Keep It Brief

In this episode of Keep It Brief, I sit down with Jeff Zwiefel, former President and COO of Life Time Fitness, to break down how he helped grow the company from $139M to $2.3B in revenue over 27 years. We unpack why charging too little almost capped their growth, why he walked away from a company now worth $9B, and the leadership rule he says separates good businesses from great ones... Comment KE...

In this episode of Keep It Brief, I sit down with Jean Lou and Cherie Brooke, your Wall Street and Silicon Valley big sisters. Harvard MBA, Ex Goldman Sachs, Stanford MBA, Ex LinkedIn, these two are here to break down why women score lower than men in every single financial literacy category after a decade of tracking. We unpack why the gap has nothing to do with intelligence or access, why the fi...

In this episode of Keep It Brief, I sit down with Allison McNamara, founder of Mara, about the moment a celebrity accidentally made her product sell out globally. We unpack why bootstrapping beats every funded competitor and why she didn't copy what already existed on the market. Comment Brief 6 on my latest Instagram post for a PDF of my notes and takeaways from this episode! FOLLOW KEEP IT B...

In this episode of Keep It Brief, we sit down with JD Ross, founder of Open Door and now WithCoverage, to break down why domain expertise plus AI tools is the formula winning in the next five years. We unpack why he turned down Sam Altman's offer to run OpenAI's business side, why traditional operators beat young tech founders at building AI businesses, and the simple philosophy that got h...

In this episode of Keep It Brief, I sit down with Ken Goodrich, The entrepreneur who acquired over 200 businesses, and turned around some of Americas longest running companies. We break down how a $500K acquisition turned into a multi-million dollar exit. He walks through his 1,000-day plan and why most service businesses will never attract a serious buyer. And he shares the one reframe that chang...

In this episode of Keep It Brief, I sit down with Ashley Tyrner-Dolce, founder of Farmbox RX and Operating Partner at HLM Investment Partners, to break down how she built and sold a healthcare company without taking a single dollar from outside investors. She created a category that didn't exist until a single policy change made it possible. She makes the case that no matter how fast you'r...

In this episode of Keep It Brief, I sit down with Sarah Lomas, founder and CEO of REVIV Global, to break down how she raised $75M and built a $100M precision health empire after being rejected 53 times in the UK. We unpack why she eventually left the country to find investors, why she says the first 40 rejections were her own fault, and the simple piece of homework that would have saved her years....

In this episode of Keep It Brief, I sit down with Chris Voss to break down the negotiation frameworks every business owner should actually know. We unpack why chasing “yes” kills deals, and how one simple shift, getting the other side comfortable saying “no”, helped a recruiter cut 300 cold calls down to 75 while producing the same results. Chris also explains tactical empathy, why phrases like “i...

Keep It Brief Podcast With Natalie Dawson. New Episodes Every Monday!