Key Takeaways

Key Takeaways A Great Moderator Beats Category Expertise. Specialized knowledge matters for technical work like gaming or medical research, but it's often overweighted. A skilled listener can come up to speed on a new category fast and an outsider frequently asks the basic, revealing questions that veterans skip. Fit Drives Honest Conversation. The right moderator makes participants feel safe enou...

In this episode of Key Takeaways , Chuck Murphy and Maggie Bright sit down with Rakesh Patel, Senior Manager of Market Research Insights & Intelligence at Allstate, to discuss his unexpected career shift from electrical engineering to consumer insights. Rakesh reflects on how an analytical mindset has shaped his approach to both qualitative and quantitative research, how the industry has evolved o...

Key Takeaways Tailor each workshop with the right combination of guidelines, team size, and focus, ensuring flexibility to adjust as the session evolves. Non-judgmental brainstorming is critical to generating innovative ideas. Save critique for later. The facilitator's energy level sets the tone and should be 1-2 clicks above the rest of the room bringing just enough energy to inspire the group wi...

Key Takeaways: Gen X is less likely to work out at the gym or use fitness memberships compared to other generations. A clear lack of fitness programming specifically for Gen X Gen X has a different approach to fitness, viewing it as important but not the organizing principle of their lives. Gen X values self-sufficiency and independence, leading them to prioritize fitness as a personal responsibil...

Key Takeaways: Resurgence of In-Person Research: After a significant shift to digital methodologies during COVID, there’s renewed interest in face-to-face research . In-person settings provide unique, nuanced insights that are difficult to replicate online. Balancing Methods : While digital research is efficient and cost-effective , in-person research adds a layer of emotional and physical context...

Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors.   Key Takeaways What the current state of wellness tech is The type of individual who is using wellness tech Nutrition trackers vs fitness trackers and who uses what The current state of trackers and how they h...

Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business.   Key Takeaways: How to know your category Companies that know their category well and the advantages they have The effects your category has on your research

Key Takeaways: What is the right number of segmentation for your project? Experiences with using large vs. smaller segments Pros and cons of segmentation size Our experiences working with unique projects and their approach to segmentation 

Key Takeaways: How has inflation impacted spending when it comes to health and fitness? Is health and fitness a luxury item or more of a staple? With “back to office” becoming more prominent, how it is effecting our health routines and spending? Resources: Online Fitness Deep Dive 2022: Online Fitness and the Return to the Gym Murphy Research - State of Our Health The Rise of Online Fitness

Key Takeaways: • What it’s like working at a major brand company • The pros/cons of doing research vendor side • The pros/cons of doing research client side • The future of qualitative research   Quotes: “I think one of the nice things that has come out of the pandemic is qualitative research, it's gotten a lot easier because we have this kind of new trust in some of the more online methodologies....

Key Takeaways: Best practices for delivering a presentation Individual fears about public speaking Tips for a smooth delivery How public speaking is good for your career How practice can make perfect   Quotes: “In my mind, there's sort of two parts of this. One has to be mastery of the content, and the better, you know the content, the more comfortable you feel. And the other part is confidence, l...

In This Episode: The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to stay, or if this is just another passing fad. Key Takeaways: How online fitness has boomed during and since the pandemic As we return to “normal” what aspects of online fitness are here to s...

In This Episode: Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust to, and advice they have for anyone ready to jump into the world of market research. Key Takeaways: How to transition successfully from a student to a professional market researcher Advice fo...

 Key Takeaways: Consumer attitudes on retailers responsibility around sustainability Opportunities for mission-driven brands to connect with consumers Murphy Research’s Path to Purpose study that measure the impact of brand mission on purpose in consumer perceptions and purchasing Resources: 4 Things You Need to Know About Sustainability State of Our Health Path to Purpose

Key Takeaways: Challenges when starting a segmentation Creative ways to communicate a segmentation Importance of stakeholder inclusion in the beginning of the process Resources: Should Your Segmentation Be Global or Localized? 8 Creative Ways to Use Segmentations 2 Key Questions to Answer to Rock Your Next Segmentation

Key Takeaways: What is market research? What qualities make a great researcher? What do we look for in candidates? Murphy Research’s work culture. Resources: Join our team! Murphy Research’s careers page Connect with us on LinkedIn Murphy Named One Of The Best Places To Work In LA... Again!

Key Takeaways: How many Americans are making New Year’s resolutions? Discussing the drastic decline of resolution making. What are Americans' top New Year's resolutions? How shifting attitudes in Americans’ is leading to new wellness trends. Resources: Resolution trends indicate cautious optimism for fitness and nutrition brands blog Murphy Research’s State of Our Health (SOOH) series is the large...