Just Add Social

Send us Fan Mail Why do most digital marketing campaigns crawl to a messy death? It isn’t a budget problem, and it isn't a strategy problem, it’s a personality problem. In this episode of The Marketing Alignment Podcast, Clive Roach strips back the corporate jargon to expose the hilarious, chaotic, and costly clash of the eight archetypes running your marketing machine. From the brand designe...

Send us Fan Mail Stop shouting into the wrong room. In 2026, chasing follower counts is a vanity trap that’s quietly draining your marketing budget. Hosted by ROI-driven strategist Clive Roach and produced in the Just Add Social studio, Just Add Social is the podcast that strips away the algorithm hype to hand you the exact, data-backed frameworks that turn social activity into measurable pipeline...

Send us Fan Mail What if AI could bring lost places back to life? In this episode, I explore how I used generative AI to recreate my demolished secondary school, transforming old photos and memories into a living, breathing school day. From dark rainy mornings to sunlit playgrounds, this isn’t just about visuals… it’s about rebuilding experiences that no longer exist. But this goes far beyond one...

Send us Fan Mail You’re a digital marketer or in communications, so let me challenge you: If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar. Because right now, your audience is telling you exactly what they want… in comments, complaints, questions, and competitor threads. And if you’re not hearing it, someone else is. I have seen it all...

Send us Fan Mail 🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV....

Send us Fan Mail 🎶 “Nothing beats a Jet2 holiday!” Heard this lately? It’s not just a jingle. It’s become a full-blown social trend. 💼 Brands, take note: 🔹 Easy to use audio 🔹 Positive vibes 🔹 Real people, real joy The result? Jet2 won social media this summer ☀️ - and they didn’t even have to try hard. ✈️ Could your brand become the next viral sound? In this podcast, we explore how it all st...

Send us Fan Mail Today, we’re diving into something straight out of sci-fi… but very real. Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers. Generated $7.6 million in sales. And here’s the kicker—he wasn’t even there. It was his digital AI avatar. Speaking. Reacting. Selling. And outperforming his human-hosted shows. So what does this mean for you — whether you're...

Send us Fan Mail Looking to break through the noise on social media? This episode is your game-changer.  Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedIn’s profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, and—most importantly—loy...

Send us Fan Mail In this podcast we discover how avatars are transforming marketing, communication, to online events and training.  We explore the business cases for Avatars and look at the top free tools to create your first one.  Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars. The Social Savvy scale is level 6: "Competent" with advanced handlin...

Send us Fan Mail AI is revolutionizing social media marketing—but are you using it effectively?  Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impact —from content curation to ad optimization. 💡 How has AI changed the way you work? Finally, I list my "Just Add Social" actionabl...

Send us Fan Mail In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈 But it’s not just about what’s new—it’s about how these innovations can work for you ! That’s why I wrap up with my "Just Add Social" Key Takeaway —an actionable s...

Send us Fan Mail Unlock the Power of Employee Advocacy. this podcast explores the 6 steps to building a winning advocacy strategy. Did you know employees can amplify your brand’s reach when equipped with the right tools and processes? 💡 From finding the perfect tool to tracking success with analytics, this podcast explores the 6 steps to building a winning employee advocacy strategy. Finally I li...

Send us Fan Mail LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it?  There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it? In this podcast, we explore answers to the questi...

Send us Fan Mail Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform. In this podcast I will explore the latest advice from Meta to make Instagram...

Send us Fan Mail Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan. Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and...

Send us Fan Mail Instagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, giving us more control and flexibility to create eye-catching designs. In this podcast, I’ll share 5 essential tips to help you get started with...

Send us Fan Mail Stuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential. That's where social media comes in. It's a treasure trove of inspiration, waiting to be tapped. From trending hashtags to influencer insights, conte...

Send us Fan Mail Unlocking the Secrets of Social Media ROI! 📊 - In today's digital landscape, understanding the return on investment (ROI) from your social media efforts is vital for both B2B and B2C businesses. In this podcast, we explore how to effectively measure social media ROI, enabling you to identify what strategies are successful and where improvements are needed. By making data-dri...