Jereshia Said

What happens when your business grows so much that your day-to-day problems no longer resemble the problems your ideal clients are facing? In this episode, I break down why successful business owners can accidentally lose touch with their buyers and how to keep your messaging grounded in the psychology that drives buying decisions. Why You Should Listen  Learn why business growth can create distan...

You're spending hours creating content, but when your Reel gets 200 views, you start wondering if any of it is actually working. Should you be posting more? Trying different hooks? Creating more short-form videos? Before you spend another hour trying to beat the algorithm, there's something worth considering:  Does your business actually need thousands of views to make sales? If you&apos...

We’re officially in Q4, and there is still plenty of year left to work with. Q4 has consistently been my biggest cash-flow season, but I don’t assume a strong final quarter will just happen. I look at what the business actually needs to produce, what I’m selling between now and the end of the year, and what needs to happen to support those sales. In this episode, I’m breaking down the three things...

What gets someone to buy your coaching program isn't always the same thing that keeps them working with you and earns the renewal. In this episode, I break down the difference between marketing for the initial sale and marketing for client retention, and why clearly communicating the result, promise, and transformation matters at different stages of the buyer journey.   Why You Should Listen...

Last month, I signed two $20K+ clients who had been following me for years, one since 2018 and another since 2021. Neither was publicly engaging with my content, but when the timing was right, they reached out ready to work together. In this episode, I’m breaking down what those sales taught me about the invisible buying journey, audience trust, marketing consistency, and why quiet engagement does...

If your high-ticket offer used to sell but your content suddenly isn't converting like it did before, your messaging may not be wrong.. it may simply no longer be relevant to your buyers. In this episode, I break down how buyer psychology, identity, lived experience, and changing market conditions should shape your messaging strategy. You’ll learn how to recalibrate your messaging around your...

Your best buyers may be watching your content without ever liking, commenting, or sending you a DM. In this episode, I break down how sophisticated buyers evaluate premium offers behind the scenes and why your content needs to do more than generate engagement. You’ll learn how to build a public body of work that demonstrates your expertise, perspective, experience, and ability to understand the nu...

When premium offer sales feel slower than you want, you don’t always need another strategy—you may need to rebuild your belief and remember what you already know. In this episode, I’m sharing 10 practical money mindset and sales affirmations to help you stay confident, consistent, and grounded while marketing and selling high-ticket offers.   Why You Should Listen Reset your money mindset when pre...

Your messaging can be accurate without actually reflecting why your best clients hire you. In this episode, I’m showing you how to study client conversations, sales calls, renewals, and results to uncover the specific problems, circumstances, and moments of urgency that should inform your messaging. Why You Should Listen Identify the difference between accurate messaging and buyer-reflective messa...

Selling upmarket isn't necessarily the “next level” every business owner needs to pursue. In this two part series, this episode explores how your chosen position in the market influences your business model, lead generation, customer experience, marketing metrics, and the kind of person you need to become to sustain that positioning. Why You Should Listen Learn how to choose your position in...

If you want to sell more upmarket, you need to understand how experienced business owners make buying decisions differently from beginners. I share what I'm seeing in the marketplace, including why sophisticated buyers prioritize specificity, proximity, relationships, trust, value alignment, and solutions to the exact problem they're facing right now. Why You Should Listen Understand six...

I’m giving you my honest review of the YAP Challenge after signing up to rebuild my relationship with content creation and practice short-form video after spending years primarily focused on long-form, relationship-driven marketing. The plot twist? I only completed two of the 40 prompts and that was still enough to reignite my creativity, rebuild my content muscle, and help me get back into active...

Ever walked away from a coaching session wondering whether you're actually a good coach because your client isn't getting results as fast as you would like for them to? If so, this episode is for you.  In this episode, I unpack the subtle ways codependency can show up inside coaching relationships and why caring deeply isn't the same as carrying responsibility for someone else'...

Hiring your next contractor isn't just about finding someone who fits your budget, it's about understanding what quality talent actually costs. In this episode, I break down realistic contractor pay expectations, the difference between hiring a VA versus an OBM, and how to build a hiring strategy that helps you scale your business with confidence instead of frustration.  Why you should l...

This is a short clip from a longer livestream. If you want the full conversation, you can catch the replay on Substack - https://substack.com/@jereshiahawk In this episode, I break down why podcasting and long-form content should be a core part of your marketing strategy — not just another platform to check off your list. I talk about the critical difference between a lead-generation podcast and a...

This is a short clip from a longer livestream. If you want the full conversation, you can catch the replay on Substack - https://substack.com/@jereshiahawk If you've ever had a shiny new offer idea and couldn't tell whether it was an aligned opportunity or a distraction, this episode is for you. This is a Q&A clip from a recent livestream, where I answer a question from a community m...

I just wrapped up my first week back coaching clients after maternity leave, and it was packed with gold. In this episode, I'm sharing the three biggest insights that came out of my sessions this week, straight from real conversations with real business owners navigating what's happening in the market right now. Why you should listen:  Learn how to recognize when your business model need...

If your business is doing $10K–$50K/month but growth feels stagnant, the culprit is probably not your offer. You might still be posting, but you've checked out of the actual marketing. The content exists, but the intentionality behind it is gone and the messaging has drifted from your offer. In this episode, I'm breaking down why one hour a day of active marketing is non-negotiable, no m...

Applications for my private one-on-one coaching are officially open through June 12, 2026. Learn more at https://www.jereshiahawk.com/work-with-me and listen to this episode for an inside look at the exact criteria I use when evaluating coaching clients.  What does effective private coaching actually look like? I break down why real mentorship requires more than frameworks and strategy sessions an...

Applications for my private one-on-one coaching are officially open through June 12, 2026. Learn more at https://www.jereshiahawk.com/work-with-me and listen to this episode for an inside look at the exact criteria I use when evaluating coaching clients.  I’m breaking down the biggest factor I evaluate when reviewing private coaching applications and it has nothing to do with revenue or whether so...

If you’ve ever wondered how to turn business profits into long-term financial security, this episode is for you. I break down my unconventional path to a seven-figure net worth, including lessons from real estate, failed investments, and why your business is your most powerful wealth-building tool. Why You Should Listen Scale Your Business as a Wealth-Building Asset: Learn how treating your busine...

If you’ve been feeling disconnected from your business, avoiding your marketing, or struggling to stay consistent, this episode breaks down why. I share how seasons of high responsibility, life transitions, and evolving priorities can impact your motivation and how to realign your business with what actually matters now. Why You Should Listen Identify whether you’re in a temporary season or deeper...

In this episode, I break down the critical difference between being a great coach and being effective at selling your coaching in today’s evolving online education industry. I share how buyer psychology is shifting, why long-form content and clear positioning matter more than ever, and how to build trust, credibility, and alignment to attract high-quality clients and increase client lifetime value...

Tune in to learn how managing your energy, not your time, can transform how you scale your business.  Why You Should Listen Master energy management for entrepreneurs: Learn how aligning your schedule with your natural energy rhythms can improve productivity and consistency in your business.  Structure your calendar for scalable growth: Discover how onstage, backstage, and offstage days create str...

Curious what it actually costs to build a support system after having a baby? I’m walking you through every postpartum investment I’ve made.  Why You Should Listen Build a Postpartum Support System That Works: Learn how investing in services like a lactation consultant, postpartum doula, and therapy can improve recovery, mental health, and long-term stability.  Plan for Sustainable Business Growth...