Lawrence Francis' Interpreting Wine podcast
Interpreting Wine Podcast
The place to learn from thought leaders in the world of wine and marketing. -Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
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Lawrence Francis' Interpreting Wine podcast
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Neueste Folge
20. Okt 2026
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Ep 363: Eva Steininger, Andreas Wickhoff MW, "The New Austrian Sekt g.U. (PDO) Pyramid", Austrian Wine Summit Series 8/9 01.02.2020 17:33
Subscribe to Interpreting Wine: https://www.interpretingwine.com/listen Sekt The Three-tier Quality Pyramid: https://www.austrianwine.com/our-wine/sekt-gu-from-austria-protected-designation-of-origin-certified-quality Full Down the Danube Program: https://www.austrianwine.com/fileadmin/user_upload/AVZ_Newcomer_WEB.pdf Episode outline: Eva Steininger Andreas Wickhoff MW Flight 1: Klassik 1...
Ep 362: Michael Moosbrugger, Schloss Gobelsburg, Kamptal Masterclass, Austrian Wine Summit Series 7/9 31.01.2020 52:41
Subscribe to Interpreting Wine: https://www.interpretingwine.com/listen Full Down the Danube Program: https://www.austrianwine.com/fileadmin/user_upload/AVZ_Newcomer_WEB.pdf Episode outline: Regional orientation Q&A from the audience Wines Tasted: Flight 1: Engabrunner Stein (Page 90) 1 2018 Kamptal DAC Typ: 3 Grüner Veltliner Ried Engabrunner Stein Engelbrecht 2 2018 Kamptal DAC Typ: 3 Gr...
Ep 361: Roman Horvath MW, Wachau Masterclass, Austrian Wine Summit Series 6/9 31.01.2020 1:16:50
If you know someone who would find this episode useful please share the direct link with a friend: www.interpretingwine.com/361 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Vinea Wachau Regional map: http://www.vinea-wachau.at/fileadmin/Bibliothek/downloads/Wachau-Karte_100x68cm_mail_DEU.pdf "Wachau Souterrain - geology and wine" publica...
Ep 360: Ludwig Holzer, Winzer Krems, Kremstal Masterclass, Austrian Wine Summit Series 5/9 30.01.2020 29:33
Subscribe to Interpreting Wine: https://www.interpretingwine.com/listen Full Down the Danube Program: https://www.austrianwine.com/fileadmin/user_upload/AVZ_Newcomer_WEB.pdf Episode outline: Kremstal overview Tasting Flight 1: Grüner Veltliner 1 2018 Kremstal DAC Typ: 3 Grüner Veltliner Ried Sandgrube Aigner 2 2017 Kremstal DAC Reserve Typ: 4 Grüner Veltliner Ried Kremser Frechau "1ÖTW" Tü...
Ep 359: Winery Visit: Lenz Moser, Peter Moser, Austrian Wine Summit Series 4/9 29.01.2020 30:03
Subscribe to Interpreting Wine: https://www.interpretingwine.com/listen Full Down the Danube Program: https://www.austrianwine.com/fileadmin/user_upload/AVZ_Newcomer_WEB.pdf Episode outline: Peter Moser: Origin Story Tasting 1 2018 Niederösterreich Typ: 3 Grüner Veltliner "Lenz Moser Prestige" Lenz Moser 2 2017 Burgenland Typ: 3 Weißburgunder Klosterkeller Siegendorf 3 2016 Niederöster...
Ep 358: Traisental Masterclass, Markus Huber, Rudolf Hofmann, Austrian Wine Summit Series 3/9 28.01.2020 1:00:44
Subscribe to Interpreting Wine: https://www.interpretingwine.com/listen Full Down the Danube Program: https://www.austrianwine.com/fileadmin/user_upload/AVZ_Newcomer_WEB.pdf Episode outline: Regional overview Climate and Geology Flight 1: Grüner Veltliner 2018 1 2018 Traisental DAC Typ: 3 Grüner Veltliner Herzinger 2 2018 Traisental DAC Typ: 3 Grüner Veltliner Heinrich Johann 3 2018 Traise...
Ep 357: Thermenregion Masterclass, Bernhard Stadlmann, Heinrich Hartl, Austrian Wine Summit Series 2/9 27.01.2020 1:31:42
Subscribe to Interpreting Wine: https://www.interpretingwine.com/listen Full Down the Danube Program: https://www.austrianwine.com/fileadmin/user_upload/AVZ_Newcomer_WEB.pdf Maps Of Thermenregion https://www.austrianwine.com/press-multimedia/maps/maps-of-the-wine-growing-regions/thermenregion Episode outline: Region overview Statistics and climate Geology Wine Classification and Sugar Levels...
Ep 356: 7 Elements of Excitement, Sabine Bauer-Wolf (Head of Communication AWMB), Austrian Wine Summit Series 1/9 27.01.2020 32:25
If you know someone who would find this episode useful please share the direct link with a friend: www.interpretingwine.com/356 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Austrian Wine contact details: www.austrianwine.com www.facebook.com/austrianwinegb www.instagram.com/austrianwine www.youtube.com/user/oesterreichwein https://twitter....
Ep 355: Dominic Hofer, Restaurant Manager, Mochi Vienna 07.01.2020 31:35
If you know someone who would enjoy this episode please share the direct link with a friend: www.interpretingwine.com/355 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Episode outline: Origin Story Mochi restaurant virtual tour The Mochi Universe Beverages Austrian natural wine producer connections The path for Mochi Guest contact details: http...
Ep 354: Jim Gore, Fortified Tasting, Blind Tasting Series (2 of 2) 17.12.2019 27:03
If you enjoy this episode please share the direct link with a friend: www.interpretingwine.com/354 If you really find it useful please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Episode outline: Assessing quality in Fortified Wine (using BLIC) Can you compare the qualities of fortified wines and still wines? Wine 1: Half bottle of Sánchez Romate Oloroso Encontrado ⅕ Wine 2:...
Ep 353: Jim Gore, The Science of Taste, Blind Tasting Series (1 of 2) 16.12.2019 43:32
If you enjoy this episode please share the direct link with a friend: www.interpretingwine.com/353 If you really find it useful please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Episode outline: Origin Story What makes blind wine tasting so difficult? When you sniff the wine what actually happens? When you're doing a tasting exam what do you need to be aware of? Practical t...
Ep 352: Dirk Niepoort, Niepoort Vinhos, Port Series (3 of 3) 04.12.2019 44:01
If you know someone who would enjoy this episode please share the direct link with a friend: www.interpretingwine.com/352 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Episode outline: Origin Story The Health of the Port Market Douro terroir and climate change Intergenerational learning The 2017 vintage port Looking ahead Guest contact details:...
Ep 351: Dia Grigoriou, Port Tasting, Port Series (2 of 3) 03.12.2019 31:10
If you know someone who would find this episode useful please share the direct link with a friend: www.interpretingwine.com/351 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Episode outline: Tasting Graham's Fine White 2012 Graham's Late Bottled Vintage Port Graham's Six Grapes Reserve Ruby Port Cockburn's Vintage 2016 Graham's 10 year old...
Ep 350: Dia Grigoriou, Port Introduction, Port Series (1 of 3) 02.12.2019 26:06
If you know someone who would find this episode useful please share the direct link with a friend: www.interpretingwine.com/350 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌 👌 Episode outline: Origin Story Port history Port categorisation Guest contact details: http://www.thewinemojo.net/ https://www.instagram.com/thewinemojo/ https://www.fac...
Ep 349: Lawrence Francis, Podcasting Q&A, Wine2Wine 2019 Series (8 of 8) 28.11.2019 1:01:14
If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/349 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌👌 Questions: (asked by Monty Waldin) Podcasting started as a niche medium and is now increasingly becoming mainstream. Why is it growing in your view? How can podcasters leverage this i...
Ep 348: Paul Mabray, CEO at Emetry.io, Wine2Wine 2019 Series (7 of 8) 27.11.2019 27:06
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/348 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story Digital changes over time Future proofing wine Recommendations for next steps Guest contact details: https://twitter.com/pmabray http://www. Getemetry.com https:/...
Ep 347: Annette Scarfe MW, Singapore based Wine Consultant, Wine2Wine Series 2019 (6 of 8) 27.11.2019 20:52
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/347 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story Singapore culture deep dive Entering the Singapore market Guest contact details: annette@annettescarfe.com https://twitter.com/ascarfe Wine2Wine: http://wine2wine...
Ep 346: Polly Hammond, 5forests, Wine2Wine 2019 Series (5 of 8) 26.11.2019 23:02
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/346 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story The 5forests client journey Wine2Wine Looking ahead to the presentation Guest contact details: https://5forests.com/ https://www.instagram.com/5forests/ https://ww...
Ep 345: Felicity Carter, Meininger's Wine Business International, Wine2Wine 2019 Series (4 of 8) 26.11.2019 24:59
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/345 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story Meininger's Wine Business International overview The Wine Competition "The Future is Voice" Buying wine with voice Looking ahead Guest contact details: https://www....
Ep 344: Jonas Röjerman MW, Systembolaget Head of Product Quality Control, Wine2Wine 2019 Series (3 of 8) 25.11.2019 23:21
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/344 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story Overview of the Swedish monopoly system Choosing an appropriate importers Product quality control deep dive Wine2Wine Integrating the MW program Guest contact deta...
Ep 343: Maureen Downey, Chai Consulting, Wine2Wine 2019 Series (2 of 8) 25.11.2019 37:39
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/343 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story Education in detecting wine fraud The scale of wine fraud The wine in the bottle Geography of counterfeiting Chai method students Verona Guest contact details: ht...
Ep 342: Stevie Kim, Managing Director at Vinitaly International, Wine2Wine 2019 Series (1 of 8) 24.11.2019 21:36
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/342 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Episode outline: Origin Story Vinitaly Outside markets Media and Wine2Wine The future of Italian wine media Guest contact details: Stevie Kim: www.instagram.com/steviekim222 www.facebook....
Ep 341: Martin Diwald, Bioweingut Diwald, Wagram 2019 Series (8 of 8) 22.11.2019 38:26
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/341 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Origin Story and the early days in organics Virtual tour Wine tasting: Gruener Veltliner from Loess 2018 Grüner Veltliner Gosing 2017 Riesling Ried Eisenhut 2017 Riesling Ried Goldberg 2017 Zünd...
Ep 340: Hans Czerny, Wimmer Czerny Weingut, Wagram 2019 Series (7 of 8) 22.11.2019 31:01
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/340 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Origin Story Winemaking Philosophy Wine tasting: Wagram Terrassen Gruner Veltliner 2018 Fumberg Gruner Veltliner 2018 Weelfel Gruner Veltliner Alte Reben 2018 Weelfel Riesling 2017 Roter Veltlin...
Ep 339: Toni Soellner, Bioweingut Soellner, Wagram 2019 Series (6 of 8) 21.11.2019 26:06
*See below for wines available in the UK from Bibendum Origin Story Roter Veltliner and biodynamics Marie Petillant 2018 Riesling, von Gosing 2018 * Roter Veltliner, von Gosing 2018 * Wogenrain, Gruner Veltliner 2018 * Hengstberg, Gruner Veltliner 2018 Fumber, Gruner Veltliner 2017 * Weelfel Gruner Veltliner Reserve 2017 Berg Eisenhut, Roter Veltliner Reserve 2018 Irden, Roter Veltliner 2016 Guest...
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