Insights as a Service

Join Brendan Ritchie and Paul Green from MSP Marketing as they delve into the nuances of modern marketing. They discuss the undeniable power of niche content, the transformative impact of understanding client trends and frustrations, and the significance of podcasts in today's digital landscape. They also highlight the importance of commitment and consistency and explore the art of generating...

In this episode of Insights as a Service, Brendan is joined by Dean Ellis, recruitment manager at Beaumont People. From global Insights to local benefits, they delve into the latest developments in technology recruitment. Explore market trends, talk about security and career progression in smaller MSPs, tackle salary inflation, and gain insights on employee retention, skills assessment, and custom...

In this episode, Brendan delves deep into the sales universe with James Bergl, the VP Communities & Ecosystem APAC at Pax8. Learn about striking the right balance in sales leadership, fair compensation, and the art of relationship-based selling. They touch on the nuances in the tech industry and the essence of financial literacy in sales and unveil the blueprint for success in these challengin...

In recent years, growing expectations from consumers and investors for better ESG (Environment, Social and Governance) practices have led businesses to shift towards models prioritising profit generation in pursuit of positive social impact. So, how can you do good while doing well? In this week's conversation, AJ McKean, the Managing Director of Synergy Technologies, discusses running a for-p...

This time, we have something special in store for you. Recently, Brendan had the privilege of being a guest on the Pax8 Academy podcast, hosted by the amazing James Davis. During their conversation, they delved into Brendan's experience of bringing a New Zealand business to Australia. Exploring the valuable lessons learned, the required investment, and the resulting return on that investment,...

AI is here, and it’s bigger than the internet, according to Tim Warren, CEO and founder of Ambit. How you use it in your business will determine the quality of experience your customers have and how effectively you differentiate your brand. This week’s conversation is taking Brendan into the history and development of AI, from Natural language processing (NLP) to Generative Pre-trained Transformer...

In this era of state-sanctioned cyber warfare, Is your business approach to cybersecurity up to date? How can you keep your business and your clients, safe from cyber-attacks? Embark on an eye-opening episode of Insights as a Service. Barry Greene, former Principal Resiliency & Security Architect at Akamai Technologies , helps Brendan understand the origins, evolution, and best practice respon...

In this episode, Brendan is joined by Ryan Spillane, the CEO of 360 Consulting, an IT-focused advisory company. Together they tackle key topics essential for MSPs looking to thrive in a dynamic and competitive landscape. They will dig into the secrets behind their pricing strategies, profit margins, and growth opportunities.

Nigel Moore runs The Tech Tribe, an organisation that has more than 4,000 MSPs as members, so he knows a thing or two about how to successfully sell into a specific niche segment or vertical. This is a subject we have spoken about before on the podcast, and it has resulted in a lot f feedback from listeners where they have questioned how easy it is to do in the real world. In this episode Brendan...

Wayne Small, the CEO of SMBiT Professionals, joins Brendan to explore the challenges and opportunities in the MSP industry, with a specific focus on the needs of small businesses in ANZ. Diving into topics ranging from integrating AI effectively, mitigating macroeconomic risks, collaborating with other MSPs, and identifying client retention opportunities.

The S-L Index 2023 Annual Compensation Report is out! And it is the focus of this week's episode.  Peter Kujawa, VP - of Service Leadership, a Connectwise Solution and Brendan discuss the latest compensation trends in the #msp industry and how they relate to the impact of automation on M&A and valuation multiples. They also explore emerging technologies such as #ai and their effect on the...

Today Brendan and Dave Sobel from MSP Radio are talking about one of the hottest topics in tech right now with a focus on #chatgpt - the AI tool that's taking the world by storm. 🤖 We dug deep into the topic of regulation surrounding AI and its implications for the IT industry, and the impact of #ai on job opportunities for MSPs and the wider economy.🤔 You will discover how you can leverage...

James Davis, the Pax8 Academy Director, joins Brendan to chat about the changing MSP landscape. From the decline of the traditional MSP model to pricing models and the challenges posed by SaaS vendors - they cover it all. Tune in to find out how you can shift your MSP to a more profitable model, the necessary skillset for a successful cybersecurity play, and where the industry is heading. So, grab...

In this episode, Ally Bourke, marketing advisor and founder of The Launch Project, is here with Brendan to discuss the latest marketing trends and techniques for MSPs. They dive into the nitty-gritty of how to sell something that people don't understand. Discuss the power of storytelling, whether marketing content should be gated or not, and how marketing practices in Australia and New Zealand com...

In this episode of the Insights as a Service podcast, Brendan is joined by David and Dinesh from the CFO Institute to uncover the secrets of driving business profitability through the role of a CFO. They'll share their experiences in finance and commercial functions and cover topics like the difference between CFOs and accountants when it's the right time to engage a CFO, and strategies for drivin...

In this episode, Nathan Hutchison, Executive Coach from Pax8 is here with Brendan to uncover some of the main obstacles MSPs will face in 2023. They explore strategies for retaining key staff, understanding existing capacity within your MSP, and how to optimise it. They also cover the importance of pricing strategies and discuss projects on minimising scope creep.

Get ready for a fascinating conversation with John Milionis, Head of Channels and Alliances for ANZ at Zscaler! This expert in the field is with Brendan to discuss the competitive landscape for MSPs in Australia and New Zealand and the opportunities for growth and success. Learn about upskilling strategies, the rise of new platforms, SaaS opportunities, the differences between specialist and gener...

Peter Kujawa is the VP, Service Leadership & Technology Service Provider Evangelist with Service Leadership, a Connectwise company. He knows a thing or two about the power of benchmarking and how it can be used to drive operational maturity, and ultimately profitability, in MSPs. He's with us on Insights as a Service this week to tell you how to drive continual improvements in your business

Brendan attended his first course at Harvard Business School last month and gives us his review of the experience in the first episode for 2023. The course, called "Aligning Strategy With Sales", covered off on corporate and sales strategy conception, pricing, distribution methods, recruitment and performance evaluation, marketing methods, and much more. Check out the episode to hear how it went a...

Have you thought about starting a podcast for your business? Well, this week, we'll give you a head start by telling you all about the mistakes we made, the feedback we got, the hardware that sucked, the mics that worked best, the software we use, and how we define success.

MSPs that get their legal frameworks right minimise risk, drive profitability, and drive Enterprise value. Do you have the right agreements in place? How often do you review them? How are they aligned with ever changing SaaS vendor terms of use? Anne Hall from IT Agree joins Brendan this week to fill you in on how you can get your legal frameworks in order.

About 90% of start-ups fail, but what sets apart that successful 10%? Adam Ross co-founder of CloudOlive spills the beans on what it takes to build a successful start-up. Adam and his co-founder went through the Antler Venture Capital incubator in 2020. They successfully secured funding to solve a universal MSP challenge, SaaS billing management. Now CloudOlive is empowering MSPs all over the glob...

By now we have all heard about the Optus hack, with around 10 million people's data at risk, and up to 2 million sensitive records taken. This week we mark the start of Cyber Security Awareness Month by looking at what happened (based on current reporting), what could have been done to prevent it, and what best practice cyber security looks like. Darryl Turner, Head of DevOps at Lightwire, joins B...

With the recent news of Optus being hit by a cyber attack, this is a timely episode. This week we discuss our experiences at the recent IT Nation Connect and Gartner IT Symposium/Xpo conferences.  We learned about the biggest cyber security breaches, the evolution in ransomware, mergers and acquisition (M&A) activity, and how every event kicks off with the same video.

Where is LinkedIn going wrong? LinkedIn was designed to make recruitment and social selling easy. It's the ideal platform to promote your ideas on thought leadership and your personal and business brand. But as it has grown, the platform, and the way people use it, has changed. In this episode, we are joined by Harriet Mellor from Your Sales Co to talk about why we get those hated DMs after connec...