Keep Optimising

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back… In this episode we discuss: How does a retailer approach using organic social media? What role did TikTok play in Colin's social media strategy? Why X (Twitter) is Colin’s best sales channel for organic sales AI-generated conten...

Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof.  In this episode we discuss: Participating in a community-building exercise to attract customers How does the Moast help track interactions and experiences with a brand? Why one-to-one...

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday: Mary Lister, Triple Whale Jodie Guichard, Inventory Planner by...

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM.   In this episode we discuss: How to use AI to create website...

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits!  In this episode we discuss: How do different customers engage with products through different channels? How to preserve brand values on DTC websites Tips...

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.   In this episode we discuss: Why do you need an Analytics Strategy? What is an Analytics Strategy? How does GA4 impact all this? Alternatives to GA4 Why spending more time analysi...

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience.  In this episode we discuss: The steps to create a competition beating ad strategy Why it's crucial to start with cu...

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.  In this episode we discuss: What is Reddit and why is it so unique? The different types of ads: from takeovers to self-service Using Reddit to target specific subreddits and niche audiences Is Reddit for everyone? Agency...

Helen Johnson is a digital advertising expert from Remix Marketing. We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results. As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales.   In this episode we discuss: How to use Pinterest for S...

Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase.  In this episode we discuss: What the recent iOS17 Apple update means for your Facebook Ads (and other ads!) Evolving into an agency catering to eCommerce brands How iOS 14 changed the in...

Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth.  In this episode we discuss: What is TikTok Shop and how can it help brands? Why you need to reallocate some of your 2023 budget to TikTok ads The results you can expect in terms...

Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.   In this episode we discuss: What is the difference between audience and community? Digging into...

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest!  In this episode we discuss: What you need to know about frequency and spam emails Debunking the idea that email is a one-way communication tool Master yo...

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement. In this episode we discuss: The key considerations and challenges in choosing the right platform Treating all particip...

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales.  In this episode we di...

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.    I...

Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware! She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales.  In this episode we discuss: Sourcing email address...

Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels.  In this episode we discuss: Using AI tools to help with your Facebook ads management  Chat GPT as a tool to generate copy AI image creation The future of AI tools  How to ‘train’ AI t...

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way.  In this episode we discuss: What is Advantage+ and how does it work? Utili...

This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention.  In this episode we discuss: Leveraging the high open rate with mail inserts Reusing email marketing conten...

Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers the testing, optimising, and personalising the sampling experience.  In this episode we discuss: The benefits of packaging ins...

Packaging is a phenomenal customer retention tool – when done right. Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design. We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience. In this episode, we discuss: Packaging-based marketi...

Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers. In this episode we discuss: Cold direct mail’s appeal How custom...

Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website. In this episode we discuss: The benefits of direct mail marketing  How to keep your messaging personal  Ways to A...

Silvia Martin is an independent SEO consultant, founder of Trebole and judge of both the European Search Awards AND the UK Search Awards. Silvia is all about helping businesses improve their online presence, findability, search traffic and (most importantly!) organic revenue. In this episode we discuss: Tools to perform a link audit  Why and how to do a tech audit  How often we should audit our SE...