Keep Optimising

We are joined by Rob Stanbury, Senior SEO Consultant at Spec Digital – a PPC and SEO consultancy that helps clients all over the world through coaching, consulting, strategising and delivering business growth through Google. He spends his days working on how best to improve their eCommerce client’s SEO traffic… and most importantly revenue.  In this episode we discuss: Where to start with upgradin...

I’m chatting with SEO expert Montserrat Cano. She is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn’t screw up any of your SEO power. In this episode we discuss: The pros and cons of performing a site migration  Reusing and improving your current website assets  Minimising risk when u...

Krissie is the CMO and founder at Kollectify, the zero waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing. In this episode we discuss: Reducing our carbon footprint ...

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA. In this episode we discuss: Being smarter and more transparent with consumer data Getting the most out of our email campaigns  Optimising website design for dark mode and mobile  Pra...

We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today. In this episode we discuss: The benefits of doing away with weekly newsletters Be hyper specific...

Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years. In this episode we discuss: Implementing SMS...

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack  how to optimise your existing email content. In this episode we discuss: Improving the marketing methods you’re already usi...

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands. In this episode we discuss: How to overcome some of t...

In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores.  In this episode we discuss: The f...

Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors. In this episode we discuss: The basics that you need in place before you even start thinking about attri...

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need? In this episode we discuss: Why attribution doesn’t need to be so complicated  Being clear on who you are presenting...

We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working....

Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies. Jonny talks about the different types of strategies, including Manual,...

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013! Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based...

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins! Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns. Digital Ge...

Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads. We're discussing why you should be considering YouTube ads as part of your top of funnel marketing this year. And Charlotte's giving us the 101 on what you need to know before you get stuck in. including ad formats, placements, targeting and more. Digi...

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek! Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more. Digital Gearbox - grab one of 10 free one to on...

Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce. We'll be discussing Why is blog content important on an eCommerce site? Why do we need a system to drive our blog content? How to build your blogging chec...

Noémi Beres AND Gabor Kazai are the founders and owners of Podcast Connections, a podcast booking agency who specialise in helping their clients get on the right podcasts to grow their brand awareness, generate engagement, and (of course) acquire more customers. We're discussing how you can leverage this powerful channel for your eCommerce brand. Episode sponsored by Klaviyo **** Get all the l...

Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid. With deep experience in both eCommerce AND Content marketing - we're exploring the big strategic shifts to identify what's working now. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would lov...

Omar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-founder and CEO of successful webinar platform Webinar Ninja. Content marketing has been a key part of both what he teaches and how he's grown each of his businesses. In this episode he's sharing ti...

Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and training, to process improvement, and CRM implementation. As she describes it – they’re rebuilding the plane whilst in flight! Achieving ROI upwards of 60% for their clients – now that’s worth the inves...

Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experience Agency – a perfect fit for this episode! We are exploring how to improve the experience on your product pages to give the customer the information they need in the right place on the page. including...

Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for this year’s Entrepreneur of the Year in the Women’s Awards. We're discussing how to massively improve the customer experience on your website by getting the copy right. Starting with HOW to work ou...

Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery. We're continuing our exploration of the different facets of improving customer experience - this time diving into delivery that all important step of getting the parcel into your customers hands. Episode sponsored by Klaviyo **** Get all the links and resources we mention & join our email list a...