Known For

Stop making your audience feel like a third wheel. Most brands are making content that feels like flipping through someone else's yearbook—you had to be there to get it. In this episode, we break down how to stop alienating your audience and start creating content that actually works. Social media isn't just a documentation tool—it's a marketing engine. But most brands are treating it like a perso...

Posting on social media isn’t the same as marketing. In this episode, we break down the difference—and why it matters. Most healthcare practices know social media should be part of their marketing, but what does that actually look like in practice? In this episode, Grace and Paul talk about the real opportunity (and the common mistakes) when it comes to using platforms like Instagram and TikTok to...

Branding tip: Your audience wants to know the people behind the business. In this episode, we practice what we preach. Every founder has a story. In this episode, Paul and Grace share theirs—how a camera, a classroom, and a lot of scrappy determination turned into a creative agency that helps service businesses grow. You’ll hear how their very different paths (video production and education) shape...

Everyone’s talking about AI—but what’s actually useful, and what’s just noise? Grace and Paul share how they’re actually using AI in creative work, what it’s changing, and why it’s not replacing your content team anytime soon (unless your content team is terrible). What You’ll Learn: ➡️ The real pros and cons of using AI in creative industries ➡️ How AI is shifting job roles—not stealing them ➡️ W...

Sharing ideas is easy. Getting the result you pictured? That’s the game. Grace and Paul walk through a dead-simple creative brief that aligns founders, marketers, and creative teams—plus a feedback script for when the first draft misses the mark. What You’ll Learn: ➡️ The 4 essentials of an effective brief: Goal, Emotion, Aesthetic, Results ➡️How to share references without cloning someone else’s...

If your highlight reel is just smiling faces and background music… you’re leaving serious story (and sales) on the table. In this episode of Known For, Grace and Paul pull back the curtain on how Griffith Media captures real human moments during events—moments that don’t just recap, but convert. From strategic storytelling to sponsor love to that magical "fly on the wall" footage, this one's a cra...

How to Humanize Your Branding with Customer Stories | Known For Podcast – Episode 1 There’s a difference between a review and a story. And your audience can feel it. In this premiere episode of the Known For podcast, we pull back the curtain on how to create authentic, emotionally resonant customer stories that go beyond star ratings. We’re sharing the exact framework we use when interviewing real...

Welcome to the Known For Podcast If you asked your customers, “What is your business known for?” what would they say? In this trailer episode, Grace and Paul Griffith introduce Known For , a podcast for brand leaders, creatives, and marketers who want to build a brand people talk about. As co-founders of Griffith Media, and yes, a married duo, they bring years of experience in video production, me...