical narratives into trust and traction. After years spent building brands in some of the world’s most competitive and low-trust industries, Paul developed a sharp perspective on what actually makes people pay attention and beli...

In this episode of KNOWN by INPUT Global, we sit down with our co-founders Mary Pedler and Oleg Bevz to unpack what it takes to build, scale, and stay relevant as a broader communications agency. In this conversation, Host Stella Friaisse digs into the real decisions behind growth: from starting out as a small PR agency to evolving into a global communications partner working across markets and in...

KNOWN Episode 6 with Giovanni Everduin, Co-Founder of CBIx and HBS alum with 20+ years across finance, fintech, and Web3. Growing up across cultures and operating between TradFi and DeFi, Giovanni learned to move between worlds without losing his sense of self. This context shaped how he thinks about visibility, credibility, and voice. In this conversation, we unpack what authenticity looks like i...

In Episode 5 of KNOWN, we sit down with Abdallah Al Jouaid, award-winning finance reporter and journalist (former CNN BA and Forbes ME), to uncover the unspoken rules of finance journalism. Abdallah takes us inside the fast-paced world of media, sharing what makes top-tier journalists actually open your pitch, the key strategies to build credibility, and how to navigate the diverse media landscape...

This time we sat down with Justin Harper, journalist, editor, and storyteller with nearly 30 years across the BBC, Financial Times, Daily Mail, and more. What actually makes a great story Why so many CEOs are overcoached and under-experienced How Justin built one of media's most recognisable personal brands, without trying to AI replacing newsrooms Find us: KNOWN on Instagram: https://www.inst...

This episode, Maria Frackowiak joins KNOWN to discuss why self-investment compounds even through failure, when to trade freedom for leverage, and why most founders confuse branding with aesthetics. Find us: KNOWN on Instagram: https://www.instagram.com/known__podcast   INPUT Global on Instagram: https://www.instagram.com/input.global   Maria Frackowiak on LinkedIn: https://www.linkedin.com/in/mari...

Welcome to the second episode of the KNOWN podcast, powered by INPUT Global. In this episode, we sit down with Alena Afanaseva, the visionary Founder and CEO of BeInCrypto, to dismantle the old rules of search and visibility. From scaling a 4-person startup into a global media empire with 10M+ monthly readers to navigating the "death of SEO," Alena shares the high-stakes insights every fou...

Welcome to the premiere of the KNOWN podcast, powered by INPUT Global. In this episode, we sit down with self-made marketer Rime Salmi, founder of Fractl, to uncover the "secret recipe" for building a brand that lasts. From starting an agency in a bear market to leveraging authenticity as a "superpower," Rime shares the raw, real insights every founder needs to hear. Find us: KNOWN...